Elements & Principles of Design
good design is all about this…
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The Elements of Art 1. Shape
2. Form
3. Space
4. Line
5. Texture
6. Value
7. Color
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Shape
2D, Geometric (square, circle, oval, triangle), Organic
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Line
Horizontal, vertical, diagonal, curved, dotted, broken, thick, thin
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Form
3-D, Cube, sphere, and forms like people, animals, tables, chairs, etc.
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Color
tint, tone, shade, intensity, etc.
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Texture
The feel, appearance, thickness, etc. Example, smooth, rough, silky, furry
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Space
The area around, within, or between images or parts of an image. Positive & negative space or perspective
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Value
Darkness or lightness (shading)
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The Principles of Design
The principles are how you decide to put all the elements together.
You can make a zillion choices when doing this.
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The Principles of Design:1. Proportion
2. Balance (symmetry)
3. Rhythm / pattern
4. Emphasis (focal point)
5. Variety
6. Contrast
7. Unity
8. Movement
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Proportion
Size in relation to other elementsWednesday, 17 April, 13
Balance
Symmetrical Radial Asymmetrical
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Rhythm/ Pattern
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Emphasis
Point of focus, contrast, strategic position
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Variety
variety of colours, lines, shapes, textures, etc.
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Contrast
Different, opposing elements, create interest, conflicting colorsWednesday, 17 April, 13
Unity
Working together, coherence, common quality, consistencyWednesday, 17 April, 13
Movement
Direct the eye, sense of movement
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ASSIGNMENT
IN YOUR SKETCHBOOK...
CREATE A PAGE FOR THE ELEMENTS OF ART AND A PAGE FOR THE PRINCIPLES OF ART.
FOR EACH ELEMENT WRITE DOWN THE NOTES & CREATE A SMALL SQUARE WHERE YOU DEMONSTRATE THE ELEMENT OR PRINCIPLE WITH A SIMPLE DRAWING.
Wednesday, 17 April, 13