Electronics For You
Group
Publications Profile
Enabling Informed
Technology Decisions
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Our Platforms
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Print DigitalE-zine
EFY Print Property
➢Electronics for You (EFY)
➢ South Asia’s most Popular Electronics Magazine
➢ Additional ESTYLE (For Feel Good Factor) Supplement
➢Electronics Bazaar (EB)
➢ Business Electronics B2B Sourcing Magazine
➢Electronics Industry Directory (EID)
➢ India’s Buying Guide for Electronics Products
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EFY Events
➢India Electronics Week (IEW)
➢ IoTshow.in, LEDasia.in, Test & Measurement, EFY Expo, Conferences
➢Driving Technology, Innovations & Investments
➢Open Source India Days (OSI)
➢Asia’s #1 Convention on Open Source
➢ELCINA – EFY Award
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Digital
➢www.electronicsforu.com
➢ If it’s electronics, it’s here
➢www.electronicsb2b.com
➢ All about electronics industry
➢www.eleB2B.com
➢ India’s Online Business Directory for Electronics
➢www.opensourceforu.com
➢ The complete portal for Open Source
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Social Networking
➢www.facebook.com/designelectronics
➢Over 1.1 Million Follower
➢www.facebook.com/OpenSourceForU
➢Over 250K+ Active members
➢www.linkedin.com
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• Broad Specification of Audiences that we cater
• Electronics Professionals: System Integrator’s / Product / Circuit Designers, Product Testers, R&D Engineers, Embedded System
Developers, Consultants etc.
• Business / Technology Decision Makers: MDs, CEO’s, CTO’s, Chairman of manufacturing & Trading Firms, Purchase Managers,
Sr. Marketing Personnel's etc
• Electronics Manufacturers and Purchase Decision Makers
• Dealers and Distributors
• Industry Professionals and Design Consultants
• Electronics focused Academicians: Engineering Graduates / Post Graduates, Professors, Lecturers, Science Teachers etc
• Government bodies: Electronics and Electrical associations like MIDC, IESA, ELCOMA, ELCINA and many more are associated
with us!
• IoT Developers & Implementers, Embedded Software Engineers, Embedded Systems Engineer are the neo categories of focus.
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Audience
Legacy of 50 Years
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EFY Group Over the Years
Electronics For You
• Circulation: 80,000
• Readership: 5,00,000
• Distribution:
• Environment: Technology Focus Make In IndiaSmart World Green TechnologyDo it Yourself Innovation Zone
• Readership: Key Technology / Business Decision Makers, System Integrators, Design Engineers, Influencers, Consultants, Technology Enthusiasts, Purchasers and more …
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North India22%
South India39%
East India13%
West India26%
Started in 1969
Electronics Bazaar
• Circulation: 30,000
• Readership: 1,50,000
• Distribution:
• Environment: Industry News Manufacturing Focus LED Lighting ePower FocusSMT Focus Sourcing Mantra
• Readership: Key Technology / Business Decision Makers, System Integrators, Influencers, Consultants, Purchaser Managers, Traders / Importer etc
EFY GROUP IP PRESENTATION - NOT TO BE COPIED OR USED WITHOUT PERMISSION
North India33%
South India25%
East India11%
West India31%
Started in 2007
Advertising Rates
EFY rate (in $) Size Dimensions EB rate (in $)
1,950 Full Page Bleed: 19.7cm W x 26.8cm HNon Bleed: 18cm W x 25cm H
1,100
1,200 Half Page Non Bleed: 18cm W x 11.5cm H 600
900 Strip Ad (V) Non Bleed: 5.5cm W x 23cm H 500
700 Strip Ad (H) Non Bleed: 17cm W x 5cm H 350
750 Quarter Page Non Bleed: 8.5cm W x 11.5cm H 350
425 Response Page: Box Ad Non Bleed: 8.5cm W x 7.5cm H 250
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GST of 5% will be applicable on EFY & EB.
Electronics Industry Directory
• Circulation: 25,000
• Readership: 1,00,000
• Distribution:
• Environment: Government Policies Industry ReportYellow Pages Green PagesWhite Pages (with contact detail)
• Readership: Key Technology / Business Decision Makers, System Integrators, Influencers, Consultants, Purchaser Managers and more …
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North India32%
South India24%
East India10%
West India34%
Started in 1970
Estyle (For Feel-Good Factor)
• A Magazine where Technology Meets Style
• Circulation: Currently being distributed along with EFY
• Distribution:
• Environment: First Look Home AutomationVirtual Reality WearablesSmart Living Over The Top MediaDo it Yourself and many more…
• Readership: Technology User, Business Decision Makers, System Integrators, Influencers, Consultants, Technology Enthusiasts, End Consumer and more …
EFY GROUP IP PRESENTATION - NOT TO BE COPIED OR USED WITHOUT PERMISSION
North India22%
South India39%
East India13%
West India26%
Started in 2018
Advertising Rates
EID rate (in $) Size Dimensions estyle rate (in $)
7,500 Gate Fold Bleed: 39.4cm W x 26.8cm H 6,900
5,400 Inside Front Cover Bleed: 19.7cm W x 26.8cm H 3,191
6,750 Back Cover Bleed: 19.7cm W x 26.8cm H 3,450
1,850Full Page Bleed: 19.7cm W x 26.8cm H
Non Bleed: 18cm W x 25cm H1,725
1,150 Half Page Non Bleed: 18cm W x 11.5cm H 1,050
700 Quarter Page Non Bleed: 8.5cm W x 11.5cm H 675
EFY GROUP IP PRESENTATION - NOT TO BE COPIED OR USED WITHOUT PERMISSION
No Business Pagesin estyle
GST of 18% will be applicable on EID and GST of 5% will be applicable on estyle.
Advertising Rates
EFY GROUP IP PRESENTATION - NOT TO BE COPIED OR USED WITHOUT PERMISSION
Size National Section Rate (in USD)
Full Page 1,250
Half Page 700
Quarter Page 500
Double Spread 2,250
Vertical Strip 600
Horizontal Strip 460
GST of 5% will be applicable on estyle.
Advertising Rate
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Banner Title Size Scope Rate (in $)
Right / Left Omni 1 200 x 200 Omni Present 2,160
Right / Left Omni 2 200 x 200 Omni Present 1,836
Right / Left Omni 3 200 x 200 Omni Present 1,600
Right / Left Omni 4 200 x 200 Omni Present 1,410
Right / Left Omni 1 200 x 200 Sections 1,500
Right / Left Omni 2 200 x 200 Sections 1,275
Right / Left Omni 3 200 x 200 Sections 1,084
Right / Left Omni 4 200 x 200 Sections 975
www.eleB2B.com
Image showing Section Ad on eleB2B
GST of 18% will be applicable.
Advertisement Rate
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Banner Title Size Scope Rate (US$)
Top Wide Omni Large 468 x 60 Omni Present 2,400
Top Wide Omni Small 300 x 60 Omni Present 1,680
Right Box Omni 1 160 x 200 Omni Present 2,160
Right Box Omni 2 160 x 200 Omni Present 1,836
Right Box Omni 3 160 x 200 Omni Present 1,600
Right Box Omni 4 160 x 200 Omni Present 1,410
Right Box Omni 5 160 x 200 Omni Present 1,275
Banner Title Size Scope Rate (US$)
Right Box Omni 1 160 x 200 Sections 1,500
Right Box Omni 2 160 x 200 Sections 1,275
Right Box Omni 3 160 x 200 Sections 1,084
Right Box Omni 4 160 x 200 Sections 975
Right Box Omni 5 160 x 200 Sections 880
www.electronicsforu.com
GST of 18% will be applicable.
Advertisement Rate
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Banner Title Size Scope Rate (US$)
Page Peel 500 x 500 Omni Present 2,400
Page Peel 500 x 500 Home Page 1,680
Speed Breaker Omni Present 600 x 600 Omni Present 2,160
Speed Breaker Omni on Home Page 600 x 600 Home Page 1,836
Editor’s Choice Insert 400 x 200 Home Page 1,600
Offers & Ads Inserts (5) 300 x 150 Home Page 1,410
Section Inserts 300 x 150 Home Page 1,275
www.electronicsforu.com
GST of 18% will be applicable.
Why EFY?
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Key Findings of ELCINA – IMRB Report
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Source: Survey Done by KANTAR IMRB for ELCINA for Media Consumption in Indian ESDM Industry
• 81% readers looks for Technology trends
than Business trends.
• 74% readers says magazine is preferred
source to discover important topics and then
they gets more detail from web.
• 71% refers to Magazine to collect Technology
information.
• 84% of readers refers to magazine to get
relevant information.
Key Findings of ELCINA – IMRB Report
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Source: Survey Done by KANTAR IMRB for ELCINA for Media Consumption in Indian ESDM Industry
• Readers are looking for Latest Technology
Coverage, New Product Information etc in
the Print Magazines.
• 25% readers says “Advertisement” as
content they proactively seek.
• Electronics For You was voted as #1
Magazine which meets the readers
expectation.
• Our other publication Electronics Bazaar is
voted at #3.
Key Findings of ELCINA – IMRB Report
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Source: Survey Done by KANTAR IMRB for ELCINA for Media Consumption in Indian ESDM Industry
• Let’s talk about online property
• 86% access Online resource to get
information they seek.
• 61% looks for www.electronicsforu.com
for electronics related content.
• 40% actively participate social networking
platforms to share information on
electronics industry / products.
• EFY is having it’s presence on social
networking site like LinkedIn and
Facebook with over 1.1 million follower.
Key Findings of ELCINA – IMRB Report
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Source: Survey Done by KANTAR IMRB for ELCINA for Media Consumption in Indian ESDM Industry
• Electronics for You is having
highest with 68% Top of Mind
Awareness and Electronics Bazaar
(which is not available on News
Stand Sale) is having 1% Top of
Mind awareness.
Do you think
Print is DYING
in INDIA?
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Print is not dying in India …
• The trend of certified circulation figures by ABC show that
• As compared to the world Print Market, INDIA is one of the biggest spot in the print media.
• INDIA is one of the few countries where print advertising revenue is growing.
• The print medium is thriving, growing and expanding in INDIA.
• It has also been noticed that Hindi Speaking Market is also growing.
• Print Media Industry Size / Advertising Revenue and Projection (in Billion INR) detail:
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2016 2017-P 2018-P 2019-P 2020-P 2021-P CAGR (2016- 2021P)
303.3 325.0 350.4 378.5 405.6 431.1 7.3%
2016 2017-P 2018-P 2019-P 2020-P 2021-P CAGR (2016- 2021P)
201.3 215.0 233.3 254.9 276.2 296.0 8.0%
Source: KPMG India’s analysis and estimates 2016-2017
Why print is still growing in INDIA?
• Advantage of India’s Economic growth: Growth of print publication in India is directly related to urbanization leading to higher aspirations, heightened interest in buying assets etc.
• Impact of Education: Growth in education have created substantial headroom for growth of Print publication.
• Reading print a part of daily routine combines well with ease of reading at your own time.
• Easily accessible and available at home: In India Print publications are home delivered, unlike in the West.
• Customized sections and pull outs cater to various segments of readers together with localized content.
• Power of the word: Print publication have continued their strong traditions to provide accurate and reliable information to their readers.
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Print is
not DYING
in INDIA
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Editorial Highlights
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Electronics For You
Highlights
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MONTH Theme AI T&M Tech Focus Market Survey
Jan’1950-Year Anniversary
IssueAI and Applications RF Power Measurement Nano Technology and Nano Materials Electronics Design
Feb’19 IoT AI and IoT IIoT ApplicationsIoT-Connected Solutions for
BusinessesInternet of Things
Mar‘19 AutomotiveAI for Automobile
IndustryElectric Vehicles
Industry 4.0 Solutions for Railways
and AirwaysAutomotive
Apr‘19 Medical ElectronicsAI in Healthcare
IndustryMedical Applications Medical Electronics Medical Electronics
May‘19 Smart LivingAI in e-Waste
RecyclingT&M for Displays Smart Cities with Smart Homes LED Lighting
Jun’19Optical
Communications
AI for Ocean
Exploration
Optical Network
MonitoringFTTO Solutions for Data Centres Test & Measurement
Jul‘19 Defence AI for DefenceMilitary & Defence
Applications
Navigation Systems (Satellites and
Radar)Strategic Electronics
Aug‘19 CloudAI for Critical
Applications
Benefits of Cloud
Technology to T&M
Global Blockchain Technologies and
Cloud ComputingSolar
Sep‘19Consumer
Electronics
AI for Consumer
ElectronicsConsumer Electronics
Technology in Media and
EntertainmentConsumer Electronics
Oct’19 Machine Learning AI, ML and Robotics 5G ML-Based AR and VRMobile Handset
Manufacturing
Nov‘19 Aviation AI for AviationAerospace & Naval
Applications
Technology and Devices to Improve
Long-Range and Short-Range
Wireless Communication
Electronics
Manufacturing
Services
Dec‘19 AgricultureAI for Agriculture
and Environment Thermal Imaging
Digital Platforms and Their
ConnectivityIndustry Outlook
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Electronics Bazaar
Highlights
Issue Industry Focus SMT Focus ePower Focus Manufacturing Focus Lighting Ahead Sourcing MantraApr‘18 Electric Vehicles Pick & Place Machines
(Low to medium volume)Batteries and BMS for electric vehicles
Soldering and De-soldering Stations
Retail + Commercial lighting
Thermal Management Solutions
May‘18 The Internet of Things Reflow Oven UPS & Inverters Conformal Coatings Street lighting High Power LEDsJun’18 Mobile Handset & Telecom
Device ManufacturingWave Soldering Systems Charging stations EMI Shielding Light bearers (interview) Lenses and reflectors for LED
lights
Jul‘18 Strategic Electronics Printer Systems Solar Charge Controllers Thermal management solutions
Outdoor Lighting Manufacturing Equipment for LED Lighting (SMT & non SMT)
Aug‘18 Electronics Manufacturing Services (EMS)
Inspection Systems (SPI) Capacitors & Inductors for Power Electronics
Ferrite Cores Light bearers (interview) Housing for LED lights
Sep‘18 Solar Inspection Systems (AOIs)
Batteries for Renewable Sector
Wire Processing Equipment
Residential + Office Lighting
Testing Equipment for LED & Lighting
Oct’18 Electronics Manufacturing Equipment (both SMT & non SMT)
Software Used with SMT Equipment
Smart grids PCB Chemicals Hospitality Lighting Light Diffuser Solutions
Nov‘18 Electronic Component Manufacturing
Dispensing, Coating & Curing Systems
Smart Energy Meters ESD & Clean Room Products
Light bearers (interview) LED Drivers
Dec‘18 PCB PCB Handling Systems Transformers for UPS & Inverter Industries
Soldering Consumables Projection for lighting industry
LED Components
Jan’19 Test & Measurement Cleaning & Washing Systems
Battery Chargers Lubricants Top 5 lighting company analysis
LED Modules
Feb’19 LED Lighting Rework Stations Adapters for Set Top Box & Mobile Devices
Epoxy Resins Industrial +Automotive lighting
PCBs for LED Lights
Mar‘19 Industry Outlook for 2019-20
Pick & Place Machines (High Volume)
Li-ion Batteries & Batteries for e-vehicles
Hand Tools Light-bearer interview LED testing related case studies from ELCINA and ELCOMA
Advertisers Categories
• Component Supplier
• Test and Measurement Equipment Supplier
• Power Supply (Converter, Inverter, Stabilizer)
• System Integrators (Including Industrial Automation)
• Manufacturing Equipment Supplier
• EDA Tools / Software
• Batteries
• Material (Chemical and Consumables)
• Display Systems
• Defence and Avionics
• Consumer Electronics (White Goods)
• Embedded System
• Renewable Energy
• Safety and Security Products
• Testing and Certification Companies
• Automotive Electronics
• Manufacturing Services• RF and Wireless Product Supplier• IoT Product Supplier / Integrating• IT Hardware and Software• PCB Supplier• LED Lighting• Cabinets, Enclosures and Accessories• Educational Kits, Tool Kits• Wearable Electronics• Telecom Products• Magazines, Trade Show & Events• Motors• Recruitment Services• Radio & Broadcast Equipment• Institutes, Colleges, Training and Certification• The List Continues…………………………………..
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Let the Magic Begin!!!
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