Download pdf - #EIBTM25 - Listen & #Daretogive: Social Media in meetings & events - Gerrit Heijkoop, HCIBS

Listen & #DaretogiveSocial Media in meetings and events

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv


Gerrit HeijkoopHow Can I Be Social (HCIBS)

Twitter: @HCIBS

Facebook: /HCIBS



Photos, Feedback and Findings

Twitter: @HCIBS

Facebook: /HCIBS




3.500

500


20








Lessons #Haren

1. Power of networks

2. User generated content

3. Access to mass media

4. Community takes action

Where do

you stand?

“I am doing pretty

well on Social Media”

AgreeDisagree



why


Social Media =

Communication… » cave drawing » pigeon » letter »

telegraph » telephone » e-mail »

mobile » online » …


“What is the impact

of Social Media on

our communication?”

The impact of Social Media on our communication




“With Social Media

it takes less effort

to reach more people”

HCIBS social media solutions


Benefits are clear

1. Contact with your audience

2. Increased exposure



Benefits are clear!



3. Conform expectation

4. Improved search results


Benefits are clear!



3. Conform expectation

4. Improved search results


“So should I always

use Social Media

for my events?”


1. Less then 10% of my

(potential) audience

2. No benefit from extra

visibility and exposure

3. I don't believe it can

contribute to my meeting


how


1. Authenticity

2. Friends & family

3. Employees & colleagues

4.Partners & suppliers

5. Clients

6.Rest of the world


“How can

you activate

your network?”



LearnLoveLaughLocation


LearnLoveLaughLocation



what


What resources do you need?

Technology : internet, devices, accounts

Social Identity: design, hash-tag, integration





Content: stories, photos, occasions

People: team, training, coordination, network









Content: stories, photos, occasions







Content: stories, photos, ‘occasions’




#reflectionapplying to

your own

context


Before I go …




Do you know someone who

needs some help with …

… event technology

… Social Media

… a speaker about those topics?

Gerrit HeijkoopPartner HCIBS

Want to receive these slides?

Leave me your businesscard and I will e-mail you the link!

@gheijkoop or @hcibs


Listen & #DaretogiveSocial Media in meetings and events


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