Download pdf - Effective Social Media Marketing For Gyms 2012

Effective Social Media Promotion & Marketing To

Drive Gym Traffic

Bryan K. O’RourkeJuly 2012

1

Effective Social Media Promotion & Marketing To Drive Gym Traffic

• Context• Tools & Platforms• Improve Outcomes - Engagement• Tips• Q&A• Available via bryankorourke.com

2Gold’s Gym Convention 2012 | bryankorourke.com

Context : What It Is And What It Ain’t


definition: “parts of a piece of writing or speech, that precede and follow a word or passage and contribute to its full meaning.”

Change Or Die

Bryan K. O’Rourke - CEO Integerus©2012 | www.bryankorourke.com

9 Things Fitness Industry Leaders & Brands Must Do To

Avoid Extinction & Flourish4

January 2012

2012

BUSINESS HAS CHANGED

9 Things Fitness Industry Leaders & Brands Must Do To

Avoid Extinction & FlourishChange Or Die

Its about the MEMBERstupid

5

Overview : What It Is And What It Ain’t


When they gave Mr. Dyer trouble about his water damage claim he

tweeted his disapproval....





silver bullet metaphorically: “any straightforward solution perceived

to have extreme effectiveness”

social media is NOT !

A Silver Bullet



@garyveeGary Vaynerchuck

@bryankorourke today

REPUTATION ACQUISITION & RETENTION







Want to drive gym traffic ?Create great member experiences on and offline

that members and their friends want to talk about and engage in social media about...



What’s Stopping You ?

Don’t Know What To DoNo Time Or Resources

Try To Do Too MuchUnreasonable Expectations

Platforms : Which Ones To Choose & WhyTIPS TO SAVE TIME !


Needed Tools:

One Of These:

HootsuiteSprout SocialSocialoomph

A review of 7 tools here: http://workawesome.com/software/social-media-management/

Platforms : Which Ones To Choose & WhyTIP TO SAVE TIME !




Needed Tools:Link Shortener

AnalyticsVanity URL

@fitmarc



Important Analytics



Important Analytics

Platforms : Which Ones To Choose & WhyFocus - Crawl, Walk, Jog, Run


Focus On These:

FacebookTwitter

PinterestTumblr

LinkedinYelp

YouTubeForesquareInstagram

Google Plus


Make Certain You

Pay Attention To DesignVanity URL NameVine

EdgeRankCheckerFacebook Insights

QR CodeFB Ads Yes !!

http://mashable.com/2012/02/20/facebook-marketing-small-business/Great Tips Here:

Platforms : Which Ones To Choose & WhyHas Your Facebook Site Gotten Stale ?

@bryankorourke

Platforms : Which Ones To Choose & WhyConsider Platforms For Apps


Make Certain You

Cultivate A VoiceFollow The Right People

Share Great ContentHave A Sense Of Humor

Search Search Search

Great Tips Here: http://www.pcmag.com/article2/0,2817,2383408,00.asp

Platforms : Which Ones To Choose & WhyTwitter


Search Tips Here: http://www.labnol.org/internet/find-twitter-users-near-your-location/13747/

Platforms : Which Ones To Choose & WhyTwitter - Search Nearby


Platforms : Which Ones To Choose & WhyPinterest - Interest Graph Trend


Platforms : Which Ones To Choose & WhyPinterest - Visual Interest Graph

http://blog.hubspot.com/blog/tabid/6307/bid/33272/A-Simple-Cheat-Sheet-for-Using-Pinterest-for-Marketing-Infographic.aspxTips Here:


Make Certain You

Pin & RepinShare And Be Nice

Pin From Your Web SiteVisual

http://www.copyblogger.com/pinterest-marketing/56 Ways To Market Using Pinterest:

Platforms : Which Ones To Choose & WhyPinterest - Interest Graph


Blogger, Wordpress, SquareSpace

Create Original Content - Tag, Tag, Tag

Platforms : Which Ones To Choose & WhyBlog - Great Blog Platform Tumblr


Linkedin Is A GREAT Sales Tool

Platforms : Which Ones To Choose & WhyProfessional Profile - Company Profile

Search For InfluencersUpgrade To Professional

Professional ProfileBusiness Profile

UpdatesTestimonials

Check Out Using Linkedin For Businesshttp://www.copyblogger.com/linkedin/


Platforms : Which Ones To Choose & WhyYelp


Shockingly many clubs don’t even respond !

Platforms : Which Ones To Choose & WhyYelp - Members Are Talking


Google Places & Reviews - Keep An Eye Out

Platforms : Which Ones To Choose & WhyYelp - Members Are Talking

Claim Your BusinessUpdate Profile

Respond to ALL CommentsTestimonials

Check Out Using YELP For Businesshttps://biz.yelp.com/


http://www.bryankorourke.com/journal/2011/7/21/why-arent-you-creating-cool-video-content-video.htmlCheck Out Creating Cool Video Content:

Platforms : Which Ones To Choose & WhyYouTube - Video Rules

Cheap Hi Def VideoOutsource For Editing

iMovieShort & Sweet

Video Rules !


Platforms : Which Ones To Choose & WhyYouTube - LuLuLemon


Platforms : Which Ones To Choose & WhyFoursquare

http://mashable.com/2011/07/13/foursquare-marketing-campaigns/Great Tips Here:

MayorSpecials

Interface With Networkshttps://foursquare.com/

business/

Simple Powerful FREE


Platforms : Which Ones To Choose & WhyInstagram

http://mashable.com/2012/07/03/instagram-for-business/Great Tips Here:

PicturesInterfaces With Networks

Mobile Phoneshttp://www.businessinsider.com/

these-brands-are-doing-amazing-things-with-instagram-2012-6?op=1

InstagramVisual Content


Platforms : Which Ones To Choose & WhyGoogle +

http://smallbiztrends.com/2012/04/a-quick-practical-business-guide-to-google-plus.htmlGreat Tips Here:

ShareCircles

Video, Photos

Search Engine


Platforms : Which Ones To Choose & WhyGoogle +



cross pollinate



about serving customers

Improving Outcomes - EngagementContent Is King - It Better Be GREAT


5 Tips For Content Marketing

Five Things To Focus On

VISUAL = ENGAGEMENT

@bryankorourke

1. Don’t Skimp On Design

Change Visuals On Your Page To Reflect The Season

@bryankorourke

1. Don’t Skimp On Design Visual facebook

The Interest Graph - Visual

@bryankorourke

1. Don’t Skimp On Design Instagram | Pinterest

Need Design Work ?[ELANCE]

Engaging & Well Rounded

@bryankorourke

2. Make It Multiple Media Vary Content Type

Blog | Visual

@bryankorourke

2. Make It Multiple Media Vary Content Type - Original

Original Content Is Best &TAG TAG TAG

Pets Are Great Content@bryankorourke


Its Not What You Say Its HOW & WHEN You Say It

@bryankorourke


•Fan engagement is 8% above average on Wednesday;

•Questions Posts generate double comments of “non-question” Posts;

•Fill in the blank Posts receive 9 times more Comments than other Posts.;

•Offer fans “$ off” and coupons. Posts containing these offer-related

keywords receive the highest engagement.

Bit.lyEdgerank Checker

Use “Pull” Tactics

@bryankorourke

3. No Hard Selling Don’t SPAM Or PUSH


Events “Pull”


Video Content Is GREAT Pull

Visual, Story Oriented, Personality Oriented

@bryankorourke

4. Make It About Members

Visual, Story Oriented, Personality Oriented

@bryankorourke

4. Make It About Members

Shareable & Interconnected

@bryankorourke

5. Connect Share Via Web Site & Offline

@bryankorourke

5. Connect Share Via Web Site & Offline


http://www.bryankorourke.com/journal/2011/6/26/do-you-have-a-social-media-policy-for-your-organization.htmlSocial Media Policy Here:

Make A DecisionHave a Plan

Slow & SteadySet A Policy

TIPS FORSocial Marketing

Effective Social Media Promotion & Marketing To Drive Gym Traffic | TIPS


Effective Social Media Promotion & Marketing To Drive Gym Traffic | QUESTIONS