MicrobloggingMicroblogging
Kalani Bright
Ken Leek
Lyford Rome
Jess Sanders
Jeffrey Scott
EdTec 685San Diego State UniversityDecember 2, 2009
Write your answer on the index card in one to two sentences
Write as quickly as possible but legibly
When finished, hold up card for collection
What is blended learning?
What is microblogging?
Multimedia blogging
Brief text updates or micromedia
To be viewed by anyone, or a restricted group
Text messaging, IM, email, digital audio, or web
Microblogging Overview
How do you microblog?
Social media sites Twitter
Tumblr
Plunk
emote.in
Squeelr
Beeing
Jaiku
identi.ca
Status updates Facebook
MySpace
Behind-the-firewall Yammer
Qaiku
Microblogging Overview
Third most-used social network 6 million unique monthly visitors
55 million monthly visits
Limited to 140 characters of text URL shortening services
Content hosting services
Tweets sent via Twitter website, SMS, or external applications
Free
Microblogging Overview
How can microblogging be used in an organization?
Public relations
Collaborative work
Provide “connectedness” for isolated workers
Opportunistic valuable information sharing
Microblogging Overview
Qualcomm: Yammer
What do employees Yammer about? “Management Tip…”
“Does anybody know…?”
“Anyone an expert with…?”
“QC News Bite….”
“QC IQ Question…Answer correctly and win…”
“Free books in the library....!”
“I just found…”
“Don’t forget…”
Qualcomm: Yammer
Unexpected benefits Emergent expertise
Bridging “silos”
New venue for information-sharing
Email is more relevant
Enterprise 2.0 discussions
Qualcomm: Yammer
Challenges/Risks Intellectual property issues
Updating corporate policies
Monitoring user feedback
Rules, too many or too few
Some people just won’t get it
“It’s like trying to catcha fish in a tsunami.”
Observations and Quotes
“Crowd sourcing? More like a mental mosh pit!”
Observations and Quotes
“No gurus, no hierarchy but it has a drinking game.”
Observations and Quotes
#lrnchat
Learning with Chatting
#lrnchat
# “hashtag”
The online chat happens every Thursday night 8:30-10pm EST / 5:30-7pm PST.
www.tweetchat.com
http://www.daveswhiteboard.com/archives/2772
#lrnchat
69 participants
671 tweets in 90 minutes
One every 8 seconds
The top 14 contributors (20% of the group) accounted for 55% of content
#lrnchat transcript
#lrnchat in Action
Matrix
TweetChat
“So what fish did I catchfrom that tsunami?”
Learning in #lrnchat
#lrnchat
Find out on our Pinot Microblogging Site
What does the literature say?
The Literature
The Literature
The Literature
The Literature
The Literature
The Literature
Find out on our Pinot Microblogging Site
Google Wave
Google Microblogging
Google Wave Overview
What is it? What does it do?
Synchronous or asynchronous communication
Simple text or rich media (your choice)
Interactive gadgets such as learning interactions
Viewed by anyone or a restricted group
Combination of text messaging, IM, email, digital audio, web, etc.
Case studies and success stories
Naked Pizza: “Twitter Exclusive” Promotions
Teusner Wines: Building Trust with Relaxed Exchanges
Jet Blue: Personalizing Your Brand
Marketing and Promotions with Twitter
Twitter Exclusive Promotions
April 23, 2009 Single day test run
Twitter promotion counted for 15% of day’s business
May 29, 2009 Twitter promotion counted for 68.6% of total dollar sales
In-store sales record was set
Marketing and Promotions: Naked Pizza
Building Trust with Relaxed Exchanges
Building trust and relationships Relaxed exchanges build interest and loyalty in Teusner
Customer-to-customer conversations expose customer preferences
Results of non sales-oriented exchanges Increased inquiries about distributors and restaurants carrying Teusner
More people for Teusner winery tours
Marketing and Promotions: Teusner Wines
Correspondence with other winery
Update posting
Correspondence with people
Promotion
Marketing and Promotions: Teusner Wines
Personalizing your brand
Help customers and stop the rumors JetBlue’s manager of corporate communications finds customers
complaining to each other
Address complaints quickly and clarify misinformation
Promote the company with solutions and customer-inclusion Chatty posts and customer service generated new followers
Ask what customers want and take their suggestions
Marketing and Promotions: Jet Blue
Promotions and contests
Replies to customers
Marketing and Promotions: Jet Blue
Best Practices
Build relationships Search regularly for your company’s name and address concerns
Ask for customer opinions
Keep the tweets relaxed and conversational
Exclusivity Offer Twitter exclusive coupons or deals
Tweet sneak peeks of projects or products before release
Marketing and Promotions with Twitter
Bad Practices
Don’t risk losing followers Don’t send direct messages unless asked to
Twitter exclusive deals should only be sent to informed followers
Don’t risk losing the account Post an update to an account once a day at most
Multiple accounts should never post the same updates
Marketing and Promotions with Twitter
Interface linking computer (or iPhone) to Twitter
Facebook, MySpace, LinkedIn all at the same time
Send/receive tweets and view profiles; update status
Most popular Twitter application
www.tweetdeck.com
Tweetdeck
TweetDeck
Do you have questions?
We have answers.
Q & A Session
Thank you
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