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Introduction to e-Commerce SESSION 3
Lecturer: Bahman MoghimiDoctor of Business Administration
M.Sc. Of “Industrial Marketing & e-Commerce”
University of Georgia
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What is Paradigm Shift?
B.M
oghimi@
yahoo.co.uk
Information Society
A society in which more people work at handling information than at agriculture and manufacturing combined.
Businesses depend on information technology to get their work done.
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B.M
oghimi@
yahoo.co.uk
information system (IS)
Any combination of information technology and people's activities that support operations, management and decision making.
In a very broad sense, the term information system is frequently used to refer to the interaction between people, processes, data and technology. In this sense, the term is used to refer not only to the information and communication technology (ICT) that an organization uses, but also to the way in which people interact with this technology in support of business processes
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B.M
oghimi@
yahoo.co.uk
information system (IS)
An information system(IS) is typically considered to be a set of interrelated elements or components that collect(input), manipulate(processes), and disseminate (output) data and information and provide a feedback mechanism to meet an objective.
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B.M
oghimi@
yahoo.co.uk
information system (IS)
An Information System is an organized
combination of people, hardware, software,
communication networks and the data
resources that collects, transforms and
disseminates information in a organization.
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B.M
oghimi@
yahoo.co.uk
IS Elements
ხალხი
პროცესი
აპარატურა
პროგრამული
მონაცემთა ბაზა
ქსელი15
B.M
oghimi@
yahoo.co.uk
INFORMATION TECHNOLOGY
Hardware
Software
Databases
Networks
are used to buildINFORMATION
SYSTEMS
Payroll System
Inventory System
Marketing System
Customer Service System
IS as Discipline
IS is an interdisciplinary field influenced by
Computer Science, Political Science,
Psychology, Operations Research,
Linguistics, Sociology, and Organizational
Theory.
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B.M
oghimi@
yahoo.co.uk
Information technology
Information technology provides the means to rethink/recreate/reengineer conventional business processes.
– Reengineering: The reshaping of business processes to remove barriers that prohibit an organization from providing better products and services and to help the organization capitalize on its strengths.
– Business Processes: Collections of activities, often spanning several departments, that take one or more kinds of input and create a result that is of value to a company’s customers.
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B.M
oghimi@
yahoo.co.uk
What is Information Technology?
A term used to refer to a wide variety of items
and abilities used in the creation, storage, and
dispersal of data and information. Its three main
components are computers, communications
networks, and know-how.
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B.M
oghimi@
yahoo.co.uk
What is Information Technology?
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oghimi@
yahoo.co.uk
The Functions of Information Technology
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B.M
oghimi@
yahoo.co.uk
The Functions of Information Technology
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B.M
oghimi@
yahoo.co.uk
Capture: The process of compiling detailed records of activities.
Processing: The process of converting, analyzing, computing, and synthesizing all forms of data or information.
– Data Processing– Information Processing– Word Processing– Image Processing– Voice Processing
The Functions of Information Technology
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B.M
oghimi@
yahoo.co.uk
Generation: The process of organizing information into a useful form, whether as numbers, text, sound, or visual image.
Storage and Retrieval: Storage is the computer process of retaining information for future use. Retrieval is the process by which a computer locates and copies stored data or information for further processing or for transmission to another user.
The Functions of Information Technology
Transmission: The computer process of
distributing information over a
communications network.
– Electronic Mail, or E-Mail– Voice Messaging, or Voice Mail
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B.M
oghimi@
yahoo.co.uk
The Benefits of Information Technology
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B.M
oghimi@
yahoo.co.uk
The Benefits of Information Technology
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B.M
oghimi@
yahoo.co.uk
Quote :
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B.M
oghimi@
yahoo.co.uk
Technology should not be overrated !
Quote :
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B.M
oghimi@
yahoo.co.uk
25 lessons by Jack Welch
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B.M
oghimi@
yahoo.co.uk
Quote :
"The best single lesson I ever learned was to maximize the intellect of the company. You need to gather the knowledge of individuals, share those ideas and celebrate the sharing. That, in the end, is how a company becomes great.“
Jack Welch Former chairman and CEO
General Electric32
B.M
oghimi@
yahoo.co.uk
Value in EC systems
Knowledge management is the art of creating commercial value from intangible assets.
For creating value in any IT systems; we need crucial information that is just available in KM.
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B.M
oghimi@
yahoo.co.uk
Knowledge Based Economy
Knowledge is the key strategic asset to be managed.
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B.M
oghimi@
yahoo.co.uk
Business Assets
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B.M
oghimi@
yahoo.co.uk
KM Role in Information Technology World
To create knowledge-enabled processes
– allow companies to evaluate key business measures such as customer satisfaction, customer profitability, or customer loyalty to support their business decisions
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B.M
oghimi@
yahoo.co.uk
KM & CRM: Example
• A hospital sends a new mother flowers after a baby is born– Not at the same time everyone else does BUT– 30 days after the birth
• Perfect time, because– All the flowers she received earlier are gone!– The exhaustion that accompanies having a new baby has set in
• The new mother really appreciates this thoughtful gesture • It comes at a time when she doesn’t expect it
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B.M
oghimi@
yahoo.co.uk
E-Business Model
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B.M
oghimi@
yahoo.co.uk
E-Business Model
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B.M
oghimi@
yahoo.co.uk
For next Session…
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B.M
oghimi@
yahoo.co.uk
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