Ecommerce SEO Master Class
Richard HillCEO & Founder
Richard Hill
People are
impatient!
A one second delay in page response can result in a 7% reduction on conversions.
Sources: Akamai.com, Gomez.com
“ ”
Test
Your Site…
GTMetrix or Google Page Speed Insights
Implement
Caching
Implement
Gzip Compression
Consider a
Content Delivery Network (CDN)
Optimise Your
Images..
Mobile
Optimisation
Client Type/Industry Mobile Tablet
Retail - Clothes 59.35% 85.04%
Retail - Pet 234.83% 214.42%
Construction 102.50% 136.53%
Vehicle Parts 142.86% 108.52%
SEO Traffic Lab 803.39% 1645.83%
Retail - Pet 139.22% 104.40%
Finance 110.50% 99.82%
Make Your Site
RESPONSIVE
One Site
One Product Database
One interface
One SEO Strategy
Social
Networks
Google Plus - 540+ million Total Users
Facebook - 1,310,000,000 billion Total Users
Twitter - 645,750,000 Total Users
Pinterest - 70+ million Total Users
Source: http://www.statisticbrain.comResearch date: 1.1.14
Build Your
Audience
Don’t just sell, sell, sell
Interact especially with influencers
Curate content relevant to your niche
Post regularly - consider scheduling tools
Content
Strategy
Types of
Content
Find and
Recreate
Customer REVIEWS
Unique Content
Freshness
Increased
Click Through Rates
Increased
Trust
Natural Language
5 Simple Takeaways to
Sell More in 2014
Site Speed
Mobile Optimisation
Social Networks
Content Strategy
Customer Reviews
Question
Time
?
Ecommerce SEO Master Class
Richard HillCEO & Founder