EcologicalIntelligenceinCommunica0on
KarmaKonsumGreenCamp2009#kk2009
@dromescuFrankfurt20.06.2009
Wearelivinginaworldofmaterialabundance.Howmuchcostus?
Thisistheimpactrealityforourmaterialabundance...
Ourmaterialabundanceimpactson:
• Geosphere:soil,water,climate• Biosphere:ourbodies,otherspecies,plantlife
• Sociosphere:humanconcernscondiLonforworkers,childs
LostintheTunellofchoice...InformaLonAsymmetry
RadicalTransparency
• Usedatatomakemorevirtuosdecisions• Ecologicallytransparentmarketplace
• Fulldisclosure
RomanEmpireandtheradicaltransparencyonoliveoil
InformaLonAsymmetryinEnergyMarket
Behavior?Diesel?
Gasolin?
Hybrid?
Gas?
Electro?
IncenLves?Finance&Insurance?
AircondiLon?
ULlity?
HeaLng/warmwater?
Devices?
IsolaLon?
EnergyconservaLonarLcles?
Usecase:CityofBoston
GeneraLonoftransparency
• First:Forceddisclosurewithright‐to‐knowlaws
• Second:Rulesthatforcedcorporatetodisclosehard‐to‐detectrisksorbenefits(CO2,nutrientsorallergensinfoods...)
• Third:Bo[om‐uptransparencydrivenbyvigilantandacLveconsumers
ReducetheLCAcomplexityforaproducttoaqualitysymplicity
• Needsforbio‐,geo‐andsociometrics• NeedsforLCAfreedatafromcorporates
• ComputaLonalpowerwehaveenough
• OpenarealconversaLonbetweenconsumerandproducer
ThepowerofDistributedSocialNetworksFOAF=AdInfinitum
BUZZwithMicroblogging&Nano‐conversaLons
#IranElecLon
SocialTechnographics
BuildInformaLonSymmetry
90%onimpactscomefrommanufacture,transportanddisposalnotfromuse
RequirementsforRadicalTransparency
• AuthoritaLveKnowledge• ImparLalityandTrust
• Openthewalledgardenofdata
ThechoiceofEcolabels
It‘sallaboutthebag,whatisasustainableproduct?