English 102/103 Yegoryan

Critical Analysis Group Activity: Your team was hired to provide a critical review of the new product, the Pomegranate Phone and its advertisement.

Group members: __________________ ______________________ ___________________ _________________

As you analyze, consider:

1. Symbolic Analysis:a) The name and the color of the

product: Are they thoughtfully selected? Why?

b) The audience/ the consumer:Who is the target consumer? Are all the features of the phone and the ad appealing to them? Why?

2. Reader-Response Theoretical Analysis:a) Is the ad and the product appealing

to YOU?Why?

b) What would you change or add?

3. Analysis from the perspective of Marxist Theory:

a) Who is the target consumer? What can you say about it from Marxist’s perspective?

b) Who could be the competitor companies, brands / products for Pomegranate?

*Use the space below for notes: