Transcript
Page 1: E Philanthropy Strategic Plan

E-Philanthropy Strategic Plan

Lindsay Reene

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What is E-Philanthropy?

Purpose: Engage those affected by Alzheimer’s in the arena most convenient to them. Caregivers at homeBusiness peopleGrandchildren

Successes

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Future Forecast:

Drop the “E” in E-Philanthropy

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Online Giving

Appeal to new generationThe “Age of Plastic”Go Green!

ROILife-long giving potentialPersonal wealth increases over timeEngage early with small barrier to entry

Distribution at Memory Walks

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E-Marketing

Why? Provide encouragement and resources to motivate ongoing participants to give to the cause.

Memory Walk e-blasts Team Week Augusta example

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Kintera Database Management

Provide resources for incoming staffAccessTrainingsToolbox … Toolbox … Toolbox!Limits of Kintera Girl

Assist participants in utilizing Kintera Monthly Kintera donation reports

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Social Media – Why?

Create an empowered and informed online community of Alzheimer’sAssociation supporters

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Call To Action Share YOUR Resources…

Recent articles Local fundraisers Community events

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Call To Action Invite Others to …

FacebookJoin Fan page (Board)Post to profileShare with friends

Twitter Follow usTalk to us by typing @AlzGA

Subscribe to newsletter

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Going Forward …

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Online Strategy Development

Online Fundraising TrainingSurvey ResultsTraining TypesRoles

MW Homepage Management Website Interactivity

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We are all hereIn Honor of those

who can’t be here alongside us.


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