E-Commerce
M. Srikulwong
A Seminar on
[ University of the Thai Chamber of Commerce, 2016 ]
Table of Contents
• Definition and Statistics
• Thai E-Commerce Landscape
• Online Marketing
• E-Payment
• E-Commerce Trends
Statistics
[ we are social, 2016 ]
[ we are social, 2016 ]
[ we are social, 2016 ]
[ we are social, 2016 ]
[ we are social, 2016 ]
E-Commerce
E-commerce: Digitally enabled commercial
transactions between and among organisations and individuals.
Types
B2B B2C C2C
Social Mobile Local
B2G
Models
Revenue
Advertising
Subscription
Transaction fee
SalesAffiliate
E-tailer Community provider
Content providerPortal
Transaction broker Market creator
Service provider
B2C
Thai E-Commerce Landscape
Plan for Digital Thailand (2016)
[ áแ¼ผ¹น¾พÑั²ฒ¹นÒา´ดÔิ¨จÔิ·ท∙ÑัÅลàเ¾พ×ืè่ÍอàเÈศÃรÉษ°ฐ¡กÔิ¨จáแÅลÐะÊสÑั§ง¤คÁม, 2016 ]
Plan for Digital Thailand
[ áแ¼ผ¹น¾พÑั²ฒ¹นÒา´ดÔิ¨จÔิ·ท∙ÑัÅลàเ¾พ×ืè่ÍอàเÈศÃรÉษ°ฐ¡กÔิ¨จáแÅลÐะÊสÑั§ง¤คÁม, 2016 ]
Thailand E-Commerce Landscape
[ ETDA, 2016 ]
Top 10 E-Commerce Sites in Thailand
[http://www.acommerce.asia/top-10-e-commerce-sites-in-thailand/]
<- Most popular doesn’t mean the most money!
Online Marketing
Online Marketing Comparison
Suggestion
E-Payment
Methods
Debit Card Credit Card Paypal Amazon Payments Google
Checkout NFC Google Wallet Bitcoin Linden Dollars in Second
Life Facebook Credits
[https://pay.sn]
E-Commerce Trend
[ ¼ผÙู�Œ¨จÑั´ด¡กÒาÃรÍอÍอ¹นäไÅล¹น�, 2015 ]
Trends
n Expansion of social, local, and mobile e-commerce n Mobile platform begins to rival PC platform n Continued growth of cloud computing
n Explosive growth in “Big Data”
n E-books gain wide acceptance n Continued growth of user-generated content n The so called “Startups” (example: https://www.techinasia.com/top-funded-ecommerce-startups-in-india-2015
http://www.inc.com/bubba-page/6-ecommerce-startups-to-watch-in-2016.html)
[ Laudon and Traver, 2014 ]
Startups and Crowdfunding
A community of high-quality startups raising
money and investors who invest in them
[ https://en.wikipedia.org/wiki/Comparison_of_crowdfunding_services ] [https://angel.co/?ref=nav ]
Social Commerce Papers
n Hajli and Sims, 2015. Social Commerce: The Transfer of Power from Sellers to Buyers. Technological Forecasting & Social Change, vol. 94, p.350-358.
n Huang and Benyoucef, 2013. From E-Commerce to Social Commerce: A Close Look at Design Features. Electronic Commerce Research and Applications, vol. 12, p.246-259.
n Huang and Benyoucef, 2015. User Preferences of Social Features on Social Commerce Websites: An Empirical Study. Technological Forecasting & Social Change, vol. 95, p.57-72.
References
• aCommerce http://www.acommerce.asia/
• Electronic Transactions Development Agency (ETDA) https://www.etda.or.th/
• Laudon and Traver, 2014. E-commerce. Pearson.
• we are social http://wearesocial.sg
• ¼ผÙู้¨จÑั´ด¡กÒาÃรÍอÍอ¹นäไÅล¹น์ http://www.manager.co.th
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