GROUP MEMBERS
• Talha sajid (3362)
• Anum khan (3785)
• Azba khan• Saqib khan• Sabeen jahangeer
E-COMMERCE
SOCIAL MEDIAAS A
MARKETING TOOL
AND
E-COMMERCEAs
MARKETING TOOL
“E-COMMERCE”“ E-Commerce is the
purchasing, selling and exchanging goods and services over computer
networks ( Internet ) through which transaction of sales are
performed electronically.”
E-Commerce enhances promotion of products and services through direct, information-rich, and interactive contact with customers.
ADVANTAGES OF ECOMMERCE:1. No Need for a Physical Store• Since there is no need for a
physical store, ecommerce businesses save on one of the biggest cost overheads that retailers have to bear.
2. Lots of Choices• Since there are no shelf size or
store size limitations, ecommerce businesses are able to list many different items.
3. Access to Stores Located Remotely• Especially for people who are not
situated in major urban centers, this can be a big advantage. Likewise ecommerce opens new markets for ecommerce businesses.
DISADNATAGES OF ECOMMERCE:
1. Inability to Experience the Product Before Purchase:
There are many products that consumers want to touch, feel, hear, taste and smell before they buy. Ecommerce takes away that luxury.
2. Need for an Internet Access Device• Ecommerce can only be
transacted with the help of an Internet access device such as a computer or a smartphone.
3. Need for an Internet Connection• Not just does one need an
access device, one also needs Internet connectivity to participate in ecommerce.
TYPES OF E-COMMERCE:
There are various types of E-Commerce but the most common types are:
Business To Customer (B2C)
Business To Business (B2B)
Consumer To Consumer (C2C)
Government To Citizen (G2C)
BUSINESS TO BUSINESS:
Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer.
Example:Intel selling micro processors to Dell
BUSINESS TO CONSUMER:
Business To Consumer is a transaction that occurs between a company and a consumer, as opposed to a transaction between companies (called B2B).
Example:Dell selling me a laptop from its
own website
CONSUMER TO CONSUMER:
Consumer To Consumer is a transaction that takes place between one consumer to another through various websites.
Example:Some examples are OLX, EBay etc
GOVERNMENT TO CITIZEN:
Government To Citizen includes all interactions between government and its citizen that takes place electronically.
Example:National savings prize bonds.
COMPONENTS OF E-COMMERCE:
Electronic Catalog
Shopping Cart
Payment
PROCESS OF E-COMMERCE:
CONSUMER
MERCHANT’S
WEBSITE
CATALOG
SHOPPINGCART
PAYMENT PROCESS
SOCIAL MEDIAAs
MARKETING TOOL
1
2
What is Social Media?
3
Social Media Strategy
Social Media Marketing Tools
Agenda
SOCIAL MEDIA:
Social media like Facebook, Twitter etc has become a great platform for advertisement and product promotion.
Social Media Tools
• Casual Tone & Style • Organization Profile• Wall Posts (interactive)• Like• Suggest to Friends
Uses:AnnouncementsEventsCommentsPhotosTipsConversations
• Professional• Recruit• Network• Learn best practices• Share job tips• Monitor issues• Prospect• Find Opportunities
• Uploading Videos- Captions and descriptions
- Tagging- Categorizing•Building Community- Favorite- Likes- Subscribing to other channels
• Talk to people about their interest
• Quick alerts
• Share useful links
• Give advice, blog posts, pictures etc •Give advice, blog p
FRIENDS AND FRIENDS OF FRIENDS