Dynamics of the Indian Culture May 2011
Your Team in India
Dynamics of the Indian culture
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WORD OF WELCOME
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Dynamics of the Indian culture
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PROGRAM
16.00 - 17:00 Welcome & Drinks 17:00 - 17:15 Roel Mangnus - East meets West 17:15 – 18:15 Bert van Hijfte – Business Development in India 18:15 - 19:30 Networking Reception
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Dynamics of the Indian culture
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EAST MEETS WEST
Roel Mangnus – Partner Go-IndiaSector Engineering & Infrastructure
Together achieving your business goals in the Indian Market
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Doing business in IndiaLanguage seldom a problemCultural differences manyIndia is Full of contrasts:
- Rich vs. Poor- Urban vs. Rural- Young vs. Old
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Dynamics of the Indian culture
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Key factors of doing successful business:• Good partners • Good planning• Aggressive due diligence and follow up• Patience and commitment
Knowledge of the culture and local market
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Cultural awareness
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Cultural Differences
Liu Young’s East meets West icon design
BLUE stands for West, RED for East
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Contacts
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Punctuality
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Opinion
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Handling Problems
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The Boss
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Anger
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Sence of selve
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Queue when waiting
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Be aware of your own cultural background
Cultural differences are not about Good or Bad
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Business Development:Dynamics of Indian Culture
Bert van Hijfte – C. ConsultancyExpert in cultural awareness
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India in the 21st Century
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India will be an economic power,
and nothing will stop us
India’s Minister of Finance, P. Chidambaram
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Asia 2050
Asian Development Bank report: Asia 2050
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Food for Thought The Netherlands and India: Two worlds apart? Take your time. Prepare well. Be aware of profound differences in
culture and ways of communicating. Knowledge is power
Global mindset and local strategy and solutions.
Critically look at your international experience, product, service.
Big countries like India are many countries in one
Laws and regulations might regionally differ and rapidly change
Bonding and building trust. Of contacts and contracts
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India Facts Population: 1.225 Million Languages: multilingual society with 18 principal languages.
Hindi spoken by approx. 40%, English is only trans-national language (business and government).
Religions: 80% Hindu, 12% Muslim, 2% Sikh, 2% Christian Largest democracy in the world
GDP: approx. USD 1.425 Billion (2009) GDP per head: approx. USD 3.400 (PPP) Purchasing Power Parity: # 4 in the world Growth GDP: approx. 8.5% (2010) Exports to the Netherlands: EUR 1.7 Billion (2009) Imports from the Netherlands: EUR 1.2 Billion (2009)
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India FactsPolitical system and government:
Parliamentary system (bicameral) Federal structure: 28 states and 7 union territories Healthy competition between the states (relative autonomy)
Some highlights: 2nd highest number of billionaires in Asia: 4 richest Indians are richer
than the 40 richest Chinese 44% of top 100 of Fortune 500 companies are present in India India’s consumer market will be world’s 5th largest by 2025 Investment in infrastructure till 2017 approx. EUR 1000 Billion 2nd emerging power in Asia: when will it overtake China?
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Politics and economic policies Economic liberalisation since 1991. The government and
business/entrepreneurial spirit From a centralised command towards a liberalised federal state.
Differences within India Management and international outlook. The British legacy Manufacturing: a rapidly growing sector. International quality? Infrastructure and supply chain The Indian consumer/market. A country of festivals Cultural diversity: many countries in one Working in India. Cultural aspects. Do’s and don’ts
India: is the elephant becoming a tiger?
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The Western and Indian Psyche and ManagementHistory, Culture and ReligionSome Hindu concepts: dharma, svadharma,
samasara, karma and moksha.Castesystem and HierarchyRol of Caste in modern day India: politics and
businessThe Family and businessHierarchy and everyday managementHigh and Low Context Cultures
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India one market?About Metros and Specific RegionsCities and countrysideAbout billionaires and those who live on 1 euro a dayDemography and the different generationsDifferent sectors different approaches (Local-) culture and Business Model (Local-) culture and product/service (Local-) culture and ManagementLocal expertise
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Some interesting Cases
McDonalds
Unilever
Philips
Lemnis Lighting
Ikea
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Edward Luce: In spite of the gods: the strange rise of modern India
The Economist and Financial Times: Special reports on India
ADB: Asia 2050, Realizing the Asian CenturyYale Global: Future Scenario for Asia CIA: Information on specific countriesWorld bank: Doing Business in....EVD: Country information and specialists
Bibliography and more information
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Q&A - Open discussion
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CConsultancy
For more info about business in India
Bert van Hijfte: +31651999327
E-mail: [email protected]
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CLOSING REMARKS
Thank you!
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Dynamics of the Indian culture
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