Custom Tabs via woobox

by Drew

Intro Custom Tabs are Dead

•  Long live custom tabs

Static v. Dynamic tabs

Best Practices Moving Forward

Static Custom Tabs

Brambleton- 90 Day Stats

•  Timeline: 5,358

•  Photos: 563

•  Profile: 271

•  Events: 264

•  Brambleton Town Center: 146

•  Brambleton Builders: 146

Static Custom Tabs

MyEyeDr- Visits in 1 Year

•  Timeline: 10,873

•  Photos: 742

•  Dynamic: See The Stage (Live in May): 641

•  Static 2 (Locations): 446

•  Static 1 (Careers): 72

Static Custom Tabs Pros:

•  They make us money

•  Informational

•  Customizable

Cons:

•  Not mobile-friendly

•  Most of the info is available on the website

•  Long-term maintenance

•  Least viewed

Dynamic Custom Tabs Pros:

•  They still make us money

•  Mobile, shareable, trackable

•  Viewed more

•  Less/no long-term maintenance

Cons:

•  Shorter life

•  More creative brainpower

Capabilities

Limitations New Facebook Pages

Less Participation

Barriers

Facebook Authorizations

Lack of Incentive

Jumping Through Hoops

Creative All 810px wide, 1200px Tall, 400kb

Fan-gate

Entry Page

Thank You Page

Optional: Pre-Start, Ended Pages

The Future

The Future

Questions?

Thanks!