Transcript
Page 1: Dudu Fraga, Talk Inc. - Nuorisomarkkinointipäivä 2011

THE BRAZILIAN YOUTH TODAY.

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Page 2: Dudu Fraga, Talk Inc. - Nuorisomarkkinointipäivä 2011

OGRUPO

DUDU FRAGA, PARTNER AND CEO.

+ + +

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Page 3: Dudu Fraga, Talk Inc. - Nuorisomarkkinointipäivä 2011

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THE BRAZILIAN MINDSET USE TO BE: “WE ARE THE COUNTRY OF THE FUTURE”.

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THE BRAZILIAN MINDSET USE TO BE: “WE ARE THE COUNTRY OF THE FUTURE”.

THE BRAZILIAN MINDESET NOW READS: “WE ARE THE COUNTRY OF THE PRESENT”.

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BRAZIL IS PASSING THROUGH SOME REVOLUTIONS

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01CREATIVE REVOLUTION

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NATURALLY OPEN TO THE NEW

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WE ARE A YOUNG COUNTRY

0 - 45 - 910 - 1415 - 1920 - 2425 - 2930 - 3435 - 3940 - 44

50 - 54

60 - 64

45 - 49

65 - 6970 +

55 - 59

YEARS OLD

0 2 6 8 10MILLION HABITANTS

1980

0 - 45 - 910 - 1415 - 1920 - 2425 - 2930 - 3435 - 3940 - 44

50 - 54

60 - 64

45 - 49

65 - 6970 +

55 - 59

YEARS OLD

0 2 6 8 10MILLION HABITANTS

2000

0 - 45 - 910 - 1415 - 1920 - 2425 - 2930 - 3435 - 3940 - 44

50 - 54

60 - 64

45 - 49

65 - 6970 +

55 - 59

YEARS OLD

0 2 6 8 10MILLION HABITANTS

2020

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Page 10: Dudu Fraga, Talk Inc. - Nuorisomarkkinointipäivä 2011

WE ARE USED TO MINGLING

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Page 11: Dudu Fraga, Talk Inc. - Nuorisomarkkinointipäivä 2011

INNOVATION AND CREATIVE SOLUTIONS THROUGH REMIX

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INNOVATION AND CREATIVE SOLUTIONS THROUGH REMIX

UMBANDA (A TIPICALLY BRAZILIAN

RELIGION)

= CATHOLICISM

+AFRICAN RELIGIONS

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INNOVATION AND CREATIVE SOLUTIONS THROUGH REMIX

SOUL + AMERICAN FUNK + MIAMI BASS + FREESTYLE

BRAZILIAN FUNK

=

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Page 14: Dudu Fraga, Talk Inc. - Nuorisomarkkinointipäivä 2011

INNOVATION AND CREATIVE SOLUTIONS THROUGH REMIX

SOUL + AMERICAN FUNK + MIAMI BASS + FREESTYLE

BRAZILIAN FUNK

=

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Page 15: Dudu Fraga, Talk Inc. - Nuorisomarkkinointipäivä 2011

INNOVATION AND CREATIVE SOLUTIONS THROUGH REMIX

TECNOBREGA

BRAZILIAN MUSIC STYLE THAT LIVES WITHOUT BIG LABELS, WITHOUT

RECORDS STORES WITH NEW AND ALTERNATIVE DISTRIBUTIONS AND

PRODCTIONS FORMS.

=

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Page 16: Dudu Fraga, Talk Inc. - Nuorisomarkkinointipäivä 2011

INNOVATION AND CREATIVE SOLUTIONS THROUGH REMIX

TECNOBREGA

BRAZILIAN MUSIC STYLE THAT LIVES WITHOUT BIG LABELS, WITHOUT

RECORDS STORES WITH NEW AND ALTERNATIVE DISTRIBUTIONS AND

PRODCTIONS FORMS.

=

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Page 17: Dudu Fraga, Talk Inc. - Nuorisomarkkinointipäivä 2011

02 MIDDLE CLASS REVOLUTION

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FOR THE FIRST TIME THERE IS A REAL MIDDLE CLASS IN BRAZIL

2009

51%

38%

MIDDLE CLASS

LOWER CLASS

2006

44%

46%

MIDDLE CLASS

LOWER CLASS

2014

58% MIDDLE CLASS(FORECAST)

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Page 19: Dudu Fraga, Talk Inc. - Nuorisomarkkinointipäivä 2011

YET, WE ARE TALKING ABOUT AN UNSUAL MIDDLE CLASS:• NOT COMFORTABLE BEING MIDDLE CLASS• NOT CONCERNED WITH POLITICS AND STUDIES

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Page 20: Dudu Fraga, Talk Inc. - Nuorisomarkkinointipäivä 2011

A CONSUMER-DRIVEN MIDDLE CLASS

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“SNEAKERS, CARS, RESTAURANTS IN BRAZIL ARE WORTH A LOT MORE THEN THEY REALLY ARE, THEY ARE STATUS SYMBOLS. THAT’S WHY IT’S MORE EXPENSIVE TO HAVE DINNER IN SÃO PAULO OR RIO DE JANEIRO THAN NEW YORK.” ROBERTO DA MATTA, BRAZILIAN ANTHROPOLOGIST

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03 TECHNOLOGICAL REVOLUTION

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BRAZILIANS ARE DISCOVERING TECHNOLOGY IN A FAST WAY

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“LAN HOUSE” IN SLUMS

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SOCIAL COUNTRY

81% OF PEOPLE (WORLDWIDE) VISIT SOME SOCIAL NETWORK.IN BRAZIL THAT NUMBER GOES TO 90%.

IN EUROPE, PEOPLE JOIN ON AVERAGE 1,9 SOCIAL NETWORKS. IN USA IT’S 2,1, IN BRAZIL 3,1.

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THE BRAZILIANS ARE MIGRATING TO SMARTPHONES

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THE GOVERNMENT IS HELPING:• BRAZILIAN GOVERNMENT’S BROADBAND PLAN.• TAX INCENTIVES TO MANUFACTURE TABLETS IN BRAZIL.

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WHAT ABOUT THE BRAZILIAN YOUTH?

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GLOBALLY ENGAGED YOUTH

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REALLY OPTIMISTIC YOUTH

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Page 31: Dudu Fraga, Talk Inc. - Nuorisomarkkinointipäivä 2011

INTERNET IS KING OF THE YOUTH

PHOTO BY @ TCOMPAGNONI

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Page 32: Dudu Fraga, Talk Inc. - Nuorisomarkkinointipäivä 2011

A GENERATION THAT IS MAKING THINGS HAPPEN, THEY ARE NOT WAITING FOR INSTITUIONS OR BRANDS.

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QUEREMOS

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QUEREMOS

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BRAZILIAN YOUTH IS TECHNOLOGICAL AND ENGAGED, AND THAT’S HOW THE BRANDS SHOULD BE IN BRAZIL.

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BOVAP

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BOVAP

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REPÚBLICA POPULAR DO CORINTHIANS

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REPÚBLICA POPULAR DO CORINTHIANS

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Page 40: Dudu Fraga, Talk Inc. - Nuorisomarkkinointipäivä 2011

THE BRAZILIAN DREAM - OSONHOBRASILEIRO.COM.BR

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Page 41: Dudu Fraga, Talk Inc. - Nuorisomarkkinointipäivä 2011

THE BRAZILIAN DREAM - OSONHOBRASILEIRO.COM.BR

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Page 42: Dudu Fraga, Talk Inc. - Nuorisomarkkinointipäivä 2011

Thank you,

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