AGENDA
A bit about ME and RB Health
Strange animal – the OTC market
Looking for the best predictive model for OTC AKA the Holy Grail
Our journey in Germany
OTC MARKET – GERMANY
OTC 4.5 Billion€RX 38 Billion€
20k Pharmacies
50k Products (OTC)
3.6 Mio patients/day
Thousands of players (Analgesics – 1400+ companies)
EUR 4.5bn
IT’S ABOUT AGILITY
You can’t buy it – expertise scatteredTweak, test, get exceptionsCan I get (kind of) a test lab?
HOW MUCH SPEED CAN YOUR BUSINESS ACTUALLY USE?
Maturity of the organizationLiving with the ‘black box’Covering the fundamentals
GETTING THERE INTERNALLY – NOT EASY
Business understandingGlobal vs. localGranular, granular!People churn and gut feelSilos