Transcript
Page 1: Driving Disrupted: Driverless Cars Change Everything

Driving Disrupted Driverless Cars Change Everything

Image Source Rinspeed

2Image Source Wikipedia

The autonomous vehicle driverless or self-driving car will be one of the greatest technological developments of the next decade (if not all time)

It will profoundly change life on earth

For the past century our car-centric culture has shaped infrastructure and ideals landscape and lifestyle ethics and enterprise We rely on the mobility

that cars provide us more than ever but the carrsquos purpose and meaning changes as the driver fades out

When the car drives itself what we do in our cars and with our cars is

exponentially different When the car is intelligent intuitive and adaptive our relationship to the car alters When the car builds itself

environments and economies are reshaped

This report looks at the players technologies and trends in the autonomous vehicle space and paints a picture of probable futures for citizens

businesses and marketers

Buckle up Bumpy roads ahead

From Automobiles to Auto Mobility

3

Automatic Autopilot

Image Source Airplane

Ships have been using ldquoself-steering gearrdquo since the 1950s while the first ldquoautopilotingrdquo of an airplane occurred in 1914 The ldquoOttopilotrdquo in the movie Airplane is an apropos metaphor epitomizing the joys of sitting back and letting the machine do all the work

Text

flightclubjalopnikcomnobscotuspsorg Sources

4

Driverless Visions in Low Gear

Image Source paleofuturecom

1953 2014

Since the car was invented automakers have gradually introduced automation from automatic shift to adaptive cruise control self-parking to collision-avoidance lane-keeping assistance to brake-assist and traction control The introduction of new driverless technologies will be a gradual one slowly upshifting us into the future

Image Source Rinspeed

5

Science Fiction to Science Fact Autonomous Cars Shaped by Hollywood

Image Source Volvo

REALITYFICTION

2017 Volvo to start selling driverless cars

2025 Daimler GM and Ford expect to release self-driving models

2026-2035 When several sources predict autonomous cars will be standard issue

Blade Runner Minority Report

`2015 Hoverboards

Back to the Future Part III

2019 Anti-gravity flying cars

I Robot

2054 Police can override autonomous vehicle software

2084 Drivers replaced with robots

2263 Autonomous Flying Cars

The Fifth Element

2015 Tesla cars will be 90 autonomous

ieeeorg

2035 Fully autonomous cars

2015 Audi to start selling low-speed autonomous cars

2016 Mobileye bolt on hands-free kit on sale

2016 GM offering ldquosuper cruiserdquo on Cadillacs

2017 Googlersquos driverless car available to public

2018 Nissan to start selling driverless cars

2019-20 Tesla to offer ldquofull autopilotrdquo capability

2020 GM Mercedes-Benz Audi Nissan BMW and Renault to release semi-autonomous vehicles

2020 Volvo will sell ldquocrash-freerdquo autonomous car

2024 Jaguar to launch driverless car

2035 Most cars will operate independent from human control

2040 IEEE estimates that up to 75 of all vehicles will be autonomous

Demolition Man

2032 Auto-mode cars

Total Recall

Sources WSJ Wikipedia

6

The oldest and most extensive driverless Personal Rapid Transport (PRT) system has been operating in Morgantown West Virginia since 1975 Heathrow Airport has been using PRT vehicles since 2011 The newest most modern PRT system launched in Suncheon South Korea while Sardinia Italy launched driverless buses earlier this year

Todayrsquos Driverless Vehicles Look Like Props in a 70s SciFi Flick

Governing eltisorg Sources

Image Source transportxtracom Image Source zeggenschapinfo

7

Bolt-On Driverless Systems are Reminiscent of 80s TV Shows

Image Source getcruisecom

An entirely new industry of DIY ldquoautonomous driving kitsrdquo is being born ndash loosely inspired by Knight Riderrsquos KIT ndash to turn manual cars into driverless cars This will make aftermarket upgrades affordable such as the $10000 ldquobolt-onrdquo driverless system called ldquoCruiserdquo Retro and vintage cars turned driverless give new meaning to ldquoBack to the Futurerdquo

8

Auto design is converging with aeronautic design such as the autonomous ldquoAeromobilrdquo Autos are not only becoming more intelligent theyrsquore becoming more modular adaptable and transmutable Next the ldquoauto-mutationrdquo of the autonomous automobile

Image Source aeromobilcom

Design Seems Inspired by Transformer Toys and Video Games

Image Source gdefonru

9

Who amp Whatrsquos Driving Autonomousness

Source Insurance Journal

Image Source Jordan Fashion

10

Loudest Voices Coming from Auto Tech amp Academia

Image Source thevergecom

4013

Co-Founder of Google amp Leader of Google X

MIT Autonomous Expert amp Prof of Mechanical and Ocean Engineering

CEO of General Motors CEO amp Co-Founder of UdacityCo-Founder of PayPal amp

Palantir Investor

Autonomous Car Influencers amp ChampionsCEO of Tesla Inventor amp Investor in Disruptive Tech

Elon MuskSergey Brin

Mary Barra Sebastian Thrun

John Leonard

Peter Thiel

11

Tech Driving Innovation Cars Are More Computer Than Machine

Image Source appinions

12Image Source thevergecom

4013

Beam Telepresence Robots Autonomous Liferaft

Automated Robots Deliver Food to Hospital Patients

Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer

Adjacent Autonomous Driving Devices

Amazon Delivery Drones

HOSPITAL BOTS

DRONESLIFERAFTS

iTRUCKING SUBMARINES

TELEPRESENCE UNMANNED TANKS

Advances Across Industries Are Leapfrogging Driverless Cars

TELEMATICS

DARPArsquos Gladiator

Mobile Weather Data Collection Network

13

Local Governments Are Committing to Driverless Infrastructurehellip

Image Source Center for Internet and Society

ldquoAn amendment condoned by The United Nations Convention on

road traffic will soon allow testing of

autonomous vehicles in the European Union

Mexico Chile and Russiardquo

Autonomous Legislation as of May 2014

Source Insurance Journal

hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States

ldquoMichigan is building a driverless town for

testing autonomous carsrdquo

Source technologyreviewcom

14

Will Your Life Be Different

Image Source recodenet

15

Autonomous Cars Will Give You Back gt 4 Years Of Your Life

Average time equivalent Americans spend

commuting

9 days year 43 years

Average time a person will spend driving in their lifetime

Distractify

Average length of commute to work in the US

The Economist American Census Bureau

51 minutes

Image Source aerovidru

15 days year

Average time equivalent Moms spend driving kids

aroundUK Telegraph

16

You Will Spend More Time Doing the Things You Love Not Driving

Image Source hubspotnet

77

8

10

2121

26

Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office

Texting Talking with Friends Technology both new and current will adapt to social travels

Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo

Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car

Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs

Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes

Reading Imagine a smart car that recommends articles or stories based on the expected travel time

What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom

17

Your Car Will Be The Hub Of Your Personal Smart Grid

The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption

Image Source Sis Solar Ventures

Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the

extended power grid Cars of the future will share store and

produce our energy

Source businessinsidercom

18

You Will Rotate Between Multiple Mobility Machines

Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase

Image Source elektrobike-onlinecom

19

You Will Share Your Car(s)

By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)

Shared driverless cars could meet all of Singaporersquos

driving needs

300k- MIT Research

Image Source wwwgeekinsydneycom

20

You Will Build Your Car From the Ground Up

The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it

Image Source General Motors

GM Autonomy Concept Vehicle Skateboard Chassis

21

You Will Individualize Your Car

Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different

Image Source autopistaes

22

You Will Buy Your Car in Pieces

Image Source mediamagazineru Image Source gizmodocom

Flex Power Base engine can transform into 5 outdoor equipment machines

The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera

23

Your Car Will Be Bundled With Your House

Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home

Image Source mikeandmaaikecom

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 2: Driving Disrupted: Driverless Cars Change Everything

2Image Source Wikipedia

The autonomous vehicle driverless or self-driving car will be one of the greatest technological developments of the next decade (if not all time)

It will profoundly change life on earth

For the past century our car-centric culture has shaped infrastructure and ideals landscape and lifestyle ethics and enterprise We rely on the mobility

that cars provide us more than ever but the carrsquos purpose and meaning changes as the driver fades out

When the car drives itself what we do in our cars and with our cars is

exponentially different When the car is intelligent intuitive and adaptive our relationship to the car alters When the car builds itself

environments and economies are reshaped

This report looks at the players technologies and trends in the autonomous vehicle space and paints a picture of probable futures for citizens

businesses and marketers

Buckle up Bumpy roads ahead

From Automobiles to Auto Mobility

3

Automatic Autopilot

Image Source Airplane

Ships have been using ldquoself-steering gearrdquo since the 1950s while the first ldquoautopilotingrdquo of an airplane occurred in 1914 The ldquoOttopilotrdquo in the movie Airplane is an apropos metaphor epitomizing the joys of sitting back and letting the machine do all the work

Text

flightclubjalopnikcomnobscotuspsorg Sources

4

Driverless Visions in Low Gear

Image Source paleofuturecom

1953 2014

Since the car was invented automakers have gradually introduced automation from automatic shift to adaptive cruise control self-parking to collision-avoidance lane-keeping assistance to brake-assist and traction control The introduction of new driverless technologies will be a gradual one slowly upshifting us into the future

Image Source Rinspeed

5

Science Fiction to Science Fact Autonomous Cars Shaped by Hollywood

Image Source Volvo

REALITYFICTION

2017 Volvo to start selling driverless cars

2025 Daimler GM and Ford expect to release self-driving models

2026-2035 When several sources predict autonomous cars will be standard issue

Blade Runner Minority Report

`2015 Hoverboards

Back to the Future Part III

2019 Anti-gravity flying cars

I Robot

2054 Police can override autonomous vehicle software

2084 Drivers replaced with robots

2263 Autonomous Flying Cars

The Fifth Element

2015 Tesla cars will be 90 autonomous

ieeeorg

2035 Fully autonomous cars

2015 Audi to start selling low-speed autonomous cars

2016 Mobileye bolt on hands-free kit on sale

2016 GM offering ldquosuper cruiserdquo on Cadillacs

2017 Googlersquos driverless car available to public

2018 Nissan to start selling driverless cars

2019-20 Tesla to offer ldquofull autopilotrdquo capability

2020 GM Mercedes-Benz Audi Nissan BMW and Renault to release semi-autonomous vehicles

2020 Volvo will sell ldquocrash-freerdquo autonomous car

2024 Jaguar to launch driverless car

2035 Most cars will operate independent from human control

2040 IEEE estimates that up to 75 of all vehicles will be autonomous

Demolition Man

2032 Auto-mode cars

Total Recall

Sources WSJ Wikipedia

6

The oldest and most extensive driverless Personal Rapid Transport (PRT) system has been operating in Morgantown West Virginia since 1975 Heathrow Airport has been using PRT vehicles since 2011 The newest most modern PRT system launched in Suncheon South Korea while Sardinia Italy launched driverless buses earlier this year

Todayrsquos Driverless Vehicles Look Like Props in a 70s SciFi Flick

Governing eltisorg Sources

Image Source transportxtracom Image Source zeggenschapinfo

7

Bolt-On Driverless Systems are Reminiscent of 80s TV Shows

Image Source getcruisecom

An entirely new industry of DIY ldquoautonomous driving kitsrdquo is being born ndash loosely inspired by Knight Riderrsquos KIT ndash to turn manual cars into driverless cars This will make aftermarket upgrades affordable such as the $10000 ldquobolt-onrdquo driverless system called ldquoCruiserdquo Retro and vintage cars turned driverless give new meaning to ldquoBack to the Futurerdquo

8

Auto design is converging with aeronautic design such as the autonomous ldquoAeromobilrdquo Autos are not only becoming more intelligent theyrsquore becoming more modular adaptable and transmutable Next the ldquoauto-mutationrdquo of the autonomous automobile

Image Source aeromobilcom

Design Seems Inspired by Transformer Toys and Video Games

Image Source gdefonru

9

Who amp Whatrsquos Driving Autonomousness

Source Insurance Journal

Image Source Jordan Fashion

10

Loudest Voices Coming from Auto Tech amp Academia

Image Source thevergecom

4013

Co-Founder of Google amp Leader of Google X

MIT Autonomous Expert amp Prof of Mechanical and Ocean Engineering

CEO of General Motors CEO amp Co-Founder of UdacityCo-Founder of PayPal amp

Palantir Investor

Autonomous Car Influencers amp ChampionsCEO of Tesla Inventor amp Investor in Disruptive Tech

Elon MuskSergey Brin

Mary Barra Sebastian Thrun

John Leonard

Peter Thiel

11

Tech Driving Innovation Cars Are More Computer Than Machine

Image Source appinions

12Image Source thevergecom

4013

Beam Telepresence Robots Autonomous Liferaft

Automated Robots Deliver Food to Hospital Patients

Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer

Adjacent Autonomous Driving Devices

Amazon Delivery Drones

HOSPITAL BOTS

DRONESLIFERAFTS

iTRUCKING SUBMARINES

TELEPRESENCE UNMANNED TANKS

Advances Across Industries Are Leapfrogging Driverless Cars

TELEMATICS

DARPArsquos Gladiator

Mobile Weather Data Collection Network

13

Local Governments Are Committing to Driverless Infrastructurehellip

Image Source Center for Internet and Society

ldquoAn amendment condoned by The United Nations Convention on

road traffic will soon allow testing of

autonomous vehicles in the European Union

Mexico Chile and Russiardquo

Autonomous Legislation as of May 2014

Source Insurance Journal

hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States

ldquoMichigan is building a driverless town for

testing autonomous carsrdquo

Source technologyreviewcom

14

Will Your Life Be Different

Image Source recodenet

15

Autonomous Cars Will Give You Back gt 4 Years Of Your Life

Average time equivalent Americans spend

commuting

9 days year 43 years

Average time a person will spend driving in their lifetime

Distractify

Average length of commute to work in the US

The Economist American Census Bureau

51 minutes

Image Source aerovidru

15 days year

Average time equivalent Moms spend driving kids

aroundUK Telegraph

16

You Will Spend More Time Doing the Things You Love Not Driving

Image Source hubspotnet

77

8

10

2121

26

Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office

Texting Talking with Friends Technology both new and current will adapt to social travels

Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo

Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car

Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs

Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes

Reading Imagine a smart car that recommends articles or stories based on the expected travel time

What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom

17

Your Car Will Be The Hub Of Your Personal Smart Grid

The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption

Image Source Sis Solar Ventures

Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the

extended power grid Cars of the future will share store and

produce our energy

Source businessinsidercom

18

You Will Rotate Between Multiple Mobility Machines

Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase

Image Source elektrobike-onlinecom

19

You Will Share Your Car(s)

By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)

Shared driverless cars could meet all of Singaporersquos

driving needs

300k- MIT Research

Image Source wwwgeekinsydneycom

20

You Will Build Your Car From the Ground Up

The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it

Image Source General Motors

GM Autonomy Concept Vehicle Skateboard Chassis

21

You Will Individualize Your Car

Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different

Image Source autopistaes

22

You Will Buy Your Car in Pieces

Image Source mediamagazineru Image Source gizmodocom

Flex Power Base engine can transform into 5 outdoor equipment machines

The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera

23

Your Car Will Be Bundled With Your House

Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home

Image Source mikeandmaaikecom

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 3: Driving Disrupted: Driverless Cars Change Everything

3

Automatic Autopilot

Image Source Airplane

Ships have been using ldquoself-steering gearrdquo since the 1950s while the first ldquoautopilotingrdquo of an airplane occurred in 1914 The ldquoOttopilotrdquo in the movie Airplane is an apropos metaphor epitomizing the joys of sitting back and letting the machine do all the work

Text

flightclubjalopnikcomnobscotuspsorg Sources

4

Driverless Visions in Low Gear

Image Source paleofuturecom

1953 2014

Since the car was invented automakers have gradually introduced automation from automatic shift to adaptive cruise control self-parking to collision-avoidance lane-keeping assistance to brake-assist and traction control The introduction of new driverless technologies will be a gradual one slowly upshifting us into the future

Image Source Rinspeed

5

Science Fiction to Science Fact Autonomous Cars Shaped by Hollywood

Image Source Volvo

REALITYFICTION

2017 Volvo to start selling driverless cars

2025 Daimler GM and Ford expect to release self-driving models

2026-2035 When several sources predict autonomous cars will be standard issue

Blade Runner Minority Report

`2015 Hoverboards

Back to the Future Part III

2019 Anti-gravity flying cars

I Robot

2054 Police can override autonomous vehicle software

2084 Drivers replaced with robots

2263 Autonomous Flying Cars

The Fifth Element

2015 Tesla cars will be 90 autonomous

ieeeorg

2035 Fully autonomous cars

2015 Audi to start selling low-speed autonomous cars

2016 Mobileye bolt on hands-free kit on sale

2016 GM offering ldquosuper cruiserdquo on Cadillacs

2017 Googlersquos driverless car available to public

2018 Nissan to start selling driverless cars

2019-20 Tesla to offer ldquofull autopilotrdquo capability

2020 GM Mercedes-Benz Audi Nissan BMW and Renault to release semi-autonomous vehicles

2020 Volvo will sell ldquocrash-freerdquo autonomous car

2024 Jaguar to launch driverless car

2035 Most cars will operate independent from human control

2040 IEEE estimates that up to 75 of all vehicles will be autonomous

Demolition Man

2032 Auto-mode cars

Total Recall

Sources WSJ Wikipedia

6

The oldest and most extensive driverless Personal Rapid Transport (PRT) system has been operating in Morgantown West Virginia since 1975 Heathrow Airport has been using PRT vehicles since 2011 The newest most modern PRT system launched in Suncheon South Korea while Sardinia Italy launched driverless buses earlier this year

Todayrsquos Driverless Vehicles Look Like Props in a 70s SciFi Flick

Governing eltisorg Sources

Image Source transportxtracom Image Source zeggenschapinfo

7

Bolt-On Driverless Systems are Reminiscent of 80s TV Shows

Image Source getcruisecom

An entirely new industry of DIY ldquoautonomous driving kitsrdquo is being born ndash loosely inspired by Knight Riderrsquos KIT ndash to turn manual cars into driverless cars This will make aftermarket upgrades affordable such as the $10000 ldquobolt-onrdquo driverless system called ldquoCruiserdquo Retro and vintage cars turned driverless give new meaning to ldquoBack to the Futurerdquo

8

Auto design is converging with aeronautic design such as the autonomous ldquoAeromobilrdquo Autos are not only becoming more intelligent theyrsquore becoming more modular adaptable and transmutable Next the ldquoauto-mutationrdquo of the autonomous automobile

Image Source aeromobilcom

Design Seems Inspired by Transformer Toys and Video Games

Image Source gdefonru

9

Who amp Whatrsquos Driving Autonomousness

Source Insurance Journal

Image Source Jordan Fashion

10

Loudest Voices Coming from Auto Tech amp Academia

Image Source thevergecom

4013

Co-Founder of Google amp Leader of Google X

MIT Autonomous Expert amp Prof of Mechanical and Ocean Engineering

CEO of General Motors CEO amp Co-Founder of UdacityCo-Founder of PayPal amp

Palantir Investor

Autonomous Car Influencers amp ChampionsCEO of Tesla Inventor amp Investor in Disruptive Tech

Elon MuskSergey Brin

Mary Barra Sebastian Thrun

John Leonard

Peter Thiel

11

Tech Driving Innovation Cars Are More Computer Than Machine

Image Source appinions

12Image Source thevergecom

4013

Beam Telepresence Robots Autonomous Liferaft

Automated Robots Deliver Food to Hospital Patients

Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer

Adjacent Autonomous Driving Devices

Amazon Delivery Drones

HOSPITAL BOTS

DRONESLIFERAFTS

iTRUCKING SUBMARINES

TELEPRESENCE UNMANNED TANKS

Advances Across Industries Are Leapfrogging Driverless Cars

TELEMATICS

DARPArsquos Gladiator

Mobile Weather Data Collection Network

13

Local Governments Are Committing to Driverless Infrastructurehellip

Image Source Center for Internet and Society

ldquoAn amendment condoned by The United Nations Convention on

road traffic will soon allow testing of

autonomous vehicles in the European Union

Mexico Chile and Russiardquo

Autonomous Legislation as of May 2014

Source Insurance Journal

hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States

ldquoMichigan is building a driverless town for

testing autonomous carsrdquo

Source technologyreviewcom

14

Will Your Life Be Different

Image Source recodenet

15

Autonomous Cars Will Give You Back gt 4 Years Of Your Life

Average time equivalent Americans spend

commuting

9 days year 43 years

Average time a person will spend driving in their lifetime

Distractify

Average length of commute to work in the US

The Economist American Census Bureau

51 minutes

Image Source aerovidru

15 days year

Average time equivalent Moms spend driving kids

aroundUK Telegraph

16

You Will Spend More Time Doing the Things You Love Not Driving

Image Source hubspotnet

77

8

10

2121

26

Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office

Texting Talking with Friends Technology both new and current will adapt to social travels

Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo

Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car

Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs

Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes

Reading Imagine a smart car that recommends articles or stories based on the expected travel time

What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom

17

Your Car Will Be The Hub Of Your Personal Smart Grid

The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption

Image Source Sis Solar Ventures

Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the

extended power grid Cars of the future will share store and

produce our energy

Source businessinsidercom

18

You Will Rotate Between Multiple Mobility Machines

Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase

Image Source elektrobike-onlinecom

19

You Will Share Your Car(s)

By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)

Shared driverless cars could meet all of Singaporersquos

driving needs

300k- MIT Research

Image Source wwwgeekinsydneycom

20

You Will Build Your Car From the Ground Up

The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it

Image Source General Motors

GM Autonomy Concept Vehicle Skateboard Chassis

21

You Will Individualize Your Car

Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different

Image Source autopistaes

22

You Will Buy Your Car in Pieces

Image Source mediamagazineru Image Source gizmodocom

Flex Power Base engine can transform into 5 outdoor equipment machines

The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera

23

Your Car Will Be Bundled With Your House

Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home

Image Source mikeandmaaikecom

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 4: Driving Disrupted: Driverless Cars Change Everything

4

Driverless Visions in Low Gear

Image Source paleofuturecom

1953 2014

Since the car was invented automakers have gradually introduced automation from automatic shift to adaptive cruise control self-parking to collision-avoidance lane-keeping assistance to brake-assist and traction control The introduction of new driverless technologies will be a gradual one slowly upshifting us into the future

Image Source Rinspeed

5

Science Fiction to Science Fact Autonomous Cars Shaped by Hollywood

Image Source Volvo

REALITYFICTION

2017 Volvo to start selling driverless cars

2025 Daimler GM and Ford expect to release self-driving models

2026-2035 When several sources predict autonomous cars will be standard issue

Blade Runner Minority Report

`2015 Hoverboards

Back to the Future Part III

2019 Anti-gravity flying cars

I Robot

2054 Police can override autonomous vehicle software

2084 Drivers replaced with robots

2263 Autonomous Flying Cars

The Fifth Element

2015 Tesla cars will be 90 autonomous

ieeeorg

2035 Fully autonomous cars

2015 Audi to start selling low-speed autonomous cars

2016 Mobileye bolt on hands-free kit on sale

2016 GM offering ldquosuper cruiserdquo on Cadillacs

2017 Googlersquos driverless car available to public

2018 Nissan to start selling driverless cars

2019-20 Tesla to offer ldquofull autopilotrdquo capability

2020 GM Mercedes-Benz Audi Nissan BMW and Renault to release semi-autonomous vehicles

2020 Volvo will sell ldquocrash-freerdquo autonomous car

2024 Jaguar to launch driverless car

2035 Most cars will operate independent from human control

2040 IEEE estimates that up to 75 of all vehicles will be autonomous

Demolition Man

2032 Auto-mode cars

Total Recall

Sources WSJ Wikipedia

6

The oldest and most extensive driverless Personal Rapid Transport (PRT) system has been operating in Morgantown West Virginia since 1975 Heathrow Airport has been using PRT vehicles since 2011 The newest most modern PRT system launched in Suncheon South Korea while Sardinia Italy launched driverless buses earlier this year

Todayrsquos Driverless Vehicles Look Like Props in a 70s SciFi Flick

Governing eltisorg Sources

Image Source transportxtracom Image Source zeggenschapinfo

7

Bolt-On Driverless Systems are Reminiscent of 80s TV Shows

Image Source getcruisecom

An entirely new industry of DIY ldquoautonomous driving kitsrdquo is being born ndash loosely inspired by Knight Riderrsquos KIT ndash to turn manual cars into driverless cars This will make aftermarket upgrades affordable such as the $10000 ldquobolt-onrdquo driverless system called ldquoCruiserdquo Retro and vintage cars turned driverless give new meaning to ldquoBack to the Futurerdquo

8

Auto design is converging with aeronautic design such as the autonomous ldquoAeromobilrdquo Autos are not only becoming more intelligent theyrsquore becoming more modular adaptable and transmutable Next the ldquoauto-mutationrdquo of the autonomous automobile

Image Source aeromobilcom

Design Seems Inspired by Transformer Toys and Video Games

Image Source gdefonru

9

Who amp Whatrsquos Driving Autonomousness

Source Insurance Journal

Image Source Jordan Fashion

10

Loudest Voices Coming from Auto Tech amp Academia

Image Source thevergecom

4013

Co-Founder of Google amp Leader of Google X

MIT Autonomous Expert amp Prof of Mechanical and Ocean Engineering

CEO of General Motors CEO amp Co-Founder of UdacityCo-Founder of PayPal amp

Palantir Investor

Autonomous Car Influencers amp ChampionsCEO of Tesla Inventor amp Investor in Disruptive Tech

Elon MuskSergey Brin

Mary Barra Sebastian Thrun

John Leonard

Peter Thiel

11

Tech Driving Innovation Cars Are More Computer Than Machine

Image Source appinions

12Image Source thevergecom

4013

Beam Telepresence Robots Autonomous Liferaft

Automated Robots Deliver Food to Hospital Patients

Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer

Adjacent Autonomous Driving Devices

Amazon Delivery Drones

HOSPITAL BOTS

DRONESLIFERAFTS

iTRUCKING SUBMARINES

TELEPRESENCE UNMANNED TANKS

Advances Across Industries Are Leapfrogging Driverless Cars

TELEMATICS

DARPArsquos Gladiator

Mobile Weather Data Collection Network

13

Local Governments Are Committing to Driverless Infrastructurehellip

Image Source Center for Internet and Society

ldquoAn amendment condoned by The United Nations Convention on

road traffic will soon allow testing of

autonomous vehicles in the European Union

Mexico Chile and Russiardquo

Autonomous Legislation as of May 2014

Source Insurance Journal

hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States

ldquoMichigan is building a driverless town for

testing autonomous carsrdquo

Source technologyreviewcom

14

Will Your Life Be Different

Image Source recodenet

15

Autonomous Cars Will Give You Back gt 4 Years Of Your Life

Average time equivalent Americans spend

commuting

9 days year 43 years

Average time a person will spend driving in their lifetime

Distractify

Average length of commute to work in the US

The Economist American Census Bureau

51 minutes

Image Source aerovidru

15 days year

Average time equivalent Moms spend driving kids

aroundUK Telegraph

16

You Will Spend More Time Doing the Things You Love Not Driving

Image Source hubspotnet

77

8

10

2121

26

Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office

Texting Talking with Friends Technology both new and current will adapt to social travels

Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo

Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car

Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs

Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes

Reading Imagine a smart car that recommends articles or stories based on the expected travel time

What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom

17

Your Car Will Be The Hub Of Your Personal Smart Grid

The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption

Image Source Sis Solar Ventures

Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the

extended power grid Cars of the future will share store and

produce our energy

Source businessinsidercom

18

You Will Rotate Between Multiple Mobility Machines

Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase

Image Source elektrobike-onlinecom

19

You Will Share Your Car(s)

By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)

Shared driverless cars could meet all of Singaporersquos

driving needs

300k- MIT Research

Image Source wwwgeekinsydneycom

20

You Will Build Your Car From the Ground Up

The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it

Image Source General Motors

GM Autonomy Concept Vehicle Skateboard Chassis

21

You Will Individualize Your Car

Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different

Image Source autopistaes

22

You Will Buy Your Car in Pieces

Image Source mediamagazineru Image Source gizmodocom

Flex Power Base engine can transform into 5 outdoor equipment machines

The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera

23

Your Car Will Be Bundled With Your House

Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home

Image Source mikeandmaaikecom

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 5: Driving Disrupted: Driverless Cars Change Everything

5

Science Fiction to Science Fact Autonomous Cars Shaped by Hollywood

Image Source Volvo

REALITYFICTION

2017 Volvo to start selling driverless cars

2025 Daimler GM and Ford expect to release self-driving models

2026-2035 When several sources predict autonomous cars will be standard issue

Blade Runner Minority Report

`2015 Hoverboards

Back to the Future Part III

2019 Anti-gravity flying cars

I Robot

2054 Police can override autonomous vehicle software

2084 Drivers replaced with robots

2263 Autonomous Flying Cars

The Fifth Element

2015 Tesla cars will be 90 autonomous

ieeeorg

2035 Fully autonomous cars

2015 Audi to start selling low-speed autonomous cars

2016 Mobileye bolt on hands-free kit on sale

2016 GM offering ldquosuper cruiserdquo on Cadillacs

2017 Googlersquos driverless car available to public

2018 Nissan to start selling driverless cars

2019-20 Tesla to offer ldquofull autopilotrdquo capability

2020 GM Mercedes-Benz Audi Nissan BMW and Renault to release semi-autonomous vehicles

2020 Volvo will sell ldquocrash-freerdquo autonomous car

2024 Jaguar to launch driverless car

2035 Most cars will operate independent from human control

2040 IEEE estimates that up to 75 of all vehicles will be autonomous

Demolition Man

2032 Auto-mode cars

Total Recall

Sources WSJ Wikipedia

6

The oldest and most extensive driverless Personal Rapid Transport (PRT) system has been operating in Morgantown West Virginia since 1975 Heathrow Airport has been using PRT vehicles since 2011 The newest most modern PRT system launched in Suncheon South Korea while Sardinia Italy launched driverless buses earlier this year

Todayrsquos Driverless Vehicles Look Like Props in a 70s SciFi Flick

Governing eltisorg Sources

Image Source transportxtracom Image Source zeggenschapinfo

7

Bolt-On Driverless Systems are Reminiscent of 80s TV Shows

Image Source getcruisecom

An entirely new industry of DIY ldquoautonomous driving kitsrdquo is being born ndash loosely inspired by Knight Riderrsquos KIT ndash to turn manual cars into driverless cars This will make aftermarket upgrades affordable such as the $10000 ldquobolt-onrdquo driverless system called ldquoCruiserdquo Retro and vintage cars turned driverless give new meaning to ldquoBack to the Futurerdquo

8

Auto design is converging with aeronautic design such as the autonomous ldquoAeromobilrdquo Autos are not only becoming more intelligent theyrsquore becoming more modular adaptable and transmutable Next the ldquoauto-mutationrdquo of the autonomous automobile

Image Source aeromobilcom

Design Seems Inspired by Transformer Toys and Video Games

Image Source gdefonru

9

Who amp Whatrsquos Driving Autonomousness

Source Insurance Journal

Image Source Jordan Fashion

10

Loudest Voices Coming from Auto Tech amp Academia

Image Source thevergecom

4013

Co-Founder of Google amp Leader of Google X

MIT Autonomous Expert amp Prof of Mechanical and Ocean Engineering

CEO of General Motors CEO amp Co-Founder of UdacityCo-Founder of PayPal amp

Palantir Investor

Autonomous Car Influencers amp ChampionsCEO of Tesla Inventor amp Investor in Disruptive Tech

Elon MuskSergey Brin

Mary Barra Sebastian Thrun

John Leonard

Peter Thiel

11

Tech Driving Innovation Cars Are More Computer Than Machine

Image Source appinions

12Image Source thevergecom

4013

Beam Telepresence Robots Autonomous Liferaft

Automated Robots Deliver Food to Hospital Patients

Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer

Adjacent Autonomous Driving Devices

Amazon Delivery Drones

HOSPITAL BOTS

DRONESLIFERAFTS

iTRUCKING SUBMARINES

TELEPRESENCE UNMANNED TANKS

Advances Across Industries Are Leapfrogging Driverless Cars

TELEMATICS

DARPArsquos Gladiator

Mobile Weather Data Collection Network

13

Local Governments Are Committing to Driverless Infrastructurehellip

Image Source Center for Internet and Society

ldquoAn amendment condoned by The United Nations Convention on

road traffic will soon allow testing of

autonomous vehicles in the European Union

Mexico Chile and Russiardquo

Autonomous Legislation as of May 2014

Source Insurance Journal

hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States

ldquoMichigan is building a driverless town for

testing autonomous carsrdquo

Source technologyreviewcom

14

Will Your Life Be Different

Image Source recodenet

15

Autonomous Cars Will Give You Back gt 4 Years Of Your Life

Average time equivalent Americans spend

commuting

9 days year 43 years

Average time a person will spend driving in their lifetime

Distractify

Average length of commute to work in the US

The Economist American Census Bureau

51 minutes

Image Source aerovidru

15 days year

Average time equivalent Moms spend driving kids

aroundUK Telegraph

16

You Will Spend More Time Doing the Things You Love Not Driving

Image Source hubspotnet

77

8

10

2121

26

Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office

Texting Talking with Friends Technology both new and current will adapt to social travels

Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo

Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car

Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs

Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes

Reading Imagine a smart car that recommends articles or stories based on the expected travel time

What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom

17

Your Car Will Be The Hub Of Your Personal Smart Grid

The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption

Image Source Sis Solar Ventures

Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the

extended power grid Cars of the future will share store and

produce our energy

Source businessinsidercom

18

You Will Rotate Between Multiple Mobility Machines

Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase

Image Source elektrobike-onlinecom

19

You Will Share Your Car(s)

By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)

Shared driverless cars could meet all of Singaporersquos

driving needs

300k- MIT Research

Image Source wwwgeekinsydneycom

20

You Will Build Your Car From the Ground Up

The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it

Image Source General Motors

GM Autonomy Concept Vehicle Skateboard Chassis

21

You Will Individualize Your Car

Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different

Image Source autopistaes

22

You Will Buy Your Car in Pieces

Image Source mediamagazineru Image Source gizmodocom

Flex Power Base engine can transform into 5 outdoor equipment machines

The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera

23

Your Car Will Be Bundled With Your House

Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home

Image Source mikeandmaaikecom

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 6: Driving Disrupted: Driverless Cars Change Everything

6

The oldest and most extensive driverless Personal Rapid Transport (PRT) system has been operating in Morgantown West Virginia since 1975 Heathrow Airport has been using PRT vehicles since 2011 The newest most modern PRT system launched in Suncheon South Korea while Sardinia Italy launched driverless buses earlier this year

Todayrsquos Driverless Vehicles Look Like Props in a 70s SciFi Flick

Governing eltisorg Sources

Image Source transportxtracom Image Source zeggenschapinfo

7

Bolt-On Driverless Systems are Reminiscent of 80s TV Shows

Image Source getcruisecom

An entirely new industry of DIY ldquoautonomous driving kitsrdquo is being born ndash loosely inspired by Knight Riderrsquos KIT ndash to turn manual cars into driverless cars This will make aftermarket upgrades affordable such as the $10000 ldquobolt-onrdquo driverless system called ldquoCruiserdquo Retro and vintage cars turned driverless give new meaning to ldquoBack to the Futurerdquo

8

Auto design is converging with aeronautic design such as the autonomous ldquoAeromobilrdquo Autos are not only becoming more intelligent theyrsquore becoming more modular adaptable and transmutable Next the ldquoauto-mutationrdquo of the autonomous automobile

Image Source aeromobilcom

Design Seems Inspired by Transformer Toys and Video Games

Image Source gdefonru

9

Who amp Whatrsquos Driving Autonomousness

Source Insurance Journal

Image Source Jordan Fashion

10

Loudest Voices Coming from Auto Tech amp Academia

Image Source thevergecom

4013

Co-Founder of Google amp Leader of Google X

MIT Autonomous Expert amp Prof of Mechanical and Ocean Engineering

CEO of General Motors CEO amp Co-Founder of UdacityCo-Founder of PayPal amp

Palantir Investor

Autonomous Car Influencers amp ChampionsCEO of Tesla Inventor amp Investor in Disruptive Tech

Elon MuskSergey Brin

Mary Barra Sebastian Thrun

John Leonard

Peter Thiel

11

Tech Driving Innovation Cars Are More Computer Than Machine

Image Source appinions

12Image Source thevergecom

4013

Beam Telepresence Robots Autonomous Liferaft

Automated Robots Deliver Food to Hospital Patients

Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer

Adjacent Autonomous Driving Devices

Amazon Delivery Drones

HOSPITAL BOTS

DRONESLIFERAFTS

iTRUCKING SUBMARINES

TELEPRESENCE UNMANNED TANKS

Advances Across Industries Are Leapfrogging Driverless Cars

TELEMATICS

DARPArsquos Gladiator

Mobile Weather Data Collection Network

13

Local Governments Are Committing to Driverless Infrastructurehellip

Image Source Center for Internet and Society

ldquoAn amendment condoned by The United Nations Convention on

road traffic will soon allow testing of

autonomous vehicles in the European Union

Mexico Chile and Russiardquo

Autonomous Legislation as of May 2014

Source Insurance Journal

hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States

ldquoMichigan is building a driverless town for

testing autonomous carsrdquo

Source technologyreviewcom

14

Will Your Life Be Different

Image Source recodenet

15

Autonomous Cars Will Give You Back gt 4 Years Of Your Life

Average time equivalent Americans spend

commuting

9 days year 43 years

Average time a person will spend driving in their lifetime

Distractify

Average length of commute to work in the US

The Economist American Census Bureau

51 minutes

Image Source aerovidru

15 days year

Average time equivalent Moms spend driving kids

aroundUK Telegraph

16

You Will Spend More Time Doing the Things You Love Not Driving

Image Source hubspotnet

77

8

10

2121

26

Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office

Texting Talking with Friends Technology both new and current will adapt to social travels

Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo

Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car

Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs

Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes

Reading Imagine a smart car that recommends articles or stories based on the expected travel time

What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom

17

Your Car Will Be The Hub Of Your Personal Smart Grid

The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption

Image Source Sis Solar Ventures

Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the

extended power grid Cars of the future will share store and

produce our energy

Source businessinsidercom

18

You Will Rotate Between Multiple Mobility Machines

Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase

Image Source elektrobike-onlinecom

19

You Will Share Your Car(s)

By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)

Shared driverless cars could meet all of Singaporersquos

driving needs

300k- MIT Research

Image Source wwwgeekinsydneycom

20

You Will Build Your Car From the Ground Up

The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it

Image Source General Motors

GM Autonomy Concept Vehicle Skateboard Chassis

21

You Will Individualize Your Car

Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different

Image Source autopistaes

22

You Will Buy Your Car in Pieces

Image Source mediamagazineru Image Source gizmodocom

Flex Power Base engine can transform into 5 outdoor equipment machines

The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera

23

Your Car Will Be Bundled With Your House

Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home

Image Source mikeandmaaikecom

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 7: Driving Disrupted: Driverless Cars Change Everything

7

Bolt-On Driverless Systems are Reminiscent of 80s TV Shows

Image Source getcruisecom

An entirely new industry of DIY ldquoautonomous driving kitsrdquo is being born ndash loosely inspired by Knight Riderrsquos KIT ndash to turn manual cars into driverless cars This will make aftermarket upgrades affordable such as the $10000 ldquobolt-onrdquo driverless system called ldquoCruiserdquo Retro and vintage cars turned driverless give new meaning to ldquoBack to the Futurerdquo

8

Auto design is converging with aeronautic design such as the autonomous ldquoAeromobilrdquo Autos are not only becoming more intelligent theyrsquore becoming more modular adaptable and transmutable Next the ldquoauto-mutationrdquo of the autonomous automobile

Image Source aeromobilcom

Design Seems Inspired by Transformer Toys and Video Games

Image Source gdefonru

9

Who amp Whatrsquos Driving Autonomousness

Source Insurance Journal

Image Source Jordan Fashion

10

Loudest Voices Coming from Auto Tech amp Academia

Image Source thevergecom

4013

Co-Founder of Google amp Leader of Google X

MIT Autonomous Expert amp Prof of Mechanical and Ocean Engineering

CEO of General Motors CEO amp Co-Founder of UdacityCo-Founder of PayPal amp

Palantir Investor

Autonomous Car Influencers amp ChampionsCEO of Tesla Inventor amp Investor in Disruptive Tech

Elon MuskSergey Brin

Mary Barra Sebastian Thrun

John Leonard

Peter Thiel

11

Tech Driving Innovation Cars Are More Computer Than Machine

Image Source appinions

12Image Source thevergecom

4013

Beam Telepresence Robots Autonomous Liferaft

Automated Robots Deliver Food to Hospital Patients

Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer

Adjacent Autonomous Driving Devices

Amazon Delivery Drones

HOSPITAL BOTS

DRONESLIFERAFTS

iTRUCKING SUBMARINES

TELEPRESENCE UNMANNED TANKS

Advances Across Industries Are Leapfrogging Driverless Cars

TELEMATICS

DARPArsquos Gladiator

Mobile Weather Data Collection Network

13

Local Governments Are Committing to Driverless Infrastructurehellip

Image Source Center for Internet and Society

ldquoAn amendment condoned by The United Nations Convention on

road traffic will soon allow testing of

autonomous vehicles in the European Union

Mexico Chile and Russiardquo

Autonomous Legislation as of May 2014

Source Insurance Journal

hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States

ldquoMichigan is building a driverless town for

testing autonomous carsrdquo

Source technologyreviewcom

14

Will Your Life Be Different

Image Source recodenet

15

Autonomous Cars Will Give You Back gt 4 Years Of Your Life

Average time equivalent Americans spend

commuting

9 days year 43 years

Average time a person will spend driving in their lifetime

Distractify

Average length of commute to work in the US

The Economist American Census Bureau

51 minutes

Image Source aerovidru

15 days year

Average time equivalent Moms spend driving kids

aroundUK Telegraph

16

You Will Spend More Time Doing the Things You Love Not Driving

Image Source hubspotnet

77

8

10

2121

26

Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office

Texting Talking with Friends Technology both new and current will adapt to social travels

Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo

Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car

Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs

Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes

Reading Imagine a smart car that recommends articles or stories based on the expected travel time

What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom

17

Your Car Will Be The Hub Of Your Personal Smart Grid

The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption

Image Source Sis Solar Ventures

Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the

extended power grid Cars of the future will share store and

produce our energy

Source businessinsidercom

18

You Will Rotate Between Multiple Mobility Machines

Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase

Image Source elektrobike-onlinecom

19

You Will Share Your Car(s)

By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)

Shared driverless cars could meet all of Singaporersquos

driving needs

300k- MIT Research

Image Source wwwgeekinsydneycom

20

You Will Build Your Car From the Ground Up

The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it

Image Source General Motors

GM Autonomy Concept Vehicle Skateboard Chassis

21

You Will Individualize Your Car

Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different

Image Source autopistaes

22

You Will Buy Your Car in Pieces

Image Source mediamagazineru Image Source gizmodocom

Flex Power Base engine can transform into 5 outdoor equipment machines

The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera

23

Your Car Will Be Bundled With Your House

Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home

Image Source mikeandmaaikecom

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 8: Driving Disrupted: Driverless Cars Change Everything

8

Auto design is converging with aeronautic design such as the autonomous ldquoAeromobilrdquo Autos are not only becoming more intelligent theyrsquore becoming more modular adaptable and transmutable Next the ldquoauto-mutationrdquo of the autonomous automobile

Image Source aeromobilcom

Design Seems Inspired by Transformer Toys and Video Games

Image Source gdefonru

9

Who amp Whatrsquos Driving Autonomousness

Source Insurance Journal

Image Source Jordan Fashion

10

Loudest Voices Coming from Auto Tech amp Academia

Image Source thevergecom

4013

Co-Founder of Google amp Leader of Google X

MIT Autonomous Expert amp Prof of Mechanical and Ocean Engineering

CEO of General Motors CEO amp Co-Founder of UdacityCo-Founder of PayPal amp

Palantir Investor

Autonomous Car Influencers amp ChampionsCEO of Tesla Inventor amp Investor in Disruptive Tech

Elon MuskSergey Brin

Mary Barra Sebastian Thrun

John Leonard

Peter Thiel

11

Tech Driving Innovation Cars Are More Computer Than Machine

Image Source appinions

12Image Source thevergecom

4013

Beam Telepresence Robots Autonomous Liferaft

Automated Robots Deliver Food to Hospital Patients

Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer

Adjacent Autonomous Driving Devices

Amazon Delivery Drones

HOSPITAL BOTS

DRONESLIFERAFTS

iTRUCKING SUBMARINES

TELEPRESENCE UNMANNED TANKS

Advances Across Industries Are Leapfrogging Driverless Cars

TELEMATICS

DARPArsquos Gladiator

Mobile Weather Data Collection Network

13

Local Governments Are Committing to Driverless Infrastructurehellip

Image Source Center for Internet and Society

ldquoAn amendment condoned by The United Nations Convention on

road traffic will soon allow testing of

autonomous vehicles in the European Union

Mexico Chile and Russiardquo

Autonomous Legislation as of May 2014

Source Insurance Journal

hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States

ldquoMichigan is building a driverless town for

testing autonomous carsrdquo

Source technologyreviewcom

14

Will Your Life Be Different

Image Source recodenet

15

Autonomous Cars Will Give You Back gt 4 Years Of Your Life

Average time equivalent Americans spend

commuting

9 days year 43 years

Average time a person will spend driving in their lifetime

Distractify

Average length of commute to work in the US

The Economist American Census Bureau

51 minutes

Image Source aerovidru

15 days year

Average time equivalent Moms spend driving kids

aroundUK Telegraph

16

You Will Spend More Time Doing the Things You Love Not Driving

Image Source hubspotnet

77

8

10

2121

26

Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office

Texting Talking with Friends Technology both new and current will adapt to social travels

Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo

Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car

Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs

Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes

Reading Imagine a smart car that recommends articles or stories based on the expected travel time

What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom

17

Your Car Will Be The Hub Of Your Personal Smart Grid

The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption

Image Source Sis Solar Ventures

Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the

extended power grid Cars of the future will share store and

produce our energy

Source businessinsidercom

18

You Will Rotate Between Multiple Mobility Machines

Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase

Image Source elektrobike-onlinecom

19

You Will Share Your Car(s)

By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)

Shared driverless cars could meet all of Singaporersquos

driving needs

300k- MIT Research

Image Source wwwgeekinsydneycom

20

You Will Build Your Car From the Ground Up

The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it

Image Source General Motors

GM Autonomy Concept Vehicle Skateboard Chassis

21

You Will Individualize Your Car

Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different

Image Source autopistaes

22

You Will Buy Your Car in Pieces

Image Source mediamagazineru Image Source gizmodocom

Flex Power Base engine can transform into 5 outdoor equipment machines

The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera

23

Your Car Will Be Bundled With Your House

Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home

Image Source mikeandmaaikecom

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 9: Driving Disrupted: Driverless Cars Change Everything

9

Who amp Whatrsquos Driving Autonomousness

Source Insurance Journal

Image Source Jordan Fashion

10

Loudest Voices Coming from Auto Tech amp Academia

Image Source thevergecom

4013

Co-Founder of Google amp Leader of Google X

MIT Autonomous Expert amp Prof of Mechanical and Ocean Engineering

CEO of General Motors CEO amp Co-Founder of UdacityCo-Founder of PayPal amp

Palantir Investor

Autonomous Car Influencers amp ChampionsCEO of Tesla Inventor amp Investor in Disruptive Tech

Elon MuskSergey Brin

Mary Barra Sebastian Thrun

John Leonard

Peter Thiel

11

Tech Driving Innovation Cars Are More Computer Than Machine

Image Source appinions

12Image Source thevergecom

4013

Beam Telepresence Robots Autonomous Liferaft

Automated Robots Deliver Food to Hospital Patients

Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer

Adjacent Autonomous Driving Devices

Amazon Delivery Drones

HOSPITAL BOTS

DRONESLIFERAFTS

iTRUCKING SUBMARINES

TELEPRESENCE UNMANNED TANKS

Advances Across Industries Are Leapfrogging Driverless Cars

TELEMATICS

DARPArsquos Gladiator

Mobile Weather Data Collection Network

13

Local Governments Are Committing to Driverless Infrastructurehellip

Image Source Center for Internet and Society

ldquoAn amendment condoned by The United Nations Convention on

road traffic will soon allow testing of

autonomous vehicles in the European Union

Mexico Chile and Russiardquo

Autonomous Legislation as of May 2014

Source Insurance Journal

hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States

ldquoMichigan is building a driverless town for

testing autonomous carsrdquo

Source technologyreviewcom

14

Will Your Life Be Different

Image Source recodenet

15

Autonomous Cars Will Give You Back gt 4 Years Of Your Life

Average time equivalent Americans spend

commuting

9 days year 43 years

Average time a person will spend driving in their lifetime

Distractify

Average length of commute to work in the US

The Economist American Census Bureau

51 minutes

Image Source aerovidru

15 days year

Average time equivalent Moms spend driving kids

aroundUK Telegraph

16

You Will Spend More Time Doing the Things You Love Not Driving

Image Source hubspotnet

77

8

10

2121

26

Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office

Texting Talking with Friends Technology both new and current will adapt to social travels

Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo

Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car

Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs

Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes

Reading Imagine a smart car that recommends articles or stories based on the expected travel time

What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom

17

Your Car Will Be The Hub Of Your Personal Smart Grid

The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption

Image Source Sis Solar Ventures

Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the

extended power grid Cars of the future will share store and

produce our energy

Source businessinsidercom

18

You Will Rotate Between Multiple Mobility Machines

Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase

Image Source elektrobike-onlinecom

19

You Will Share Your Car(s)

By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)

Shared driverless cars could meet all of Singaporersquos

driving needs

300k- MIT Research

Image Source wwwgeekinsydneycom

20

You Will Build Your Car From the Ground Up

The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it

Image Source General Motors

GM Autonomy Concept Vehicle Skateboard Chassis

21

You Will Individualize Your Car

Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different

Image Source autopistaes

22

You Will Buy Your Car in Pieces

Image Source mediamagazineru Image Source gizmodocom

Flex Power Base engine can transform into 5 outdoor equipment machines

The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera

23

Your Car Will Be Bundled With Your House

Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home

Image Source mikeandmaaikecom

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 10: Driving Disrupted: Driverless Cars Change Everything

10

Loudest Voices Coming from Auto Tech amp Academia

Image Source thevergecom

4013

Co-Founder of Google amp Leader of Google X

MIT Autonomous Expert amp Prof of Mechanical and Ocean Engineering

CEO of General Motors CEO amp Co-Founder of UdacityCo-Founder of PayPal amp

Palantir Investor

Autonomous Car Influencers amp ChampionsCEO of Tesla Inventor amp Investor in Disruptive Tech

Elon MuskSergey Brin

Mary Barra Sebastian Thrun

John Leonard

Peter Thiel

11

Tech Driving Innovation Cars Are More Computer Than Machine

Image Source appinions

12Image Source thevergecom

4013

Beam Telepresence Robots Autonomous Liferaft

Automated Robots Deliver Food to Hospital Patients

Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer

Adjacent Autonomous Driving Devices

Amazon Delivery Drones

HOSPITAL BOTS

DRONESLIFERAFTS

iTRUCKING SUBMARINES

TELEPRESENCE UNMANNED TANKS

Advances Across Industries Are Leapfrogging Driverless Cars

TELEMATICS

DARPArsquos Gladiator

Mobile Weather Data Collection Network

13

Local Governments Are Committing to Driverless Infrastructurehellip

Image Source Center for Internet and Society

ldquoAn amendment condoned by The United Nations Convention on

road traffic will soon allow testing of

autonomous vehicles in the European Union

Mexico Chile and Russiardquo

Autonomous Legislation as of May 2014

Source Insurance Journal

hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States

ldquoMichigan is building a driverless town for

testing autonomous carsrdquo

Source technologyreviewcom

14

Will Your Life Be Different

Image Source recodenet

15

Autonomous Cars Will Give You Back gt 4 Years Of Your Life

Average time equivalent Americans spend

commuting

9 days year 43 years

Average time a person will spend driving in their lifetime

Distractify

Average length of commute to work in the US

The Economist American Census Bureau

51 minutes

Image Source aerovidru

15 days year

Average time equivalent Moms spend driving kids

aroundUK Telegraph

16

You Will Spend More Time Doing the Things You Love Not Driving

Image Source hubspotnet

77

8

10

2121

26

Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office

Texting Talking with Friends Technology both new and current will adapt to social travels

Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo

Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car

Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs

Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes

Reading Imagine a smart car that recommends articles or stories based on the expected travel time

What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom

17

Your Car Will Be The Hub Of Your Personal Smart Grid

The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption

Image Source Sis Solar Ventures

Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the

extended power grid Cars of the future will share store and

produce our energy

Source businessinsidercom

18

You Will Rotate Between Multiple Mobility Machines

Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase

Image Source elektrobike-onlinecom

19

You Will Share Your Car(s)

By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)

Shared driverless cars could meet all of Singaporersquos

driving needs

300k- MIT Research

Image Source wwwgeekinsydneycom

20

You Will Build Your Car From the Ground Up

The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it

Image Source General Motors

GM Autonomy Concept Vehicle Skateboard Chassis

21

You Will Individualize Your Car

Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different

Image Source autopistaes

22

You Will Buy Your Car in Pieces

Image Source mediamagazineru Image Source gizmodocom

Flex Power Base engine can transform into 5 outdoor equipment machines

The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera

23

Your Car Will Be Bundled With Your House

Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home

Image Source mikeandmaaikecom

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 11: Driving Disrupted: Driverless Cars Change Everything

11

Tech Driving Innovation Cars Are More Computer Than Machine

Image Source appinions

12Image Source thevergecom

4013

Beam Telepresence Robots Autonomous Liferaft

Automated Robots Deliver Food to Hospital Patients

Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer

Adjacent Autonomous Driving Devices

Amazon Delivery Drones

HOSPITAL BOTS

DRONESLIFERAFTS

iTRUCKING SUBMARINES

TELEPRESENCE UNMANNED TANKS

Advances Across Industries Are Leapfrogging Driverless Cars

TELEMATICS

DARPArsquos Gladiator

Mobile Weather Data Collection Network

13

Local Governments Are Committing to Driverless Infrastructurehellip

Image Source Center for Internet and Society

ldquoAn amendment condoned by The United Nations Convention on

road traffic will soon allow testing of

autonomous vehicles in the European Union

Mexico Chile and Russiardquo

Autonomous Legislation as of May 2014

Source Insurance Journal

hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States

ldquoMichigan is building a driverless town for

testing autonomous carsrdquo

Source technologyreviewcom

14

Will Your Life Be Different

Image Source recodenet

15

Autonomous Cars Will Give You Back gt 4 Years Of Your Life

Average time equivalent Americans spend

commuting

9 days year 43 years

Average time a person will spend driving in their lifetime

Distractify

Average length of commute to work in the US

The Economist American Census Bureau

51 minutes

Image Source aerovidru

15 days year

Average time equivalent Moms spend driving kids

aroundUK Telegraph

16

You Will Spend More Time Doing the Things You Love Not Driving

Image Source hubspotnet

77

8

10

2121

26

Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office

Texting Talking with Friends Technology both new and current will adapt to social travels

Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo

Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car

Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs

Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes

Reading Imagine a smart car that recommends articles or stories based on the expected travel time

What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom

17

Your Car Will Be The Hub Of Your Personal Smart Grid

The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption

Image Source Sis Solar Ventures

Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the

extended power grid Cars of the future will share store and

produce our energy

Source businessinsidercom

18

You Will Rotate Between Multiple Mobility Machines

Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase

Image Source elektrobike-onlinecom

19

You Will Share Your Car(s)

By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)

Shared driverless cars could meet all of Singaporersquos

driving needs

300k- MIT Research

Image Source wwwgeekinsydneycom

20

You Will Build Your Car From the Ground Up

The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it

Image Source General Motors

GM Autonomy Concept Vehicle Skateboard Chassis

21

You Will Individualize Your Car

Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different

Image Source autopistaes

22

You Will Buy Your Car in Pieces

Image Source mediamagazineru Image Source gizmodocom

Flex Power Base engine can transform into 5 outdoor equipment machines

The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera

23

Your Car Will Be Bundled With Your House

Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home

Image Source mikeandmaaikecom

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 12: Driving Disrupted: Driverless Cars Change Everything

12Image Source thevergecom

4013

Beam Telepresence Robots Autonomous Liferaft

Automated Robots Deliver Food to Hospital Patients

Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer

Adjacent Autonomous Driving Devices

Amazon Delivery Drones

HOSPITAL BOTS

DRONESLIFERAFTS

iTRUCKING SUBMARINES

TELEPRESENCE UNMANNED TANKS

Advances Across Industries Are Leapfrogging Driverless Cars

TELEMATICS

DARPArsquos Gladiator

Mobile Weather Data Collection Network

13

Local Governments Are Committing to Driverless Infrastructurehellip

Image Source Center for Internet and Society

ldquoAn amendment condoned by The United Nations Convention on

road traffic will soon allow testing of

autonomous vehicles in the European Union

Mexico Chile and Russiardquo

Autonomous Legislation as of May 2014

Source Insurance Journal

hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States

ldquoMichigan is building a driverless town for

testing autonomous carsrdquo

Source technologyreviewcom

14

Will Your Life Be Different

Image Source recodenet

15

Autonomous Cars Will Give You Back gt 4 Years Of Your Life

Average time equivalent Americans spend

commuting

9 days year 43 years

Average time a person will spend driving in their lifetime

Distractify

Average length of commute to work in the US

The Economist American Census Bureau

51 minutes

Image Source aerovidru

15 days year

Average time equivalent Moms spend driving kids

aroundUK Telegraph

16

You Will Spend More Time Doing the Things You Love Not Driving

Image Source hubspotnet

77

8

10

2121

26

Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office

Texting Talking with Friends Technology both new and current will adapt to social travels

Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo

Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car

Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs

Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes

Reading Imagine a smart car that recommends articles or stories based on the expected travel time

What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom

17

Your Car Will Be The Hub Of Your Personal Smart Grid

The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption

Image Source Sis Solar Ventures

Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the

extended power grid Cars of the future will share store and

produce our energy

Source businessinsidercom

18

You Will Rotate Between Multiple Mobility Machines

Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase

Image Source elektrobike-onlinecom

19

You Will Share Your Car(s)

By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)

Shared driverless cars could meet all of Singaporersquos

driving needs

300k- MIT Research

Image Source wwwgeekinsydneycom

20

You Will Build Your Car From the Ground Up

The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it

Image Source General Motors

GM Autonomy Concept Vehicle Skateboard Chassis

21

You Will Individualize Your Car

Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different

Image Source autopistaes

22

You Will Buy Your Car in Pieces

Image Source mediamagazineru Image Source gizmodocom

Flex Power Base engine can transform into 5 outdoor equipment machines

The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera

23

Your Car Will Be Bundled With Your House

Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home

Image Source mikeandmaaikecom

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 13: Driving Disrupted: Driverless Cars Change Everything

13

Local Governments Are Committing to Driverless Infrastructurehellip

Image Source Center for Internet and Society

ldquoAn amendment condoned by The United Nations Convention on

road traffic will soon allow testing of

autonomous vehicles in the European Union

Mexico Chile and Russiardquo

Autonomous Legislation as of May 2014

Source Insurance Journal

hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States

ldquoMichigan is building a driverless town for

testing autonomous carsrdquo

Source technologyreviewcom

14

Will Your Life Be Different

Image Source recodenet

15

Autonomous Cars Will Give You Back gt 4 Years Of Your Life

Average time equivalent Americans spend

commuting

9 days year 43 years

Average time a person will spend driving in their lifetime

Distractify

Average length of commute to work in the US

The Economist American Census Bureau

51 minutes

Image Source aerovidru

15 days year

Average time equivalent Moms spend driving kids

aroundUK Telegraph

16

You Will Spend More Time Doing the Things You Love Not Driving

Image Source hubspotnet

77

8

10

2121

26

Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office

Texting Talking with Friends Technology both new and current will adapt to social travels

Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo

Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car

Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs

Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes

Reading Imagine a smart car that recommends articles or stories based on the expected travel time

What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom

17

Your Car Will Be The Hub Of Your Personal Smart Grid

The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption

Image Source Sis Solar Ventures

Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the

extended power grid Cars of the future will share store and

produce our energy

Source businessinsidercom

18

You Will Rotate Between Multiple Mobility Machines

Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase

Image Source elektrobike-onlinecom

19

You Will Share Your Car(s)

By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)

Shared driverless cars could meet all of Singaporersquos

driving needs

300k- MIT Research

Image Source wwwgeekinsydneycom

20

You Will Build Your Car From the Ground Up

The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it

Image Source General Motors

GM Autonomy Concept Vehicle Skateboard Chassis

21

You Will Individualize Your Car

Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different

Image Source autopistaes

22

You Will Buy Your Car in Pieces

Image Source mediamagazineru Image Source gizmodocom

Flex Power Base engine can transform into 5 outdoor equipment machines

The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera

23

Your Car Will Be Bundled With Your House

Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home

Image Source mikeandmaaikecom

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 14: Driving Disrupted: Driverless Cars Change Everything

14

Will Your Life Be Different

Image Source recodenet

15

Autonomous Cars Will Give You Back gt 4 Years Of Your Life

Average time equivalent Americans spend

commuting

9 days year 43 years

Average time a person will spend driving in their lifetime

Distractify

Average length of commute to work in the US

The Economist American Census Bureau

51 minutes

Image Source aerovidru

15 days year

Average time equivalent Moms spend driving kids

aroundUK Telegraph

16

You Will Spend More Time Doing the Things You Love Not Driving

Image Source hubspotnet

77

8

10

2121

26

Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office

Texting Talking with Friends Technology both new and current will adapt to social travels

Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo

Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car

Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs

Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes

Reading Imagine a smart car that recommends articles or stories based on the expected travel time

What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom

17

Your Car Will Be The Hub Of Your Personal Smart Grid

The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption

Image Source Sis Solar Ventures

Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the

extended power grid Cars of the future will share store and

produce our energy

Source businessinsidercom

18

You Will Rotate Between Multiple Mobility Machines

Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase

Image Source elektrobike-onlinecom

19

You Will Share Your Car(s)

By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)

Shared driverless cars could meet all of Singaporersquos

driving needs

300k- MIT Research

Image Source wwwgeekinsydneycom

20

You Will Build Your Car From the Ground Up

The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it

Image Source General Motors

GM Autonomy Concept Vehicle Skateboard Chassis

21

You Will Individualize Your Car

Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different

Image Source autopistaes

22

You Will Buy Your Car in Pieces

Image Source mediamagazineru Image Source gizmodocom

Flex Power Base engine can transform into 5 outdoor equipment machines

The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera

23

Your Car Will Be Bundled With Your House

Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home

Image Source mikeandmaaikecom

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 15: Driving Disrupted: Driverless Cars Change Everything

15

Autonomous Cars Will Give You Back gt 4 Years Of Your Life

Average time equivalent Americans spend

commuting

9 days year 43 years

Average time a person will spend driving in their lifetime

Distractify

Average length of commute to work in the US

The Economist American Census Bureau

51 minutes

Image Source aerovidru

15 days year

Average time equivalent Moms spend driving kids

aroundUK Telegraph

16

You Will Spend More Time Doing the Things You Love Not Driving

Image Source hubspotnet

77

8

10

2121

26

Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office

Texting Talking with Friends Technology both new and current will adapt to social travels

Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo

Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car

Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs

Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes

Reading Imagine a smart car that recommends articles or stories based on the expected travel time

What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom

17

Your Car Will Be The Hub Of Your Personal Smart Grid

The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption

Image Source Sis Solar Ventures

Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the

extended power grid Cars of the future will share store and

produce our energy

Source businessinsidercom

18

You Will Rotate Between Multiple Mobility Machines

Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase

Image Source elektrobike-onlinecom

19

You Will Share Your Car(s)

By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)

Shared driverless cars could meet all of Singaporersquos

driving needs

300k- MIT Research

Image Source wwwgeekinsydneycom

20

You Will Build Your Car From the Ground Up

The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it

Image Source General Motors

GM Autonomy Concept Vehicle Skateboard Chassis

21

You Will Individualize Your Car

Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different

Image Source autopistaes

22

You Will Buy Your Car in Pieces

Image Source mediamagazineru Image Source gizmodocom

Flex Power Base engine can transform into 5 outdoor equipment machines

The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera

23

Your Car Will Be Bundled With Your House

Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home

Image Source mikeandmaaikecom

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 16: Driving Disrupted: Driverless Cars Change Everything

16

You Will Spend More Time Doing the Things You Love Not Driving

Image Source hubspotnet

77

8

10

2121

26

Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office

Texting Talking with Friends Technology both new and current will adapt to social travels

Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo

Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car

Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs

Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes

Reading Imagine a smart car that recommends articles or stories based on the expected travel time

What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom

17

Your Car Will Be The Hub Of Your Personal Smart Grid

The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption

Image Source Sis Solar Ventures

Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the

extended power grid Cars of the future will share store and

produce our energy

Source businessinsidercom

18

You Will Rotate Between Multiple Mobility Machines

Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase

Image Source elektrobike-onlinecom

19

You Will Share Your Car(s)

By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)

Shared driverless cars could meet all of Singaporersquos

driving needs

300k- MIT Research

Image Source wwwgeekinsydneycom

20

You Will Build Your Car From the Ground Up

The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it

Image Source General Motors

GM Autonomy Concept Vehicle Skateboard Chassis

21

You Will Individualize Your Car

Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different

Image Source autopistaes

22

You Will Buy Your Car in Pieces

Image Source mediamagazineru Image Source gizmodocom

Flex Power Base engine can transform into 5 outdoor equipment machines

The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera

23

Your Car Will Be Bundled With Your House

Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home

Image Source mikeandmaaikecom

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 17: Driving Disrupted: Driverless Cars Change Everything

17

Your Car Will Be The Hub Of Your Personal Smart Grid

The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption

Image Source Sis Solar Ventures

Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the

extended power grid Cars of the future will share store and

produce our energy

Source businessinsidercom

18

You Will Rotate Between Multiple Mobility Machines

Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase

Image Source elektrobike-onlinecom

19

You Will Share Your Car(s)

By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)

Shared driverless cars could meet all of Singaporersquos

driving needs

300k- MIT Research

Image Source wwwgeekinsydneycom

20

You Will Build Your Car From the Ground Up

The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it

Image Source General Motors

GM Autonomy Concept Vehicle Skateboard Chassis

21

You Will Individualize Your Car

Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different

Image Source autopistaes

22

You Will Buy Your Car in Pieces

Image Source mediamagazineru Image Source gizmodocom

Flex Power Base engine can transform into 5 outdoor equipment machines

The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera

23

Your Car Will Be Bundled With Your House

Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home

Image Source mikeandmaaikecom

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 18: Driving Disrupted: Driverless Cars Change Everything

18

You Will Rotate Between Multiple Mobility Machines

Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase

Image Source elektrobike-onlinecom

19

You Will Share Your Car(s)

By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)

Shared driverless cars could meet all of Singaporersquos

driving needs

300k- MIT Research

Image Source wwwgeekinsydneycom

20

You Will Build Your Car From the Ground Up

The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it

Image Source General Motors

GM Autonomy Concept Vehicle Skateboard Chassis

21

You Will Individualize Your Car

Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different

Image Source autopistaes

22

You Will Buy Your Car in Pieces

Image Source mediamagazineru Image Source gizmodocom

Flex Power Base engine can transform into 5 outdoor equipment machines

The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera

23

Your Car Will Be Bundled With Your House

Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home

Image Source mikeandmaaikecom

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 19: Driving Disrupted: Driverless Cars Change Everything

19

You Will Share Your Car(s)

By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)

Shared driverless cars could meet all of Singaporersquos

driving needs

300k- MIT Research

Image Source wwwgeekinsydneycom

20

You Will Build Your Car From the Ground Up

The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it

Image Source General Motors

GM Autonomy Concept Vehicle Skateboard Chassis

21

You Will Individualize Your Car

Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different

Image Source autopistaes

22

You Will Buy Your Car in Pieces

Image Source mediamagazineru Image Source gizmodocom

Flex Power Base engine can transform into 5 outdoor equipment machines

The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera

23

Your Car Will Be Bundled With Your House

Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home

Image Source mikeandmaaikecom

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 20: Driving Disrupted: Driverless Cars Change Everything

20

You Will Build Your Car From the Ground Up

The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it

Image Source General Motors

GM Autonomy Concept Vehicle Skateboard Chassis

21

You Will Individualize Your Car

Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different

Image Source autopistaes

22

You Will Buy Your Car in Pieces

Image Source mediamagazineru Image Source gizmodocom

Flex Power Base engine can transform into 5 outdoor equipment machines

The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera

23

Your Car Will Be Bundled With Your House

Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home

Image Source mikeandmaaikecom

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 21: Driving Disrupted: Driverless Cars Change Everything

21

You Will Individualize Your Car

Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different

Image Source autopistaes

22

You Will Buy Your Car in Pieces

Image Source mediamagazineru Image Source gizmodocom

Flex Power Base engine can transform into 5 outdoor equipment machines

The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera

23

Your Car Will Be Bundled With Your House

Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home

Image Source mikeandmaaikecom

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 22: Driving Disrupted: Driverless Cars Change Everything

22

You Will Buy Your Car in Pieces

Image Source mediamagazineru Image Source gizmodocom

Flex Power Base engine can transform into 5 outdoor equipment machines

The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera

23

Your Car Will Be Bundled With Your House

Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home

Image Source mikeandmaaikecom

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 23: Driving Disrupted: Driverless Cars Change Everything

23

Your Car Will Be Bundled With Your House

Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home

Image Source mikeandmaaikecom

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 24: Driving Disrupted: Driverless Cars Change Everything

24

You Will Look Out the Windows and Learn

Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)

Image Source Copenhagen Institute of Interaction Design

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 25: Driving Disrupted: Driverless Cars Change Everything

25

You Will Entertain in Your Car

Image Source Copenhagen Institute of Interaction Design]

The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge

Image Source mikeandmaaikecom

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 26: Driving Disrupted: Driverless Cars Change Everything

26

You Will Cook and Entertain in Your Car

Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning

Image Source caranddrivercom

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 27: Driving Disrupted: Driverless Cars Change Everything

27

And Your Car Will be Cooking

In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo

Image Source rancidmanublogspotcom

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 28: Driving Disrupted: Driverless Cars Change Everything

28

You Will Be More Productive

Image Source Copenhagen Institute of Interaction Design]

The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks

Image Source drivecom

Boost in annual productivity from driverless cars

$645 Billion

Morgan Stanley

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 29: Driving Disrupted: Driverless Cars Change Everything

29

You Will Live Longer and Healthier

Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic

People die in road crashes annually

13 Million

People injured daily in crashes from distracted

drivingPopular Science

1060

Image Source personalinjurycapecodcom

safer than human-driven cars

10xElon Musk

Driverless cars are

Association for Safe International Road Travel

Source Association for Safe International Road Travel

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 30: Driving Disrupted: Driverless Cars Change Everything

30

You Will be Independent Longer

Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer

Image Source pikditcom

Older adults injured in auto accidents daily in the US

500cdcgov

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 31: Driving Disrupted: Driverless Cars Change Everything

31

Your Kids Will be More Independent

Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration

Image Source Tommy Kris Photography

Of the global population is below the age of 15

Nearly 26Index Mundi

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 32: Driving Disrupted: Driverless Cars Change Everything

32

We Will See Societal Bifurcation

ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige

Cost that autonomy will add to the sticker price of a car in 2025

Popular Science

$7k

Image Source wonderfulengineeringcom

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 33: Driving Disrupted: Driverless Cars Change Everything

33

We Will See Reverse Urbanization

Image Source Wikipedia

Reverse migration

Source US Census

Global urban-dwelling population

United Nations

35 Billion

Increase in Americarsquos urban population 2000-2010

12

Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive

US Census Bureau

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 34: Driving Disrupted: Driverless Cars Change Everything

34

We Will Have Fewer Premature Births

Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health

Image Source mamashealthcom

Rise in premature births in the US over past 25 years

CDC

36

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 35: Driving Disrupted: Driverless Cars Change Everything

35

But More Substance Abuse

When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop

Increase in DUI deaths in the US over the past year

+3National Highway Traffic Safety Administration

Image Source ryryinkoreablogspotcom

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 36: Driving Disrupted: Driverless Cars Change Everything

There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall

36

We Will Have Better Maintained Roads and New Routes

Image Source quotekocom

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 37: Driving Disrupted: Driverless Cars Change Everything

If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase

37

We Will See Property Values Rebound 3-6 Hours Outside Cities

Image Source flickrcom

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 38: Driving Disrupted: Driverless Cars Change Everything

38

We Will See a Surge in 3D Printed Organs

Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo

Image Source japantimescojp

People receive organ transplants daily in the US

US Dept of Health amp Human Servcies

79

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 39: Driving Disrupted: Driverless Cars Change Everything

39

There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society

We Will Have a More Inclusive Society

Legally blind adults living in America

National Federation of the Blind

66 millionAdults live with epilepsy

worldwideWorld Health Organization

50million

Image Source kengurucom

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 40: Driving Disrupted: Driverless Cars Change Everything

The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants

40

We Will Have New Forms of ID

Image Source infiniteunknownnet

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 41: Driving Disrupted: Driverless Cars Change Everything

41

We Will Enjoy More Public Spaces

In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces

Trees could thrive on just 1 of our paved areas

absorbing 12b metric tons of Carbon Dioxide

273 million

Sources National Atlas Grist FWR EPA

Image Source vancouvercaviva

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 42: Driving Disrupted: Driverless Cars Change Everything

42

We Will Have Internet Everywhere

Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway

Of the US does not have Broadband Internet

PewInternet

20

Image Source mikeandmaaikecom

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 43: Driving Disrupted: Driverless Cars Change Everything

43

Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government

We Will Enjoy More Efficient Government

Annual revenue generated in the US from parking tickets

and speeding citationsTrapstercom

$6 Billion

Image Source telegraphcouk

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 44: Driving Disrupted: Driverless Cars Change Everything

Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing

44

We Will Pay Less (or Nothing) for Insurance

Image Source Broadway Carl

Annual cost to Americans from traffic accidents

$871Billion

Source BBC

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 45: Driving Disrupted: Driverless Cars Change Everything

45

Business Implications of Autonomous Cars

Image Source phantasrailcouk

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 46: Driving Disrupted: Driverless Cars Change Everything

46

10 Ways Marketing Will be Totally Transformed

1 Out-of-home advertising and billboards will respond and customize to passersby

2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning

working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo

Image Source watchcaronlineblogspotcom

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 47: Driving Disrupted: Driverless Cars Change Everything

47

10 Jobs of the Future Created by Autonomous Cars

1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good

2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing

3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics

4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job

5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors

6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel

7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly

8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go

9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists

10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 48: Driving Disrupted: Driverless Cars Change Everything

48

Autonomous Car Topics Wersquore Trackinghellip

Economic Disparity

Auto Insurance Liability

Microsoft

TECHNOLOGY

ISSUESBUSINESS

GPS

MEDIA amp CULTURE

3D Printing Auto

Bodies

CA NV MI FL - Driverless

States

Mobileye

3D Mapping

Ann Arbor- Driverless

Town

Telematics

Bandwidth (5G amp WiFi)

Radar amp Lidar

Sensors Camera amp Light

Fuel Cells

Singapore - DriverlessRegulation

Bandwidth Deficit

Russia- DriverlessRegulation

UK- DriverlessRegulation

FCC (Tom

Wheeler)

Cruise

Processing

Google X Autonomous

Apple amp TeslaEU - Driverless

Regulation

Intel

Data Privacy

Elon Musk- Driverless Tesla

Beyond Apollo 2017

Avatar 2 2016

Prometheus 2 2016

Resilient 2016

Space Command

Redemption 2016

The Martian 2015

Allegiant 2016

X-Men Apocalypse

2016

Last Voyage of Demeter

2016

Maze Runner 2015

Autonomous Car

Solar

Lost Income from Driving

Parking Tickets

Beacons

Qualcomm

DMV

NHTSA

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 49: Driving Disrupted: Driverless Cars Change Everything

Want to Apply Autonomous Car Insights to Your Business

We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as

bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating

bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting

culture and marketing opportunities

49Image Source Volvo

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 50: Driving Disrupted: Driverless Cars Change Everything

50

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

agency of relevance

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

cultural strategy at the core

cultural intelligence

innovation

content amp distribution

powered by

BRAND

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycomsparksandhoney

bigthinkcomblogsamped facebookcomsparksandhoney

Page 51: Driving Disrupted: Driverless Cars Change Everything

INDUSTRY REPORTS

bull Competitive Assessment Report

bull ldquoFuture Ofrdquo Report

bull In-Depth Industry Report

bull Innovation Report

bull Media amp Technology Usage Report

bull Up amp Coming Celebrity Report

STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations

25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including

WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments

SOCIAL MEDIA

Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure

Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance

Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution

Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage

post-event buzz)

Applying the Wave Branding cultural platform sparks amp honey supports

Sparks amp Honey Offerings

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

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Page 52: Driving Disrupted: Driverless Cars Change Everything

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