vanguardvisionsconsulting.com.au
Driving customers to your website
Marion Library Service6 June 2014
Allison MillerDirector & Principal Consultant
Slides available at:
slideshare.net/vanguardvisions
Session Overview
• Why is now a good time to be working on your business website?
• You have a website• Driving customers to your website• What will you investigate further?
Why is now a good time to be working on your
business website?
Image: Telecommunications - http://en.wikipedia.org/wiki/Telecommunication
Better infrastructure / access
• 92% of Australian business have internet access
• Australian Bureau of Statistics (2013)
• 79% of Australian homes have the internet
• Good e-practice guidelines for disadvantaged learners in VET (2013)
• 90% of Australians have an internet-enabled smartphone
• AIMIA Mobile Phone Survey (2013)
Internet is already a game changer
Source: Deloitte Access Economics Pty Ltd (2013) –http://www.deloitte.com/view/en_AU/au/services/financial-advisory/deloitte-access-economics/05660fd56ab1e310VgnVCM1000003256f70aRCRD.htm
You have a website
Image: - Hypertext Transfer Protocol http://upload.wikimedia.org/wikipedia/commons/7/75/Internet1.jpg
Website?Target market?
Purpose?Managing it?
User experience?
Different devices/browsers?
Different devices/browsers?
Driving customers to your website
Image: SEO Blocks - http://upload.wikimedia.org/wikipedia/commons/8/8a/Seo-blocks.gif
Key words?Key features?Advertising?
Updating?
Key words or ‘search’ terms
Key featuresUnique Page titles /
URL
Call to action
Alt tagsCross linking
Images
Other advertising?
What’s your action?
Image: Content Spray Paint Logo - http://upload.wikimedia.org/wikipedia/commons/d/d8/Content_-_spraypaint_logo.jpg D23 Expo 2011 – Marvel Panel - http://farm7.staticflickr.com/6070/6081398164_0aec977321_o.jpg
Cloud Computing aka “the Cloud”
Types?Unique/Original?Enhancements?
Blogging?
Should you blog?
Learn some HTML
<table width="615" border="2px black" cellspacing="1" cellpadding="1"><tr><td>row 1, cell 1</td><td>row 1, cell 2</td><td>row 1, cell 3</td><td>row 1, cell 4</td><td>row 1, cell 5</td><td>row 1, cell 6</td></tr></table>Standard html coding from
www.w3schools.com/html
What’s your action?
Image: eCommerce Logo - http://upload.wikimedia.org/wikipedia/commons/9/9c/E-commerce.jpg
eCommerce?Design?
Functionality?Security?
eCommerce Websites
Other eCommerce Websites
What’s your action?
Image: Focus Chart - http://farm9.staticflickr.com/8248/8517733992_e4db3ce19a_o.jpg
Social Media?Google Adwords?
eLists?SMS?
Traditional?
Google Adwords
eLists
Subscribe to our eList
bit.ly/digitalcapability
What’s your action?
Image: Understanding the relationship between cause and effect by Brian Solis - http://www.flickr.com/photos/briansolis/6786026984/
Analytics?Conversion?
Benchmarks?Others?
Google Analytics
• Determine/Review • Target market• Purpose
• Design fit for purpose• Regular original content• SEO / SMO / SEM• ROI / Tracking / Benchmarking• Feedback / Input• Review / Revise / Plan
Driving customers to your website -Overview:
Image: by Vanguard Visions Consulting -
Updating your website/web presence is
like exercise, unless you’re doing it
regularly, it’s a waste of time.
Miller, 2013
What will you investigate further?
Want to know more?
More info: digitalcapability.com.auRegister for eUpdates: bit.ly/digitalcapability
Follow on: Twitter - twitter.com/digitalcapabili
Facebook - facebook.com/digitalcapabilityLinkedIn - bit.ly/DCLinkedIN
Google+ - bit.ly/DCGoogleplusPinterest - pinterest.com/vanguardvisions
vanguardvisionsconsulting.com.au
Connect with me at:Allison Miller
0400 732 [email protected]
vanguardvisions.com.au
au.linkedin.com/in/theother66
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