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Web Strategy and Online Visibility for Your Business

Drivin Media | www.DrivinMedia.com | 888.308.9464

How we help you attract more traffic, generate more leads and tell your brands story


There are 2 Types of Media

Traditional Media is

Print and Mail Billboards Radio Events and PR TV

Any type of media that is offline

Traditional Media


There are 2 Types of Media

New Media is

Content Engagement Communication Platforms Like:

Any type of media that is online

New Media

Blogs, Facebook, Twitter, social bookmarking, Youtube, etc…


What are your goals?

•Describe your business in 2 sentences•Are you tracking traffic to your site right now? If so, what are you using and where is your traffic being generated from? •How are you marketing right now? What works? What hasn’t?•Are you familiar with online marketing and social networking?


Why use New Media for marketing

It allows you to market where your customers are spending their time:

•There are 40 million Twitter updates every day•The average social networker goes to social sites five days a week and checks in about four times a day for a total of an hour each day.

110 Million Americans use social networks

People not using social networks

0 20 40 60 80 100

People who read blogs

People who don’t read blogs

•Facebook recently overtook Google as the #1 most visited website in the U.S. (March 2010)Years to Reach 50 millions Users: •Radio (38 Years), •TV (13 Years), •Internet (4 Years), •iPod (3 Years)…•Facebook added 100 million users in less than 9 months…•iPhone applications hit 1 billion in 9 months.


New Marketing

•Helps bridge the gap and connect you with a new kind a consumer, called a prosumer

Characteristics of a prosumer:1. Freedom of Choice2. Wants to customize experience 3. Wants to collaborate in the experience 4. Wants to share the experience with peers/friends/ followers, etc


What types of New Media platforms do we use?

•Online social networks:These include sites like Facebook, Twitter, digg, Flikr, etc.

•Blogs and email:Email has seen a 70% ROI with 90% results seen within first 48 hours

Video Content:YouTube is the 2nd largest search engine in the world

Brand Monitoring:Every bad message that is passed through social media can lose youup to 30 clients out of every 45 people that see the message.

Search Engines:There are over 213 searches performed daily through search engines


How we put it all together


What does this all mean for your business?

•More Traffic•More Leads•Be able to be found online quickly•Ability to communicate in real time to negative comments•Be able to tell your brands story


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Contact Us

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