DREAMING ABOUT DEEMING:
Public Health and the FDA’s Failure to Regulate All Tobacco
Products Dennis Henigan
Director, Legal and Policy Analysis Campaign for Tobacco-Free Kids
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Cigarettes to Cigars
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Flavored Cigars
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No Display Restrictions on Cigars
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Flavored E-Cigarettes & Liquids
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http://tobacco.stanford.edu/tobacco_main/main.php
https://www.youtube.com/watch?v=A5rBDwliN8E
Use of Celebrities
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Sponsorship of Music Festivals
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Use of Cartoons
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The “80-90-90” “We have a little mantra inside of the company that we use, which we call the 80-90-90... We spend about 80 percent of our resources in the combustible space. The combustible space is still 80 percent, 80-plus percent of our operating income. We spend the majority of our resources still in the combustible space. 90 percent of the organizational focus, the human resources inside the company, are actually focused on the combustible space. And despite a lot of these new innovations that you see coming out, 90 percent of our R&D budgets are actually directed at the combustible category.... That is the category that's still going to deliver a lot of growth into the future.”
—Daniel Delen, President and CEO of Reynolds American November 2012
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