September 2015 | CIVIC
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Dreamforce Activation:Generation Tux Launch Initial Recap
Program Objectives
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Launch Generation Tux in an exciting and impactful way – taking the audience full circle from the brand teaser in 2014
Gain PR impressions and social chatter
Reinforce George as a business visionary and leader into what is next
Drive site traffic and registrations
Announce First Couple Contest to the Dreamforce consumer and press audience to drive interest and participation
Gain PR impressions and social chatter
Drive contest interest and site traffic
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Dreamforce Launch Topline Results
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Event Photos
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Expo Booth Experience
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Bow Ties – Approx. 1,872
Gift Cards – Approx. 300
Total GIFs – 571
DF Leads – 790
Expo Booth Experience
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GIFs, Photos, and Print-Outs
Galore!
Roaming Giveaway Experience
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Approx. 2,500 bow ties given
away in Dreamforce
Park
Keynote Experience
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Over 700 Keynote
Attendees
Generation Tux on Social Media
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Generation Tux on SM, cont’d…
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