MAIA IntelligenceWelcomes you to
‘Partner Sales Conference’
Panvel – July 18, 2007
Business Intelligence - An Overview
Gartner: Business Intelligence is #1 priority for CIOs
Worldwide business intelligence (BI) software market is poised for constant
growth through 2009, when the market is projected to reach $3 billion
in 2009
- Gartner Inc
Business Intelligence Software Market in India
• Indian market for Business Intelligence (BI) is growing at a CAGR of 27 percent and is expected to be $ 17 million market by end-2007 – An IDC Report
BI Software Investment Contribution
35%
21%15%
10%
19%
BFSI Telecom Manufacturing Services (Majorly ITES) Others
Reasons for being bullish on BI Investments in India
• Heavy investments in ERP, CRM, HRMS, SCM applications over the last decade
• Managing information is becoming critical for Business growth
• Increased competition due to globalisation has necessitated effective and faster decision making across all functions
• Business optimisation can be effectively achieved by making data analysis possible at all levels
• Single View representation and analysis of enterprise data will add an additional thrust to smart decisions
What does Business Intelligence Software include?
• Data mining Software
• End-User Query
• Reporting & Analysis Software
• Packaged Data Mart / Datawarehouse
• ETL Tools
Incre
asin
g V
alu
e
Generational Step
TransactionalReporting
Slice/DiceAd-hoc Query,
BI Tools
PerformanceManagement (KPI, Guided
Analytic)
Fact-Based Actions (OLAP,
Statistics)
IntelligentInteractions
(Data Mining)
How are my export and domestic sales doing
Can I understand my gross margin return on space?
How is the business doing compared to last year? Compared
to plan?
Are there any potential out-of-stock situations region warehouse wise?
Reporting
Analysis
Forecasting
Predictive
MAIA Business Intelligence Offerings
enable
Operational Business Intelligence
End User QueryReporting & Analysis
MAIA’s offering in the Business Intelligence space
MAIA Business Intelligence Product Offerings
• 1KEY
– Client Server Arch.
– Connects to all DBs
– 1KEY View
– 1KEY Cube
– 1KEY Chart
– 1KEY Query Builder
– 1KEY Scheduler
– 1KEY File Reader
– Real-time BI & Reporting possible
• WebKeY
– Web Arch.
– Connect to all DBs
– Supports all browsers
– WebKeY View
– WebKeY Chart
– WebKeY Query Builder
– WebKeY Scheduler
– Real-time BI & Reporting possible
Target segment for MAIA BI Products
MAIA Target Markets
Banking
Financial Services
Insurance
Telecom
Manufacturing
Pharma
FMCG
BPO / ITES
Reporting Compliance with 1KEY
1KEY - Key Features
• Single Reporting Platform• High performance and scalability• High control with multiple levels of rights & securities• Flexible report formatting tool for business users• Ease of Query building for IT users• Visually stunning reports (View, Cube & Chart reports)• Local data analysis• Simple architecture• Mass Reporting• Affordable
1KEY / WebKeY possible ecosystems
Partner Partner ServicesServices InformixInformix
SQLSQLDB2DB2
OracleOracle
1KEY / WebKeY1KEY / WebKeY
Legacy…Legacy…
MAIA Value Proposition
Today’s Reporting facts…
• Limited standard reports in applications like ERP, CRM, SCM etc – Time consuming scripting for additional reports
• Availability of only Static reports – No analysis possible
• For analysis & intelligence, export to Excel – Chances of data corruption and data manipulation
Today’s Reporting FactsContd…
• Multiple Data sources – Single view not possible
• Tactical & Strategic Business Intelligence for top management – After-the-fact reports and analysis
• Adhoc and enhancement requests from business users – Productivity loss of IT resources
Solution : Operational Business Intelligence & Reporting
MAIA Value Proposition
• Convert all existing static reports (standard & non-standard) to dynamic reports with rich features for data analysis
• Create a mechanism of generating non-standard and ad-hoc reports using 1KEY, thereby reducing the dependency on third party vendors and/or proprietary skills
• Provide a secure, enterprise-wide easy to deploy and easy to use BI & Reporting tool where users can create and format their own reports
MAIA Value PropositionContd…
• Connect directly to the source data, thereby enabling real-time Business Intelligence and reporting
• Standardise on a single reporting platform across multiple applications & databases
• Create an Operational Business Intelligence (Empowering ALL employees) set-up with easy-to-use multi-dimensional analytics
MAIA Strategy
Customers & Partners are not part of our strategy
– They are OUR SOLE STRATEGY…
MAIA Strategy
MAIA Marketing Strategy
• Corporate & Product branding
• Lead Generation
• Customer Testimonials
MAIA Sales Strategy
• Focus on potential verticals• Develop a regional partner network• First target : CIO with Technical Value
Proposition• Second Target: Key Business User (s) with
Business Value Proposition• Third Target: CEO with Strategic Value
Proposition• OEM partnerships with Enterprise Application
vendors
Technical Value Proposition
• How many of your IT users are writing mundane Reporting queries?
• Do your business users have a flexible reporting tool to generate and format their own reports?
• What is the frequency of Business Users coming to the IT department with new / enhancement requests for reports?
Technical Value PropositionContd…
• Are people using excel for reporting?
• What is the sanctity of data when say a Sales report generated by a TM is compared with that of the AISM, both reports developed in excel?
• Are your IT users able to re-use the work they have already done in generating query statements?
Technical Value PropositionContd…
• How dependent are you on your third party application vendor to develop new reports?
• How many reports are you currently managing and what is the significance of each report?
• What do you do when you need to create a single view of data coming from multiple data sources?
• Have you ever considered setting up an Operational Business Intelligence infrastructure?
Business Value Proposition
• What if we give you a tool which can convert all your existing static reports to dynamic reports?
• Are you sure on the sanctity of data coming in excel reports from various individuals?
• Are all your business users equally competent to use excel?
Business Value PropositionContd…
• How much time do you spend in collating data from your applications and multiple excel sheets?
• What is the significance of multiple reports generated in your department currently?
• Would you like to have a look at a BI tool which is extremely user friendly, for Business Users and can easily combine your current multiple reports into a single dynamic report with intuitive analytic features?
Strategic Value Proposition
• Are you able to get a reliable, single view of your enterprise-wide data with rich analysis features?
• Do you think you have a single, streamlined Reporting and Analysis platform across your organisation?
• Don’t you think you will have an advantage if all users in your organisation are empowered with a secure data analysis tool?
Strategic Value Proposition
• How many times have you restrained yourself from rolling out your current BI tools / investing in BI tools because of TCO issues?
• Have you tried incorporating an easy to comprehend and widely accepted single CPM & KPI structure across your organisation?
OEM Partnerships
• Joint positioning with Software Application vendors with the MAIA Value proposition
• Creating customer testimonials by implementing in current customer base of Software Application vendor
• Joint Marketing campaigns to a focused audience
CPM & KPI concepts with MAIA solutions
TECHNOLOGY
Business Challenges
Transaction Volume
Market Volatility
Consolidation
SuppliersGovernment Reforms
CustomerManagement
Manpower
Competition
Today’s Business Pressures
Rapidly Changing Conditions• How can I accelerate my planning
and decision cycles?
• How do I monitor conditions and take early corrective action?
Accountability, Transparency• How do I comply with corporate
governance requirements?
• How can I ensure accurate, timely reporting?
Ineffective Decision Support• How do I filter extraneous data
and focus on relevant information?
• How can I access and rationalize disparate, fragmented data?
Efficiency & Cost Control• How can I sustain / improve
profitability?
• How do I keep information current?
Marketing
Risk
Service
Sales
Project MgmtHuman
Resources
Credit
Finance
Plan &ModelPlan &Model
ExecuteExecute
Report &Analyze
Report &Analyze
Corporate Performance Management
‘Corporate Performance Management (CPM) is the area of
Business Intelligence (BI) involved with monitoring and managing
an organization's performance, according to
Key Performance Indicators (KPIs)
CPM Significance
• Marketing Departments can develop better products & services, assess the results of campaigns, better understand their target market, cross sell, upsell…
• Credit Departments can leverage CPM for collaborative analysis and slicing and dicing data in new and creative ways
• Human Resource Departments can use it extensively to analyze the workforce and the impact of salary and related decisions
• Executives can get real-time access to key performance indicators, and would be able to interact and drill-down on data as against a static number
• …
What CPM enables?
• Make the right investments in products, people, projects and processes
• Continuously assess operational performance based on key performance indicators and historical trends
• Adjust & re-align strategies as needed to achieve organizational goals
• Deliver consistent information to all levels within the organization for collaborative performance
• Visualise enterprise-wide planning and budgeting in a single model
What CPM enables?Contd…
• Analyze customer, product and services profitability in real-time
• Consolidate financial data from disparate sources across the entire enterprise
• Standardise on data communication, data comprehension & data control
• Optimise IT resources and infrastructure
• Single version of the truth
CPM Framework
C3 : Communication, Comprehension, Control
CPM Elements
Business Measurements
Information Management
Business Processes &
Activities
Operational Objectives
Strategic Objectives &
Goals
IT infrastructure
CPM factors
Internal External
Business Functions Statutory Compliance
Data Integration Market
Hierarchy External Entities
Security Industry Regulations
Operational Discipline Competition
CPM Benefits
CPM Solution Benefits Align the business strategy horizontally and vertically throughout your enterprise.
Organizations are no longer fractured by independent actions of the business units. They now are aligned and working towards the same business goals.
Enabling proactive and directed
action.
Resources are directed towards actions that are consistent with meeting the business goals. This enables improved resource planning and prioritization.
CPM Benefits
CPM Solution BenefitsProviding real-time, contextual insight,
delivering role-based visibility into
business operations and metrics.
Results in a consolidated view of the
current state of the business, by
combining process state information,
operational activity status and IT status. It
puts the current state of the business in
context, enabling proactive problem
avoidance.
Improving team productivity and
effectiveness.
Enables improved and automated
processes and allocation of resources.
Provides collaboration across enterprise
teams and processes to accelerate
business performance improvements.
Initiating CPM
• Integrate and take advantage of existing IT assets
• Identify the data integration strategy
• Identify a Business Intelligence strategy (Operational + Tactical)
• Blending Business Intelligence with elements of planning, budgeting and appropriate-time monitoring
• Identify measurable Business Performance Parameters (BPP)
• Peg operational data with BPP
• Improve and simplify pegging continuously
Data Communication
Data Comprehension
Data Control
Data Communication
Data Comprehension
Data Control
Summary
• CPM is not a technology, but a Business Strategy
• Core concept for CPM : C3 (Communication, Comprehension & Control)
• Business Intelligence is an Intelligent first step in incorporating CPM
SWOT Analysis of MAIA’s offerings
MAIA SWOT
Strengths Weaknesses
•In-memory processing architecture •More on operational BI than strategic & tactical BI
•Easy to use Business User tools •Performance when data is initially fetched from the data source
•Faster deployment - in days & weeks •No full-blown dashboard features
•Connection to disparate databases including age old legacy systems like Foxpro
•Late entrant in the BI space
•Innovation through Operational Business Intelligence concept
•Less top of the mind brand recall during BI evaluations
•Disruptive licensing policy •No unique proposition on technology
•Partner spread across India
•Customer testimonials
•Strong value proposition for IT as well as Business users
•Large available pool of manpower resources for deployment and training
MAIA SWOT contd…
Opportunities Threats• 27% CAGR in BI investments in India • Large brand recall players like Oracle, SAP,
Microsoft, Business Objects, Cognos…
• No BI vendor taking the Operational concept to market
• Large players in every aspect of Business Intelligence i.e: Datawarehouse, ETL, Presentation layer etc.
• Existing BI investments are not rolling out across the organisation
• Microsoft trying to create an Operational BI offering through a mix of technology and Office applications
• 80% of employees in any organisation are still outside the BI usage population
• ERP vendors offering their own BI - faster acceptability due to existing Customer relationships
• ERP, CRM, SCM applications touch only 15-20% of employees
• Large pool of Excel users
• Co-existence with BI vendors targeting only the Strategic, Tactical & Predictive analysis space
• Rich strategic and tactical features like Dashboards, KPIs planned in the next release - Dec 2007
• Partners can work on OEM relationships OR vertical markets to create focused competencies
MAIA Partner Initiatives
MAIA Partner Support Initiatives
• Joint Marketing Campaigns– Regional– Vertical– OEM
• Leads generated through MAIA Marketing campaigns, event participation etc
• Product Training• Product Delivery• Online Knowledge portal – MAIA Forum (
www.maiaforums.surebrowse.net )• Marketing Materials
MAIA Partner – Go for Growth plan
• License resell margins
• Service Revenues
• Special Partner Incentive plan
MAIA’s expectations from Partners
• Weekly update on leads
• Dedicated Sales and Consulting Resources
• Monthly strategic plan on what can be done jointly
• Suggestions to improve channel traction
• Weekly updates during delivery
• Business plan for MAIA products & services