Agenda
Agenda• See Think Do Care
Agenda• See Think Do Care
• Customers care online
Agenda• See Think Do Care
• Customers care online
• Case Study
Dynamic Creatives
Dynamic Creatives• Ad Formats
Dynamic Creatives• Ad Formats
• Logic of Product Impression
Dynamic Creatives• Ad Formats
• Logic of Product Impression
• Special offers, promotions and sales
Dynamic Creatives• Ad Formats
• Logic of Product Impression
• Special offers, promotions and sales
• Content personalization
Ad Formats
Control number of displayed products
Ad Formats
Control number of displayed products
Similar products
Ad Formats
Control number of displayed products
Similar productsExpanding product
information
Ad Formats
Control number of displayed products
Similar productsExpanding product
informationTime limits forspecial offers
Ad Formats
Case: Moyo.ua (retail)AdWords vs DoubleClick Dynamic Creatives
Case: Moyo.ua (retail)AdWords vs DoubleClick Dynamic Creatives
- Cost per click decreased by 12%
Case: Moyo.ua (retail)AdWords vs DoubleClick Dynamic Creatives
- Cost per click decreased by 12%
- Conversion rate increased by 55%
Case: Moyo.ua (retail)AdWords vs DoubleClick Dynamic Creatives
- Cost per click decreased by 12%
- Conversion rate increased by 55%
- Conversion cost decreased by 53%
Case: Moyo.ua (retail)AdWords vs DoubleClick Dynamic Creatives
- Cost per click decreased by 12%
- Conversion rate increased by 55%
- Conversion cost decreased by 53%
- Traffic decreased by 49%
Audience
Audience
• Customer segmentation in DoubleClick
Audience
• Customer segmentation in DoubleClick
• RFM - analysis
Audience
• Customer segmentation in DoubleClick
• RFM - analysis
• CRM - data
Compare the features of remarketing
The advertising budget
The cost of conversion
Number of sales
The average cost per click DoubleClick
+18%
The average conversion rate
+202%
Thus, using dynamic remarketing eliminates the need to:
Thus, using dynamic remarketing eliminates the need to:
• Create remarketing audiences for each product category;
Thus, using dynamic remarketing eliminates the need to:
• Create remarketing audiences for each product category;
• Launch a large number of advertising campaigns;
Thus, using dynamic remarketing eliminates the need to:
• Create remarketing audiences for each product category;
• Launch a large number of advertising campaigns;
• Change creatives constantly: products, prices, and so on.
The Results1) Reduce the budget spent to attract new visitors
to the site by 5 times;
The Results1) Reduce the budget spent to attract new visitors
to the site by 5 times;
2) Gain more targeted traffic from users, directly
interested in purchasing products.
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