Allowing Customers to Enter Community Conversations
Anywhere
Steven PalDirector of Consumer Products
Peppe RagusaLaunch Director
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Optimize for Search Engines
15%30%
of desktop community visits are from search engines …
… and mobile visits are double that with
SEO is critical!
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Example: Koodo
Succinct Title w/ Keywords Domain Alias
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Example: Koodo (cont’d)
Link to community from website homepage
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Example: Koodo (cont’d)
Submit community sitemap using
webmaster tools
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Example: Koodo (cont’d)
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Example: Country Music Association
Succinct Title w/ Keywords
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Example: CMA (cont’d)
Variation of keywords on
page
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Example: CMA (cont’d)
“CMA” and “Country Music Association”
“Fest” and “Festival”
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1. Edit conversation titles to be succinct with keywords
2. Setup a domain alias to pass on link juice from your site
3. Link to community from your website
4. Submit community sitemap using webmaster tools
5. Add keyword variations to conversations
Optimize for Search Engines