Please don’t ignore GooglePlus! May 15, 2014
@DonnaPapacosta
NOT JUST ANOTHER SOCIAL NETWORK!
What is G+ exactly?
• A social networking and identity service from Google
• A “social layer” that enhances many of Google’s online properties
• An authorship tool that associates Web content with its author
Social networking and identity service
Social layer within Google world
• Google+ as a social destination
• Personalized Search
• Google Maps
• Google Play
• Google Local (reviews)
Authorship tool
G+ benefits
• Integrated with Google Search, etc.
• Google Hangouts useful for video conferences, meetings; Hangouts on Air – live broadcast
• You can create and nourish Communities
• Network and learn
• Build yourself up as trusted authority
G+ Circles
Google+ Hangout on Air Do an interview live Automatically publish to YouTube
G+ Communities
How to get started
• Create your account (need a Google account)
• Write a strong About page with links to your products/services on website
G+ tips
• Use Circles to group people you follow
• Add appropriate #hashtags to post (helps your SEO)
• Join Communities
• Use plenty of photos! G+ is very photo friendly
Pros and cons: Google+ Pros
• Clean interface
• No ads
• Integrated with Google search
• Supports rich multimedia
• Communities add value
Cons
• People you know may not be there
• Google has history of dropping platforms
Blog as hub
Blog Twi)er
Google+
Design your social media roadmap
• Know your business objectives and social media goals
• Choose social networks (where is audience?) and automation tools
• Make sure your profiles rock
• Always share great content
• Engage with people; don’t just broadcast
Where to learn more • Social Media Explorer
• Social Media University Global
• Social Media Examiner
• Seth’s Blog
• Six Pixels of Separation blog and podcast
• For Immediate Release: The Hobson and Holtz Report podcast
Will you try this?
• Set up a Google+ profile
• Complete your “About” section
• Share your own blog posts; link to others
• Join a Community
• Start a Hangout