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NBCC
Doing business in the Netherlands
Cambridge, 19 November 2014
Andrew WoodNon-executive Director at NBCC, Consultant Solicitor with Birketts LLP and head of the
Anglo Dutch desk Norwich,Cambridge, Ipswich and Chelmsford
‘’ Your Partner in Anglo Dutch Business’’
Overview
• The NBCC
• Netherlands summary facts
• Doing business in the Netherlands
• Market opportunities
• Business culture
‘’ Your Partner in Anglo Dutch Business’’
Cambridge, 19 November 2014
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NBCC
• Trade promotional
membership organisation
• 200 members
• Established in 1891
• Two offices:
London & The Hague
• Fully bi-lateral
‘’ Your Partner in Anglo Dutch Business’’
Cambridge, 19 November 2014
Office in The Hague
Office in London
Services
• Trade Missions
• Itinerary Preparation
• Partner searches
• Market research
• Publications
‘’ Your Partner in Anglo Dutch Business’’
Cambridge, 19 November 2014
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Services
• Company reports
• Databases
• Payroll services
• Virtual office services
• ‘’Human Resources’’ advice
• Sales support
‘’ Your Partner in Anglo Dutch Business’’
Cambridge, 19 November 2014
Events
• Networking
- Annual Dinner
- Golf days
- Business drinks
‘’ Your Partner in Anglo Dutch Business’’
Cambridge, 19 November 2014
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Events
• Exhibitions
• Seminars
• Trade Missions
‘’ Your Partner in Anglo Dutch Business’’
Cambridge, 19 November 2014
Snap shot at the Netherlands
‘’ Your Partner in Anglo Dutch Business’’
Cambridge, 19 November 2014
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Netherlands key facts
• Population close to 17 mln (1/4 of UK)
• 41,532 sq km (1/6th of UK)
• International trade contributes to 60-70% of
GDP
• Parliamentary monarchy
‘’ Your Partner in Anglo Dutch Business’’
Cambridge, 19 November 2014
Why do business with the Netherlands?
• Relatively wealthy market of 17 mln. consumers
• Open economy, many international links, trading nation
• NL and UK each others 4th largest market
• Market attractive for UK companies because of vicinity and cultural similarities
• UK-Dutch mergers ‘’unbeatable teams’’
‘’ Your Partner in Anglo Dutch Business’’
Cambridge, 19 November 2014
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‘’ Your Partner in Anglo Dutch Business’’
Why do business with the Netherlands?
• Netherlands: gateway to Europe
• Superb connections: 200+ flights per day
Cambridge, 19 November 2014
Top sectors in the Netherlands
‘’ Your Partner in Anglo Dutch Business’’
• High tech materials & systems• Agro-food• Water• Energy• Horticulture• Chemicals• Creative industries• Logistics• Life sciences
Cambridge, 19 November 2014
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Business opportunities in the Netherlands
‘’ Your Partner in Anglo Dutch Business’’
• Energy and wind sector
• Petro-Chemical
• Care and health
• Food and Drink
• ICT
• Maritime
Cambridge, 19 November 2014
Market orientation
‘’ Your Partner in Anglo Dutch Business’’
• Exhibitions
- RAI, Amsterdam
- Jaarbeurs, Utrecht
• UKTI and/or NBCC trade missions
• Fact finding visit
RAI, Amsterdam
Jaarbeurs, Utrecht
Cambridge, 19 November 2014
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Distribution in NL
‘’ Your Partner in Anglo Dutch Business’’
• Agent/distributor
• Direct selling from UK
• Own sales staff
• Subsidiary (BV)
Cambridge, 19 November 2014
Dutch business culture
• Expect direct responses: ‘’a spade is a spade.’’
• Efficient
• ‘’Polder model’’
• Professional and hardworking
• Commercial drive
‘’ Your Partner in Anglo Dutch Business’’
Cambridge, 19 November 2014
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Dutch business culture
• Egalitarianism vs. hierarchy
• English law vs. Dutch law
• Business attire
• Payment terms
• Finance/trade currency
‘’ Your Partner in Anglo Dutch Business’’
Cambridge, 19 November 2014
Summarizing
• The NBCC
• Netherlands summary facts
• Doing business in the Netherlands
• Market opportunities
• Business culture
‘’ Your Partner in Anglo Dutch Business’’
Cambridge, 19 November 2014
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‘’ Your Partner in Anglo Dutch Business’’
Cambridge, 19 November 2014
Looking to develop your business in the
Netherlands?
Join a network of more than 200 professionals
in Anglo-Dutch business
Join the NBCC!!
‘’ Your Partner in Anglo Dutch Business’’
Deventer, 19 november 2014…See You In Holland…See You In Holland…See You In Holland…See You In Holland
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Thank you for your attention
‘’ Your Partner in Anglo Dutch Business’’
Benoordenhoutseweg 21-23
2596 BA The Hague
The Netherlands
+31 (0)70-205 5656
38 Hyde Park Gate
London SW7 5DP
United Kingdom
+44 (0)333-440 799
Director: Michiel van Deursen
www.nbcc.co.uk
Cambridge, 19 November 2014
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