How to Do
Social Media right
like these five companies
www.sparkboutik.com
Social Media IS effective
Facebook is the top
visited website, accounting for
over 8% of all online visits (Hitwise)
Sees
3 Billion Views per Day
44% of Twitter
users have recommended a product (ISMDealers)
Your Customers
are online
Agenda1. Five categories for success:
a) Humanizing a brandb) Being transparentc) Consistency
d) Engagement e) Uniqueness
2. Five small businesses doing social media right.
HumanizeYour Brand
HumanizeYour Brand
H.K. Anderson Pretzels
Organic fan growth of 116 fans/day
• Open
• Honest
• Genuine
• REAL!
Be Consistent
• Come back daily
• Messaging
• Social media guidelines
Be Consistent15,410 Followers28,366 TweetsKlout 71
Come alive!
Speak to their needs
Provide value
DO NOT push your own agenda
Be Engaging
58,273 membersActive Conversations
Be Engaging61,100 fans2683 followers
Be Unique
• Stand out from the crowd
• Do something out of the ordinary
• Be REALLY really creative
Be Unique
384,995 Channel subscribers6,810,010 Channel views
Recap• Five categories for success:
a) Humanizing a brandb) Being transparentc) Consistency
d) Engagemente) Uniqueness
www.sparkboutik.com@sparkboutik
Renee Warren @renee_warren | [email protected] Dao @steve_dao | [email protected]
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