Industrial
Automation
Leading Trade Fair for Production
and Process Automation,
Systems Solutions and Industrial IT
13 – 17 April 2015
Hannover ▪ Germany
hannovermesse.com
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Market trends with potential
at Industrial Automation.
The fourth industrial revolution is well under way. Intelligent factories are paving the
way for a new technological age and creating prosperity for all our futures. In the field
of automation pioneering innovations are opening up exciting new possibilities and
setting new standards in all areas of production so that factory work is becoming much
less arduous.
Industrial Automation – with its tagline “integrated Industry” – is once again focusing
attention on the factory of the future and the continuing integration of new areas of
industry. As an exhibitor this gives you a golden opportunity to present your cutting-
edge, resource-efficient technologies to an international trade public.
At Industrial Automation you’ll be lining up with the best in the business to showcase
your solutions for the smart factory to your target buyers and sectors. And you can
count on us to provide the first-class professional support in 2015 that you’ve come to
expect, ensuring that your latest innovations get the attention they deserve in the
global marketplace.
Yours sincerely,
Sonia Wedell-Castellano, Deputy Director of Industrial Automation
1.Large international presence
Industrial Automation is the ideal platform for presenting innovative product solutions
to an audience of international trade buyers.
2.High-calibre visitors
Because Industrial Automation is part of the HANNOVER MESSE line-up, you’ll reach senior
decision-makers, engineers and product developers from many countries and industry sectors.
3.Valuable contacts
Only here do you have access to new contacts across the industry spectrum, including suppliers,
buyers and decision-makers in government, business and the academic world.
4.Massive crossover potential
Allied leading trade fairs such as Digital Factory, Energy, Industrial Supply, Motion, Drive &
Automation and MobiliTec give you access to new customers across the industry spectrum.
5.Maximum media exposure
2,300 international journalists working in TV, radio and a whole range of print media will be
reporting on the latest innovations at HANNOVER MESSE.
Why is Industrial Automation so
successful? The clear benefits.
5 good reasons for taking part
Carsten Stumpf, Marketing and Sales Manager,
Kawasaki Robotics GmbH
“HANNOVER MESSE is the biggest industrial show for us, with all the
right international connections. In terms of acquiring new business leads,
HANNOVER MESSE really pays dividends. The keynote theme picks up on
the latest developments in the market and sends out the message that
automated processes are here to stay. Kawasaki Robotics will be back to
exhibit again in 2015.”
Industrial Automation is a showcase for German industry. For industry players it is the top
international gathering of the year and an important opportunity for networking. And the
integrated solutions and innovations on display are of great interest to all exhibitors too.
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The right hall layout
serves to maximize success.
It’s the goal that all industry is striving for: the intelligent factory. The whole character of production is being revolu-
tionized by the use of IT and intelligent systems that continue to extend the capabilities of automation in industry.
The hall layout for Industrial Automation reflects the huge variety of themes featured at the show, and ensures
extensive coverage not only of industrial IT, robotics and systems integration, but also of process and production
automation. All the core themes are connected – literally – by a red carpet marking the route of the “Automation
& IT Tour”, which guides trade visitors around the show and is an aid to orientation.
Halls 16, 17 Halls 14, 15 Hall 11 Halls 8, 9
Production automation
■ Robotics & systems integration
■ Components for automation systems
and equipment
■ Mechanical and plant engineering
■ Image processing
■ Cables and cables carriers
■ Assembly and handling systems
■ Linear drives
■ Identification
■ Mobile robots
■ Lasers
■ Application Park Robotics,
Automation & Vision
■ Latches,
Locking Systems
+ Operating
Elements
Automation technology and IT
■ Industry 4.0
■ Industry 4.0 Forum
■ Virtual reality
■ SmartFactoryKL
■ Product and trademark protection
■ Wireless, M2M & Internet of Things
■ Smart Connected
■ IT security
■ Cyber physical systems
■ Control systems
■ IPCs/SPS
■ Sensor technology,
instrumentation
(measurement and
control)
■ Image-processing
sensors
■ Security technology
■ Connection/interface
technology
Process and energy automation
■ Solutions for automation and energy engineering
■ Process automation solutions
■ Process control systems
■ Instrumentation (measurement and control)
■ Process analysis technology
■ Connection/interface technology
■ Industrial building automation
■ Engineering, maintenance, services
Production and process
automation
■ Electric power transmission/Motion control
■ Pneumatic systems
■ Production logistics and materials
handling systems
■ Pumps & pump systems
■ Vibration measurement systems
■ Energy efficiency
■ Industrial Automation Forum
The intelligent, fully-integrated factory
A red carpet marks the route of a circular tour of all the
halls at Industrial Automation and Digital Factory. A wealth
of exciting and unexpected new highlights await visitors
as they follow this route through the show. Exhibitors can
contribute their own attraction or sign up to a sponsorship
deal. Contact: [email protected]
Automation & IT Tour
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Informative new formats:
special displays attract visitors.
The high visitor attendance proves that the special displays at Industrial Automation are the ideal format for present-
ing your business to selected target groups. SMEs in particular have really benefited from our special display formats.
The choice is yours, so you can decide which format best suits your needs: you can give a talk at our Forum, or book
space at a group presentation stand and special production area.
Industrial Automation Forum (Hall 14)
At the Industrial Automation Forum you can participate in a program of
lecture-style presentations and round-table discussions on all aspects of prod-
uction and process automation. New for this year are solutions and applications
in medical and pharmaceutical technology. If you would like to give a talk or
become a sponsor for the Industrial Automation Forum, please contact us for
further information.
Application Park Robotics, Automation & Vision (Hall 17)
The central platform for robot manufacturers and systems houses is the
perfect place to present your latest innovations live and demonstrate new
advances in industrial image processing. On the live demonstration area
for innovative applications visitors can see your impressive automation
solutions up close.
Industrial IT & Industry 4.0 Forum (Hall 8)
If you provide solutions for optimized automation and efficient product
lifecycle management, then this is the right place for you. The topics covered
include production planning, IT security, cyberphysical systems (CPS) and
network management. Here you can showcase your latest new products and
contribute to talks and discussions about real, practical issues.
PUMPENplatz (Hall 15)
In association with the trade journal Pumpe DE we are offering exhibitors the
opportunity to be part of the group display PUMPENplatz. A popular visitor
attraction, it is the ideal place to present your pumps, pump systems and com-
ponents to a knowledgeable public. Don’t miss this chance to make important
new contacts and extend your business network!
Wireless, M2M & Internet of Things (Hall 8)
This display category puts you in direct touch with international trade visitors
who are specifically interested in your offerings for wireless communication.
The “Internet of Things”, along with wireless technologies and all the associated
new product developments, will be at the focus of attention.
Mobile Robots (Hall 17)
One of the most popular attractions for trade visitors: Whether driverless
transport systems, submersible robots, drones or service robots, there is
a vast amount of interest in the service providers of the future! Businesses
will be presenting their latest advances in the field of intelligent, network-
connected mobile robots. You can’t afford not to be here! It’s a great oppor-
tunity to present your solutions and show that you are ready for the next
industrial generation.
Guided Tours
One of our most popular features of past years has been the successful
program of guided tours. Potential buyers from all over the world participat-
ing in one of our themed tours are taken straight to the stands of relevant
exhibitors. So for you it is an ideal opportunity to make new contacts as you
present your products to visitors taking part in these tours. If you would like
to be one of the exhibitors on the tour circuit, please let us know!
Product and Trademark Protection (Hall 8)
This special display gives you an ideal platform for presenting innovative solu-
tions in the area of product and trademark protection. The special areas cov-
ered include encryption technology, software protection and laser marking.
New
Presentation of the ROBOTICS AWARD on 14 April 2015 at HANNOVER MESSE.
Submit your entry by 20 February 2015 to: www.hannovermesse.de/en/roboticsaward
Save the date:
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65%Europe1
Excellent prospects for 2015:
looking back at numbers.
As one of 10 leading international trade fairs in the line-up for HANNOVER MESSE 2015, Industrial Automation boasts
an outstanding track record.
Your springboard to new markets worldwide
Trade visitor attendance by business sector at Industrial Automation 2014:
Mechanical and plant engineering
Electrical engineering and electronics
Energy industry
19,900
13,900
13,900
3,300
11,800Services/freelance professions
Chemical industry1
7,600Car industry and component suppliers
7,300Metalworking industry
Food and semi-luxury goods
5,000 exhibitors
1,019 exhibitors from over 34 countries were represented
at Industrial Automation
93.4% were trade visitors
119,200 trade visitors from over 100 countries
180,000 visitors
123,800 visited the exhibits at Industrial Automation
2,300 journalists
2,300 journalists from 42 countries
4 million business contacts
4 million business contacts in 5 days
150 business delegations
Approx. 150 business delegations from all over
the world
Henrik A. Schunk, Managing Partner at SCHUNK GmbH & Co. KG
“The themes and topics covered at Industrial Automation are absolutely central to the
future of industry. And by identifying these areas, HANNOVER MESSE demonstrates why
it is the world’s leading technology event. For SCHUNK, HANNOVER MESSE is an ideal
platform for presenting our products to opinion-leaders and decision-makers from a
wide range of industrial sectors.”
Matthias Goeke, Managing Partner at IBG Automation GmbH
“We’ve been coming to HANNOVER MESSE for many years – which shows how impor-
tant the event is for our company. On the first day of the show we made some exciting
new business contacts. The international trade audience here is a key factor for us, and
we’re definitely planning to return for HANNOVER MESSE 2015.”
1 incl. pharmaceuticals, cosmetics,
petrochemicals, plastics and rubber
7,600
More than one reply possible.
22%
Asia10%
North and
South America
A truly international brand: HANNOVER MESSE
Potential buyers from every continent come to Hannover to find the latest solutions.
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1 EU: 54%,
Rest of Western Europe: 8%,
Rest of Eastern Europe: 3%
countries
in 2014
Top 5
Netherlands
China
Poland
Belgium
India
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Industrial Automation Events
Worldwide: The global market.
The various trade shows making up our program of Industrial Automation Events Worldwide are a perfect passport to
world markets. These overseas trade fairs offer excellent opportunities for networking in a global arena, and give you
direct access to international growth markets.
USA
Industrial Automation
NORTH AMERICA
Chicago ■ 8–13. 9. 2014
Turkey
WIN EURASIA
Istanbul ■ 19–22. 3. 2015
Italy
TPA ITALIA
Milan ■ 2016
India
Industrial Automation
at WIN INDIA
New Delhi ■ 10–13. 12. 2014
New Delhi ■ 9–12. 12. 2015
China
Industrial Automation BEIJING
Beijing ■ May 2015
Industrial Automation Show (IAS)
Shanghai ■ 4– 8. 11. 2014
Industrial Automation SHENZHEN
Shenzhen ■ 14–18. 6. 2015
Your contact for all events abroad:
Julia Bress
Tel. +49 511 89-31118
Your local contact:
www.hannovermesse.de/en/worldwide.
Full details online
Detailed information, planning tools and
current prices can be found online at
www.hannovermesse.de/en/participation.
And there’s no need to wait: you can
register now by using our handy Online
Business Service OBS at
www.obs.messe.de.
I’m here to help.
Your personal contact for initial inquiries
will be happy to assist with any aspect of
your presentation
Emanuel Marra
Tel. +49 511 89-34466
The comprehensive range of customized services and offers from Deutsche
Messe is designed to showcase your business to optimum effect. Whether you
opt for an individual presentation, choose one of our all-inclusive packages
or decide to participate in a national or themed group display – we can supply
everything you need.
Individual solution or turnkey
package: As you like it.
Individual presentation
A presentation designed to your own specification
showcases your innovations with a personal twist. Our
extensive services and marketing support will help you
to turn your ideas into reality.
Basic price, indoor space, from € 202/m2
Basic price, open-air site, from € 77/m2
All-inclusive package solutions
To minimize time and effort preparing for the show,
choose one of our attractive “fair-package” options,
which give you stand space complete with fully assem-
bled stand, essential technical services and other useful
services. You can calculate the cost of your package of
choice online at:
www.hannovermesse.de/en/fairpackage.
Basic Package, from € 3,798*
Benefit from our
early booking rate –
available until
15 September 2014!
*Early booking price for basic 9 m2 row stand. All prices are subject to VAT.
Deutsche Messe
Messegelände
30521 Hannover
Germany
Tel. +49 511 89-0
Fax +49 511 89-32626
www.messe.de
Contact details for our local sales partners worldwide are listed at
www.messe.de/salespartner_gb.
Contact details
Sonia Wedell-Castellano
Deputy Director of Industrial Automation
Halls 8 + 9
Markus H. Schorak
Tel. +49 511 89-31312
Halls 11, 14 + 15
Emanuel Marra
Tel. +49 511 89-31146
Halls 16 + 17
Carolin Illig
Tel. +49 511 89-31132
Supported by In collaboration with
Hall 17
Industrial Automation Forum
Ines Kirsch
Tel. +49 511 89-31145
Automation & IT Tour
Nena Ostmeyer
Tel. +49 511 89-32122