Delhi Land & Finance

• Subject: - OSCM• Section: - “A”• Course: - MBA - IB• Batch: - 2009 – 2011• Group: - 7

Submitted by: -• Gagan Monga• Hemant Puri• Rohit Singh• Anchal Jain

INTRODUCTION• REAL ESTATE encompasses land along with

improvements to the land, such as buildings, fences, wells and other site improvements that are fixed in location—immovable.

• DLF (Delhi Land and Finance) is the India's biggest real estate developer based in New Delhi, India. The DLF Group was founded by Raghuvendra Singh in 1946, and now headed by Mr. Kushal Pal Singh, according to the Forbes listing of richest billionaires in 2009, now stands as the 98th richest man in the world and the world's richest property developer.

PRODUCT - LINE

• Offices• Apartments• Shopping Malls• Hotels• Golf Courses

INDIA - MARKET - SIZE

INDIA – RATE - OF - GROWTH

TOP 10 REAL ESTATE – INDIA(Revenue - 2009)

1. DLF LTD –> 3.5 Billion USD2. Ambuja Group –> 2.54 Billion USD3. Sun City Projects –> 2.12 Billion USD4. Select –> 1.78 Billion USD5. Pearl –> 1.56 Billion USD6. Merlin Group –> 1.15 Billion USD7. Magic Bricks –> 1.09 Billion USD

8. Mittal builders –> 1.70 Billion USD9. NK Realtors –> 1.30 Billion USD10. 99Acres.com – 1.18 Billion USD

PRODUCT OFFERING – BY TOP 3 PLAERS

ABMUJA Group –> Product & service offerings: - • Healthcare• Education• Offices• Apartments• Shopping Malls• Hotels

SUN CITY PROJECTS

• Apartments / Home spaces• Office Spaces• Shopping Malls • Education

SELECT GROUP

• Office Spaces• Shopping Malls• Apartments• Shopping Malls• Hotels

TOP SELLING PRODUCTS

• Commercial Projects• Residential Projects• Retail

ORDER WINNING

Transforming Resources

• Supply of Land• Inflation• Men & Machinery• Cost of money• Availability of credit• Construction cost• Health of Economy

PHYSICAL FORCES: - • JOBS• CLIMATE• LAND DESIRABILITY• ENVIRONMENT(waterways, pollution)

VIDEO OF THE PROCESS

Video –> 1

Competitive Advantage

• Largest real estate company of India• Offers a wide range of products and services • Best financial positions among other players in

the country• Relatively better placed to face macro

challenges• Has the best quality Land banks• Uniquely positioned in emerging, profitable

markets

Best Positioned in Commercial Market

DEVELOPEDUNDER -

DEVELOPMENTDEVELOPMENT -

PLANS

M SQ FT % TOTAL M SQ FT % TOTAL M SQ FT % TOTAL

DLF 7 24.1 27 64.1 110.1 18

UNITECH 4 26.7 8.4 25.9 40.9 9

SOBHA 0 0 0.3 2.9 31 23PARSAVNAT

H 0 0 6.4 9.8 28.8 19

Best Positioned in Commercial Market

Particulars DLF UNITECH UCP SOBHA PARSAVNATH

GURGAON 46.1 3.3 7 1.6 7.2

DELHI 4 0.2 0 0 0

NOIDA 5.9 0.6 10.1 0 0

MUMBAI 7.6 0 0 0 0

OTHERS 13.4 11.8 0 6.1 16.1

TOTAL 77 15.9 17.1 7.7 23.3

DLF INFORMATIONMANAGEMENT

SYSTEM

PRODUCT PROCESSES

• FLEXIBILITY IN OPERATIONS

• COST

• SPEED

Weaknesses

• Failed to do a detailed financial analysis of the said property.

• The second reason for failure was to meet investment goals is the absence of capable hands to handle real projects.

RECOMMENDATIONS

• Never buy jointly owned property.• Don’t try to buy a property that is under

litigation already.• Be careful before investing your cash on any

property.