1. Trunk of Toxins Based on the market and industrydomains at
the macro and micro level, ourboutique is feasible.Kailey
AndersonNancy GonzalesMathew HarperAmanda Meeker
2. Macro-MarketThis is a businessAttractiveness venture for a
diy rockabilly fashionboutique. It will carry alternative and
pin-up apparel andcustom clothing along with edgy accessories. It
has thepotential to be a huge chain store, but in the
beginningthere will only be one store in order to see if itsworth
expanding.Currently the sales per establishment in the
womensclothing industry is 270,000 and it is projectedto grow 1.4%
in 2012.In the year 2011, it was reported that there are
1,538boutiques with 1-4 employees. They are projected to growto
1,561 employees in 2012.
3. Macro-Industry AttractivenessIs it easy for companies to
enter the retail clothing industry? It can be difficult for
independent retailersa) Retail corporations have more market
powerb) Chain stores have more ability to establish favorable
supply contractsc) Vertical structure and centralized buying gives
chain stores a competitive advantage
4. Micro-Market Target SegmentTarget market:Women between the
ages Benefitsof 16 to 30 who love rockmusic and pin-up stylesof
clothing and accessories.Benefits to Customer:physical
locationre-vamped specialty clothingBenefits to related
industries:Our clothing ties into the punk, metal,and alternative
scene. Therefore album salesand ticket sales have the potential to
increase.Our physical location will helponline independent stores
thatalso sell this type of clothing.
5. Micro-Industry Sustainable Advantage select, and train Over
the long term:Our company will dedicate resources to recruit,our
employees. We will select people who are passionate and
knowledgeableabout the fashion and music industry. Our employees
must be highly creative and possess uniqueskills such as
sewing.