DiVA: Channel Islands Targeted AdvertisingSolution for Cable TV, IPTV, or Mobile
The Market is ready...
DiVA Targeted Advertising Solution: Increased revenues for Operators - Increased ROI for advertisers
● DiVA targets audience segments not popu-lar programs
● Advertisers can better focus on their tar-get demographics
● Media buys are more targeted and morevaluable
● Platform operators gain a valuable directchannel to consumers
● Operators increase revenues withmore valuable ads
●Value translates into increasedCPM for operators and better ROIfor advertisers
The DiVA solution can reach customers on any device such as mobile phones. DiVA connectscustomers with targeted information about the products and services they want- all on the go.
N e x t G e n e r a t i o n T e l e v i s i o n
The Solution is ready...
The Channel Islands DiVA System
Channel Island’s DiVA allows operators and advertis-ers find and target specific customers out of mullionsof subscribers.
In a global television advertising market valued at$163 billion in 2008, most platform operators candeliver a video-on-demand (VOD) movies to a specif-ic viewer but are unable to deliver ads to anythingmore targeted than a particular network, day-part, orin certain cases, zip code.
Operators need a targeted ad solution thatwon’t tax existing platform performance, isn’t heavyon incremental capex and works with leading serviceproviders to offer measura-ble, targeted and engaging TVadvertising.
Targeted advertising . .1. Advertisers can reach their
customers more cost effec-tively
2. Platform Operators gener-ate more revenue fromtheir existing capex
3.Consumers receive adver-tising specific to their inter-ests
In advertising, greater contextand relevance improves theconsumer response rate, lead-ing to higher advertisingspend. Instead of aligning ad-vertising with popular (or tar-geted) television programs,advertisers have the opportu-nity to segment audiences.This makes media buys moreattractive, while at the sametime lifting revenues for the
platform operator. With the ability to reach a moreprecise target, the price per thousand impressions(CPM) rises.In an IP world, those delivering television contentknow precisely who is consuming what and can com-municate the optimal advertising impression to eachviewer. Nevertheless, even with IP architecture, tele-vision platform operators cannot find the right tar-geting solution. Today’s targeted ad systems are
neither reliable nor cost effec-tive. In every case, the currentsolutions require sizable in-vestments in hardware andbroadband capacity, neither ofwhich delivers adequate re-turns to scale.
Channel Islands has devel-oped a scalable solution thatdelivers targeted advertisingwithout taxing network per-formance and that side-stepsthe need for massive serverupgrades.
The Channel Islands Advantage...
is targetedtelevision advertising system. In-stalled at an operator’s head-end,DiVA delivers specific commer-cials
The plat-form is able toprovide ad tar-geting in bothVOD and linear TV environ-ments. Channel Islands has engi-neered a carrier-class ad targetingsoftware solution that is
Because performs withoutsignificant incremental capitalexpenditure— such as addingcostly video servers— the
that provides ad servingcapability at limited incremental cost
clienttechnology and
videoswitching architecture
for delivering targeted ads overtwo-way television networks
delivers tar-geted advertising on digital video- net-works.
for the service provider,the software manages the flow ofadvertising through to the consumer.
The Channel Islands DiVA system is platform independent. Adver-tisers can target specific consumer interests and demographics on
any device.
The DiVA solution provides low cost
electronic delivery of targeted ads
seamlessly across multiple networks
to any device or platform.
The System is ready...
The DiVA solution is easy to
integrate into any network.
Targeted Advertising - increase revenues
and ROI with a direct channel to
consumers of all demographics
With Channel Island’s DiVA system your
subscribers will receive information on
products they want. Advertisers will reach
only the customers they want making media
buys more efficient and more profitable.
Directed Channel Change- excess
network capacity = an opportunity for
targeted ads
DiVA distributes ads on excess capacity net-
work channels. Using our patent-pending Fast
Channel Change, viewers are switched, at the
precise moment, to the alternate-channel and
back to the original-channel when the ad is
complete.
Cross-platform advertising with DiVA-
reach customers anywhere
The DiVA targeted advertising system is
completely platform independent. Operators
and advertisers can reach customers at
home or on-the-go via STB, PC, Mobile, or
Game Consoles.
The Linear Solution...
DiVA replaces older broadcast advertising with true
targeted information that consumers will watch.
Today,what a home viewer sees is either a
feed sent to everyone or a feed sent di-
rectly to a particular home. A set of
ad“uni-casts” to individual households
are highly desirable to advertisers but de-
bilitating to the network. The goal of tar-
geted advertising is limited by the burden
of sending a unique video stream to each
household.
DiVA solves the problem by integrating a
switching architecture named
—DiVA distributes ads
on excess capacity network channels. Us-
ing Channel Islands’ patent-pending Fast
Channel Change, viewers are switched, at
the precise moment, to the alternate-
channel and back to the original-channel
when the ad is complete.
The switch actions are seamless to view-
ers and an advantage for advertisers and
platform operators. Advertisers choose
which subscribers will be switched to the
designated channel to see their advertise-
ment optimizing network capacity while
providing true targeted advertising.
The VOD Solution...
Use DiVA to maximize your VOD service with targeted trailers, ads, and
other service information.
New VOD business models are being deployed
that use advertising to wholly or partially cover
revenue requirements. Just as with linear
broadcast channels, advertisers desire the ability
to ensure
the most
valuable ad
content
reaches
each
individual
household.
DiVA enables injecting commercials into any
VOD stream based on the requesting
subscriber’s advertising profile. DiVA can insert
one or more commercials at the beginning, end
or through out playback of a VOD asset. As
with linear broadcasts, advertisers match their
commercials to each subscriber. Channel
Islands’ DiVA delivers targeted advertising to
VOD consumers using the same infrastructure
and workflow system deployed to support ad
placement in linear broadcasts. DiVA requires
no STB update to deliver VOD targeted ads.
Combine this with DiVA’s transparent, drop-in
architecture and you have an ideal solution for
operators taking their first steps into targeted
advertising, whether in traditional pay TV,
hospitality, or over-the-top networks.
DiVA is a single, unified solution for your
targeted ad needs
Optimized for today’s digital networks
Exclusive Directed Channel Change Tech-
nology
Multi-platform to any service or device
(VOD, Linear, Game Consoles, Mobile, andmore!)
Channel Islands10605 Queen Ave. La Mesa, CA 91941 USA Tel: 619.447.7300 Fax: 619.330.2834
www.channelislands.com