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PRINCIPAL OF
MARKETING
Topic : Distribution
Presented By:
Hafiz Muhammad Tahir (2610)
Muhammad Zeeshan (3304)
Syed Salman Wasti (3320)Syed Asif Ali Kazmi (3075)
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WHAT IS DISTRIBUTION?
In marketing, distribution is theprocess of moving a product from itsmanufacturing source to its customers.
Decisions about warehousing, inventorycontrol and transportation options.
Decisions about Distribution channels.
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PRODUCTS
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PRODUCTS
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DISTRIBUTION NETWORK OF SILVER
The company use the followingchannels for distribution its finalproduct.
Direct distribution (Directly to
customers, Hospitals)
Indirect distribution(Through
distributers to customers)
Export directly selective countries
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DIRECT DISTRIBUTION
Personal sale force Selling Systems : Government hospitals (50 beds or more) Private hospitals (50 beds or more)
MAIN CUSTOMERS: Jinnah Hospital. Sheikh Zaid Hospital Lahore. Meio Hospital Lahore. PNS Shifa Hospital.
Service Hospital Lahore. PIMS Hospital. Civil Hospital. Abbasi Shaheed Hospital. OMI Hospital.
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DISTRIBUTERS LIST
Name of City No. of Distributor Name of Distributors
Karachi 2 HMD, ELLET Distributor
Lahore 2 Consum International , Haseeb Distributor
Rawalpindi 1 Kausar Distributors
Peshawer 1 Care Pharma
Sukkar 1 Hashir Surgical
Quetta 1 Baluchistan Vallies
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EXPORT
Silver has a good export businesswhich followed the internationalstandards and exporting to thefollowed.
Iran, Iraq, South Africa, Syria, Uganda,
Tanzania (Darussalam), DuAfghanistan, Saudi Arabia
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DISTRIBUTION STRATEGIES
DETERMINING DISTRIBUTION INTENSITY: INTENSIVE:Distribution through every reasonable outlet available
FMCG.
SELECTIVE:Multiple, but not all outlets in the market Pharma,
frozen food.
EXCLUSIVE:May be only one outlet in a market - car dealers.
SILVER SURGICAL DISTRIBUTION STRATEGIES:
SELECTIVE DISTRIBUTION: Silver use the selective distribution strategy and distributes its
products with selective distributers. Silver select itsdistributers very carefully .
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DISTRIBUTER SELECTION CRITERIA
Must have license .
Good financial position.
Good Reputation
Warehousing and Transportation
Customer service
Number of sales personnel employed
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ORDER PROCESSING
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TRANSPORTATION
Silver has its own transport system in
Karachi for distribution in hospital and toother distributor. Where as in branchoffices they hire private carriage fordistribution to their distributors.
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