8
The Business of APIs
IPO planned for 2015
Annual revenues $100m in 2014
Adding $1m in annual recurring revenue every seven days.
Participated in more than 500 developer events in 2014
560k registered developers, near 100% growth in 2014
10
Context and Pervasive Payability
• Accelerometers• App usage behaviours• Location• Images in context• Influence patterns• Facial Recognition• Emotions • Health data• Value of Search data • Sentiment
17
From Payments Service to Payments Network?
“Built for developers - Robust, clean APIs that let you focus on building great products.”
18
Peer to Peer Disaggregation
“Built for developers - Robust, clean APIs that let you focus on building great products.”
20
All Companies need Moats
Fortune 500 firms in 1955 vs. 2014; 89% are gone
All industries are under threat now, regulated or otherwise.
All industries are becoming digital industries.
Apps are changing the game, across the board.
But you also need a drawbridge - APIs.
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Wrap Up
Self-service APIs underpin self-service user experiencesBut great APIs don’t guarantee successBuild data moats with analytics and mass aggregationTreat data like Uber – eg ORDPervasive Payability – wearables, gestures, thingsNetwork effects are another moat – the App storePeer to Peer is already hereRegulation won’t stop the disruptionOutsourced IT is risky. Invest in engineering and design
25
Last Year’s Recommendations
API-First development
Let others developer the User Experience- they’re better at it
Community Management is not just for Web Companies
Developer Experience marries social and technical
Great Application Experiences are a funnel
Invest in Design
Invest in Developer Relations, Developer Experience
Open Source contributions foster community goodwill
Make future API plans clear from the outset, where possible
Optimise for Happiness – for internal and external developers
Your Data is your most important API asset