The HipsterA Totally Hip Template

Alejandra Garcia

Pinterest value proposition

Pinterest is a social network that allows users to visually organize and categorize content based on common themes. Users can do many other standard social network actions (Sharing, liking, comment), as well pinning (Pinterest term for posting) the content on other social networks like Facebook or twitter.

The main value proposition is that individuals can find likeminded people to interact with. And from the business perspective, organizations can easily find their audience based on their interest.

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Why would an organization want to use Pinterest?

By embedding Pinterest link into the organization website, in order for users to pin it when they see something that catches their eyes. This will also enhance the website's SEO since other users will be able to see and re-pin this same post or open it if it is of their interest as well.

Since Pinterest is all about people’s interests, another advantage for organizations is that they can easily find and target their audience just by doing a simple search.

Finally, Pinterest is now introducing Rich Pins, which allows organizations to display more information on their posts, like location, articles, recipe, etc.

Who uses Pinterest?

Women 80%

37% are under age of 50. while only 22% are over 50 years old.

80% of traffic comes from mobile devices.

Occupation: Students, designers, bloggers, mom, teachers

Top cities: New York, Atlanta, Los Angles, Seattle, San Francisco

Everybody says Pinterest is dominated by women. well… they are right!

Optimal times to post on Pinterest

Evening any day of the week. Especially 2:00–4:00

p.m.

Fridays at 3:00 p.m.

Saturdays from 8:00–11:00 p.m.

Timing is key. If you want your post to have the best reach possible, these are the moments you want to post:

The way to measure your Pinterest presence is through the following metrics:

Average Daily Impressions Average Daily Viewers Audience Location Gender and Language of Audience Number of Repins Amount of Clicks Total Likes

Pinterest Metrics

Pinterest Analytics tools and their costs

Pinterest has its own build-in analytic tool for business accounts called Pinterest Analytics. However there are other 3rd party tools that include other features. Some of them are:

Viral tag: from $24/mo to $249/mo Viralwoot: from $10/mo to $499/mo

Pinterest for B2C or B2B?

Even when Pinterest is able to work for both (B2B-B2C), B2C companies are the ones

that can make the most out of it.

This is mainly because of Pinterest main audience: Women.

Women love to shop; therefore chances are higher that companies in the fashion,

beauty, home departments (most of Pinterest accounts) , make easier and fastest

sales within this demographic.

Pinterest Success ExamplesLowes: Lowes Pinterest account has developed a genius “Do It Yourself” concept featuring their products. Followers 3.3M

Pinterest Success ExamplesKraft Food: Kraft account is used to share recipes using the product, but organized under the food category, or even seasons or holydays.Followers 547k

Having a Pinterest account is free for everyone. However, it does require

an important amount of time to develop the content and create the

perfect images to make your post stand out from the rest.

Pinterest Costs

You also want to check out

http://www.postplanner.com/how-to-use-pinterest-for-business-beginner-guide/

A great post and a nice starter-guide for beginners

Used Sources

Click here to learn more!

• Pinteres Logo images: https://business.pinterest.com/en/brand-guidelines

• http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic#sm.001322h1c1867d3byjb2nyx2bef6f

• http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/

• https://www.brandwatch.com/blog/top-12-pinterest-analytics-marketing-tools/

• http://www.jeffbullas.com/2015/02/26/10-amazing-facts-about-pinterest-marketing-that-will-surprise-you

• http://www.templatemonster.com/blog/pinterest-benefit-b2b-b2c-brands/