D I S C O V E R T H E B E S T B A S E F O R
C R AV E A B L E P O TAT O E S
Mashed Potatoes that Rival Scratch with Quality & Flavor, You’ll be Proud to Serve.
®
T H E P E R F E C T C A N V A S F O R
C R A V E A B L E P O T A T O E SThe flavor and quality of Brilliant Beginnings® Potatoes redefine the perception
of what a convenient product can be.
I T ’ S K E R N - D R I E D™
Inspired by the passion and determination of Kern Cooper who perfected the process using an innovative technique, which delivers the taste and texture of scratch:
slow cooking, ricing and drying fresh potatoes
gentle drying at low temperatures to maintain potato integrity
simple no BHA/BHT/PHO or artificial flavors or colors
T H E K E R N - D R I E D™ P R O C E S S M A K E S
BR ILL I A NT BEG INNIN GS® P OTATOES
+ A U T H E N T I C _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Scratch-made potato quality with a fresh potato flavor and smooth texture
+ E A S Y _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
No washing, handling or boiling required—just 3 steps
+ V E R S AT I L E _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Ready to create your signature mashed or use as a step-saving ingredient base for potato sides
+ E C O N O M I C A L _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Lower food cost and better operational efficiency than other potato forms
+ Consistently delivers smooth, velvety mashed potatoes with no lumps+ A step-saving ingredient base that performs exactly like a riced potato1
1 Riced potatoes is the Culinary Institute of America trained method of peeling, boiling and pressing potatoes through a ricer.
W H Y I S I T
T H E P E R F E C T
C A N V A S ?
For classic mashed potatoes, substitute 2 cups of whole milk for the heavy cream.
P R E P A R A T I O N
GET INSPIRED WITH THESE G RE AT S IG N AT URE S IDES
D I S C OV E R T H E C U L I N A RY P O S S I B I L I T I E S O F
B R I L L I A N T B E G I N N I N G S® P O TAT O E S that save you time without compromising quality. When you begin with the best, you finish with something brilliant.
F O R T H E S E R E C I P E S & M O R E,
V I S I T B A F. C O M / B R I L L I A N T B E G I N N I N G S
P O TAT O R O L L S
I N D U L G E N T R E C I P E 2 cups heavy cream • 1 cup butter
C L A S S I C R E C I P E2 cups milk • 1 cup butter
NU TRIT ION A L INFO
F O R I N D U L G E N T & C L A S S I C
R E C I P E S (based on 4 oz serving using 1 package of Brilliant Beginnings® Potatoes.)
Water OnlyPrep
yield: 30 servings
Unsalted Butter & Heavy Creamyield: 37 servings
Salted Butter & Heavy Creamyield: 37 servings
Unsalted Butter & Whole Milkyield: 37 servings
Salted Butter & Whole Milkyield: 37 servings
C A L O R I E S (g) 90 160 160 120 120
F AT (g) 0 10 10 6 6
S O D I U M (mg) 150 130 170 130 170
FT I P F
C E L E RY R O O T & P O TAT O C H O W D E R
PA R M E S A N H E R B G N O C C H I
S AV O RY P O TAT O T O T S
P O TAT O B A S E P R E PA R AT I O N
1 2 3
I N D U L G E N T M A S H E D P O TAT O R E C I P E
Pour 3 qts boiling water (212˚F). Add potatoes, stir and cover. Let stand for 12 minutes, until combined. Ready to use in your recipe.
Warm 2 cups of heavy cream and 1 cup butter and add to potato base.
Whip to desired consistency. Season to taste.
1 2
B R I L L I A N T B E G I N N I N G S® P O TAT O E S are the perfect start for your signature mashed potatoes and quality potato sides. We’ve washed, peeled, boiled and riced field-fresh potatoes so you can create your signature touch.
I N G R E D I E N T S : P O TAT O, S A LT.(freshness preserved with sodium bisulfite)
Gluten, Dairy and PHO Free Kosher Pareve
Allergen Free Produced in a Peanut-Free Facility
0 g Trans Fat per Serving as Sold
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L O T C O D E I N T E R P R E TAT I O N Codes are printed on all cases and packaging.
1 1 2 0 4 S 1 8 4 2 (ie- Nov. 20 • 2014 • Shelley • 6:42 pm)
Date of Packaging (mo/day)
Date of Packaging (year)
Manufacturing Plant & Line Military Time
Brilliant Beginnings® Whole Raw Potatoes Refrigerated Diced Potatoes
Refrigerated Mashed Potatoes
The Brilliant Beginnings® ADVANTAGE
P A C K / S I Z E 6/ 26 oz 1/ 50 lbs 2/ 10 lbs 24 lbs Better Storage Efficiency
C O S T C O M P A R I S O N 1 $0.76 / lb $0.87 / lb $1.19/ lb $1.27/ lb Lowest Cost
H O L D T I M E Up to 4 hrs Up to 1 hr Up to 1 hr Up to 1 hr Holds 4X longer
Y I E L D % 100% 70% 100% 92% No Waste
P R E PA R E D C A S E Y I E L D S2 46 lbs 35 lbs 20 lbs 22 lbs More Servings per Case
SKU DESCRIPTION GTIN PACK SIZE
CASE WEIGHT OUTSIDE CASE DIMMENSION
SHELF LIFE
SERVING QTY (based on 4 oz water only prep) MIN/
SERVEGross Net pkg case
10630 Brilliant Beginnings® Potatoes 10011140106306 6/26 oz 10.636 lb 9.75 lb 5.875 x 16 x 11.875 6 months 30 180 15
10762 Brilliant Beginnings® Potatoes (CAN) 10011140107627 6/736 g 4.82 kg 4.42 kg 5.875 x 16 x 11.875 6 months 32 192 15
O T H E R P O T A T O F O R M A T S
D O N ’ T C O M P A R E
Basic American Foods™ and Kern-Dried™ are trademarks and Brilliant Beginnings® is a registered trademark of Basic American Foods.
2999 OAK RD., SUITE 800, WALNUT CREEK, CA 94597 BAF.COM™
1952 • 5/17
“It is easy to prepare and it has the natural, real taste we are looking for. The cost is competitive and has boosted the sales of potatoes since we started using them.”
–RESTAURANT & BAR OPERATOR
1 Potato costs based on average pricing from distributors 2 Potato yield study conducted by the National Food Laboratory