Media Information
Connecting Communities to Business through Local Print Advertising
201
3/1
4
Advertising sales people don’t have the best reputation. Unfortunately, many businesses have experienced bad practices that makes them wary of placing their trust in advertising. Our aim is to restore that trust and improve the reputation of advertising through leading by example. We offer a refreshingly new approach to local marketing, especially for small businesses. If you lack either the time, budget or expertise to market your business as effectively as you’d like, you are speaking to the right people.
Let’s be honest.
We don’t just
sell space.
We listen, support
and deliver.
“Lovely people to work with.”
Roy Hampson
Couldn’t have been more
helpful.” Kay Murrant
“Thank you for helping me start
my business.” Mo Mariner
“Well managed and efficient.”
Andy Gair
Discover is a FREE, door to door local community magazine / directory delivered bi-monthly to 132,000 letterboxes in the Solent region.
Discover’s circulation, format, design and content is orchestrated to generate the best response for our advertisers. Residents welcome it’s regular arrival, read and keep it for sourcing local businesses and community updates.
Whatever your business, budget or location we will suggest the right advertising solution for you.
FACTS & FIGURES
132,000 Circulation
10 Bi-monthly Editions
A5 size
Minimum of 25% editorial
4 Advert sizes
Paid for Listings
Local Business Editorials
Advertisers Index
Leaflet Inserts Welcome
Free Advert Design
Open Mon-Fri 8am-8pm
Our focus is your Response Colourful. Informative. Handy Size. Local. Effective.
Everything about Discover’s circulation, distribution areas and methods and pricing structure is detailed, shared openly and available online.*
You are entitled to ask for proof of circulation and printing so you know exactly what you are paying for. Please ask other publishers to do the same.
”
“ I was very impressed with the amount of information I
got on the website including an instant price with a
breakdown. I have dealt with many magazines over the
years and I have to say that Mel and Tania at Discover
are a refreshing pair of professionals. Charlotte, Just
Shutters
Trust & Transparency
* Visit our “Compare Us” section online
For Accuracy
We Quote Circulation
Figures Not
Readership
Discover Community Website
Tel: 023 8026 6388
Who is Behind Discover ?
Melanie is the creative arm of the partnership having spent 25 years in marketing communications within small to medium size businesses and corporations. She devised advertising campaigns, co-ordinated direct mail programmes, exhibitions, sales conferences and managed press relations. As a marketing junkie with never ending ideas she particularly enjoys brainstorming with start up businesses.
Melanie Tinson Sales, Marketing & Distribution
Tania Houston Production, Finance & Editorial
With her background in programming and IT services, Tania is especially good at exploiting the latest technology and applying it to a small business. She has the patience and skills that many of us wish we had to exploit the internet and all the software and apps on offer. She’s happy to share these nuggets with Discover customers. Discover Magazines is run using all these services so they are practical, tried n’ tested solutions.
“ ” It costs nothing to be professional, helpful and to share our experience.
132,000
A5
300 +
8am-8pm
www
Advertising ... with Extras 5 of 21
Circulation It’s the largest yet most flexible circulation in this area, focusing on ABC1 privately owned properties including door to door delivery by Royal Mail.
Format & Formula Discover’s design and style is specifically designed to achieve high response rates with many features to attract both passive and active readers.
Results Our list of satisfied advertisers grows every month. Regular advertising wins new customers, raises your local profile and drives traffic to your website. Well established and successful means we must be getting it right!
Professionalism We are experienced in marketing, advertising and running SMEs. We offer honest advice, support and are open for business when you need us.
Extras A menu of extras to help market and better manage your business including leaflets, websites, design, business management tools and much more.
Tel: 023 8026 6388
16 of 21
Designed for Response Fewer adverts per page so YOU stand out
Free EDITORIAL on regular
rate
17 of 21
Ask about Directory LISTINGS for
really small budgets
Designed for Response
It’s Worth Keeping !
At Least 25% Editorial Every issue
Readers LOVE
Discover !
Useful Numbers
Ad Index Signposting
To You!
www.discovercommunity.co.uk incl our Business Directory We Drive Readers to
Ad Index - Puzzle Answers
Discover Community Website
Tel: 023 8026 6388
Advert Sizes
4 Advert Sizes: (w)mm x (h)mm
A5 full page
134mm x 192mm
Half page Landscape:134mm x 94mm
Portrait: 65mm x 192mm
Quarter page 65mm x 94mm
8th page
65mm x 45mm
Sample A5 page Property Services
Outdoor Living/ Gardening
Moving Home
Independent Retailers
Hair & Beauty
Health & Wellbeing
Education
Motoring
Professional Advice
Business Services
Event Planning
Pet Services
Sport & Leisure
Eating & Drinking
Entertainment
What’s On, Upfront & Personal,
Community “snippets”, Hampshire
Walks, Reviews, Short Story, Puzzle
Page / Kids Korner, Recipe, Puzzles &
Quiz, Useful Numbers & Local Groups
Directory
What’s Your Category?
Features That Keep Discover Readers Loyal & Regular
Discover Community Website
Tel: 023 8026 6388
www.discovercommunity.co.uk Discover is the only local publication in the Solent area with a fully up-to-date and useful, community focussed website for its readers. For our regular advertisers there’s free inclusion in the Business
Directory with links to their websites. Plus
Local Notice Board
Hampshire Walks
Clubs & Societies
What’s On
Restaurant Guide
Useful Numbers
Councillors & MPs
Community Calendar
Marketplace
Amenities Directory
Throughout the editorial we direct our readers to our community site
Local Advertising
+
Advertising is just one piece of the marketing picture. Discover advertisers on our Regular Rate have exclusive access to our
Menu of Extras to help with marketing, small business management and implementing technology for improved efficiency.
......With
Extras
EXTRAS MENU Free to Regulars Discounted for Discover
Initial Advert Design •
Marketing Advice •
Editorial Opportunities •
Front Cover Sponsorship •
Website & Google Svs •
Leaflet Design, Print & Delivery •
Graphic Design Services •
Computer Support •
Vehicle Signage •
Business Toolkit Advice • •
Business Toolkit Implementation •
Telephone Answering Svs •
Email Marketing Slots •
Discover Community Website
Tel: 023 8026 6388
Our Circulation One Title
10 Editions 132,000 Homes
WINCHESTER Olivers Battery Badger Farm Kingsworthy
CHANDLERS FORD Otterbourne Hursley Boyatt Wood Allbrook
ITCHEN VALLEY Hedge End Botley Horton Heath &Fair Oak Colden Common
SOUTHAMPTON Chilworth Regents Park Upper Shirley Rownhams & Nursling Bassett Highfield Lordswood
LOCKS HEATH Park Gate Swanwick & Burridge Sarisbury Green Titchfield Common Warsash
ROMSEY North Baddesley
Ampfield The Wellows Michelmersh
SOUTHAMPTON WEST Totton
Ashurst Cadnam
Netley Marsh
SOUTHAMPTON EAST
Bitterne Park Bitterne
Midanbury West End
MEON VALLEY Bishops Waltham
Wickham Waltham Chase
Knowle Shedfield
Boorley Green
FAREHAM Whiteley Titchfield
5 Editions Printed
in EVEN months
5 Editions Printed
in ODD months
1
5
3 4
2
6
10
9
7
8
1 6
7
8
9
10
2
3
4
5
Booking Option 1: Go MAX
Best Buy save 40%
132,000 circulation - all editions 5 printed in odd months 5 print in even months 40% discount Available on Regular Rate only Tailor your advert per edition Advertise from £185 pm
x 10 5 x even
5 x odd
all editions
Choose East or West ± 66,000 circulation 5 editions; printed in odd
and even months 25% discount Regular Rate only
Advertise from only £99 pm
save 25%
X 5 even
odd
1
5
3 4
2
6
10
9
7
8
Option 2: Go West / East Package
EAST
WEST
editions
Discover
1
5
3 4
2
6
10
9
7
8
ROMSEY 14,400
SOUTHAMPTON WEST
14,300
SOUTHAMPTON EAST
14,500
MEON VALLEY 9,000
FAREHAM 14,500
WINCHESTER 9,000
CHANDLERS FORD & EASTLEIGH
14,000
ITCHEN VALLEY 14,000
SOUTHAMPTON 15,000
LOCKS HEATH 14,500
1
6
7
8
9
10
3
4
5
2
EVEN MONTHS
Or Go “Bespoke”
Edition Name Circ.
Choose only one, a few or any other combination including a variety of advert sizes. From £17 pm *
ODD MONTHS
Online Quote Calculator
Click HERE
Discover Community Website
Tel: 023 8026 6388
Bespoke Example: One edition
e.g. Mobile Hairdresser in Winchester
8th Page 1 edition Regular Rate
Circulation : 9,000 homes Winchester Edition: Odd months (Jan, March, May etc)
Cost per month: £17 + vat paid by direct debit Flexible Adverts: As she’s a regular advertiser, she can upgrade to a quarter page during her typically quiet periods of the year to boost response. Extras: Free advert design. She benefits from the discounted answering service.
Leaflet insert @ £35 per 1000 cost her £315 + vat for one issue to help launch her business and distribute her price list to 9k homes.
6
Flexibility. Choice. Value. And still Local.
Discover Community Website
Tel: 023 8026 6388
Bespoke Example: 3 editions
e.g. Electrician based in Chandlers Ford
Books Quarter Page In 3 editions Regular Rate
Regularly hits: 43,200 homes
Romsey Edition: 14,400 in Feb, April, June (even months)
Chandlers Ford: 14,000 in Jan, March, May (odd months)
Southampton: 15,000 in Jan, March, May (odd months)
Tailored Adverts: We run his advert with an 023 80 telephone number in the Southampton and Chandlers Ford editions. In the Romsey edition we change it for the 01794 number so his business portrays a local presence. Extras: Free advert design, Free editorial. Geographical phone nos.
Cost per month: £137.20 + vat paid by direct debit
He might add Southampton East at a later date reducing the cost per quarter page thereafter to £44.71 and adding another 14,500 homes in even months.
1
7
9
Want to Reach A Bit Further
Afield?
WHICH MONTHS
EDITION
* Leaflets accepted IN-HOUSE
Bimonthly CIRC
ODD ROMSEY * 4,400 10,000 14,400
ODD SOUTHAMPTON WEST * 6,300 8,000 14,300
ODD SOUTHAMPTON EAST * 8,200 6,300 14,500
ODD MEON VALLEY 9,000 - 9,000
ODD FAREHAM * - 14,500 14,500
EVEN WINCHESTER * - 9,000 9,000
EVEN CHANDLERS FORD &
EASTLEIGH * - 14,000 14,000
EVEN ITCHEN VALLEY * 3,000 11,000 14,000
EVEN SOUTHAMPTON * - 15,000 15,000
EVEN LOCKS HEATH * - 14,500 14,500
100% Delivered
Our circulation figures are what we print AND deliver (not free pick up) via two methods:
ROYAL MAIL Why? Rural areas or areas
difficult to reach, often large, detached properties. Discover is often the only publication they receive, good for our advertisers.
Every private household in these postcodes receives a copy delivered with their post;
SO51 sectors 0,6,9 (outside Romsey) SO32 sectors 1, 2 (inc Bishops Waltham) PO17 sector 5 (inc Wickham) SO40 sectors 2,7 (Ashurst, Cadnam, Ower) SO50 sector 7 (Fair Oak, Horton Heath) SO18 sectors 1,3,4,6 (Bitterne)
IN-HOUSE DISTRIBUTORS We don’t use agencies. All our distributors are
closely monitored and managed.
Ask about Leaflet Inserts
Door to Door Delivery Monitored
ROYAL MAIL
We pay Royal Mail to deliver to every non business address in a postcode sector. It’s a very reliable method of delivery so we don’t carry out secondary checks.
OUR DISCOVER DISTRIBUTORS
Trackers - devices which precisely record and reports a distributor’s journey. Ideal for new starters and random checks.
Competitions - residents supply their postcode to enter - another delivery check method
Mystery Houses - Many routes have mystery houses where residents support Discover by reporting receipt of their copy.
Door to Door Checks carried out by Distribution Supervisors on random routes not covered by the above methods.
ABC1 profile
3+ bedrooms garden & driveway
When is Discover Delivered?
Each edition is printed bi-monthly yet to ensure a steady stream of enquiries for our advertisers we stagger the deliveries over the two months with three weeks between drops.
Each edition’s split depends on the proportion delivered by Royal Mail. In most cases both deliveries are about the same number. For this reason we quote advertising rates PER MONTH e.g. Romsey Edition Jan/Feb issue: 14,500 circulation bi-monthly
Printed Bi-monthly Delivered Monthly
6,500 delivered by Discover in January
8,000 delivered by By Royal Mail in February
Rates & Package Prices
pm + vat
Frequency is key to effective advertising so we recommend the Regular Rate. For a non Regular Rate booking please call 023 8026 6388 or use our Online Cost Calculator unique to Discover.
Price Per Option REGULAR RATES £ per month+ vat
Two month Circulation 1/8 1/4 1/2
A5 PAGE
1 Edition
Winchester or Meon Valley only 9,000 £19 £32 £59 £115
1 Edition only
All Other Editions ±14,000 £28 £49 £86 £165
Go West or Go East Package
5 editions 66,000 £99 £175 £299 £585
Go Max (East & West) Package
10 editions 132,000 £185 £295 £495 £850
WHAT IS REGULAR?
Minimum of 6 months
Best Value Rate
Most Effective Results
Free Advert Design
Free Editorial
Discover Extras Apply
CONDITIONS OF BOOKING
Continuing after 6 months until cancellation
Monthly payments
Direct Debit
Instant Quotation Online
www.discoveradvertising.co.uk
Making Life Easy 5 of 21
Magazine Gallery - all editions Get an Instant Advertising Quotation 2014 Magazine Schedule with Copy
Deadlines, Print Dates & Delivery Dates per edition
Proof of Circulation Advert Sizes & Spec Delivery Areas per edition in detail
Discover vs Other Publications Leaflet Inserts—Availability per Edition Online Booking - minimal paperwork Editorial Request Form Terms & Conditions Meet The Discover Team
www.discoveradvertising.co.uk
Everything You Need Is Online
14 of 13
CIRCULATION Largest Flexible
Targetted Detailed
COST Regular is Best
Packages/Bespoke Online Calculator Monthly payment
DELIVERY Royal Mail In-house
Monitored Precise
FORMAT A5 Read & Keep Response driven
Advertiser focussed Best showcase
EXTRAS Websites
Leaflet Printing & Design
Business Tools Marketing
SERVICE Free advice
Full Transparency Professional
Efficient
You can book online at any time or call to discuss your needs.
Tel: 023 8026 6388
Open Monday to Friday 8am-8pm
Ready to be “Discovered”?
www.discoveradvertising.co.uk
www.discovercommunity.co.uk
discovermagazines
Recommended
