Download pdf - Disappearing limits

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

Disappearing Limits

Digital Momentum 2016 and BeyondThe Traveller Perspective

Michael Bednar-‐BrandtDirector Digital EMEA


Safe Harbor StatementThe following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.


IN SAN FRANCISCO, UBER HAS 3X THE REVENUE OF THE ENTIRE PRIOR TAXI AND LIMOUSINE INDUSTRY.


THE WTF ECONOMYTIM O’REILLY

Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |

WTF?! WHAT HAPPENS TO ALL THOSE UBER DRIVERS WHEN THE CARS START DRIVING THEMSELVES? AI’S ARE FLYING PLANES, DRIVING CARS, ADVISING DOCTORS ON THE BEST TREATMENTS, WRITING SPORTS AND FINANCIAL NEWS, AND TELLING US ALL, IN REAL TIME, THE FASTEST WAY TO GET TO WORK. THEY ARE ALSO TELLING HUMAN WORKERS WHEN TO SHOW UP AND WHEN TO GO HOME, BASED ON REAL-‐TIME MEASUREMENT OF DEMAND. THE ALGORITHM IS THE NEW SHIFT BOSS.

TIM O’REILLY


#1

EVERYTHING THAT CAN BE AUTOMATED WILL BE AUTOMATED

Image: Steve Jurvetson, Flickr.com

Manual Labor

Logistics

Pattern Recognition

Process Work

Personal Assistance

Customer Service

Tailored Marketing

Translations

… and more


#2

LEADERSHIP IS BASED ON MASTERING CUSTOMER EXPERIENCE

Image: Massachusetts Office for Travel and Tourism, Flickr.com

Product Experience

Online & Offline Interaction

Marketing Experience

Sales Experience

Service Experience

Omni-‐Channel Experience

Ongoing Conversations

Next Gen Loyalty

… and more


#3

THE INDUSTRIAL WAY OF MASS PRODUCTION IS BEING REPLACED BY INDIVIDUALTAILORING ON INDUSTRIAL SCALE

Personalized Offers

Tailored Services

Tailored Marketing

Personal Rewards

Tailored Products

Adjusted Conversations

3D Printed Goods

Personal Assistants

… and more

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Image: Morgana F1, Wikipedia.

#4

WE LIVE IN THE NEW RACE FOR BUSINESS MODEL EVOLUTION

Everything as a Service

Platform Ecosystems

Outcome Economy

Vanishing Industry Barriers

Adjacent Markets

Sharing Economy

… and more


New Products

Product Ecosystems

Extended Service Offerings

Platform Ecosystems #5

STARTING WITH THE CUSTOMER TO EXPLORE THEIR NEEDS

Product

Product Services

Product as a Service

Customer Focus

Product Focus

Need based Platforms

Core Business New Options


#6

PLATFORMS ARE THE NEW PLANE OF COMPETITION

Image: Tsuda, Flickr

Bottleneck of the Value Chain

Rising Industry Platforms

Complete Ecosystem

Data is the New Oil

Filling Complete Need Families

Strong fencing and scale effects

Unparalleled Profitability

Constant Innovation

… and more


Evolution of the PhoneBeing in everybody’s pocket-‐ what else could it do?

Telephone

Contacts Book

Personal Assistant

Photo Camera

Game Console

Platform for 3rdParty Apps

Internet Access

Evolution of the FridgeBeing in everybody’s home*

-‐ what else could it do?

Keep Food Cool

* Or Office

Music Player

???



How to Deliver?

On-‐Demand Delivery

Personalized Product

Services PlatformWhat do I need?

Data as Key Value

New Consumer Relationship

Edge Manufacturing

Maintenance / Replenishment

Adjacent Markets

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Image: NASA

SO WHAT IS CHANGING IN TOURISM?

?

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Image: NASA

CHANGING DESTINATIONS?

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Image: D. Ramey Logan

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Image: Airbnb, Host Cheryl

CHANGING MARKET PLAYERS

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Image: Grand Ferdinand

CHANGING CATEGORIES


CHANGING EXPERIENCE DELIVERY

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Image:trailsource.com

Nike+ FuelBand

CHANGING ECOSYSTEMS

GoPro Video

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Image: Hilton Honors

CHANGING SERVICE DELIVERY

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Image: 9to5 Mac

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Image: Savioke / Konica Minolta

CHANGING SERVICE OPERATIONS


Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Image: Dieselstation

CHANGING COMPETITION


CHANGING MONETIZATION MODELS

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Image: Siyuwj

CO-‐INNOVATION CHANGES EXPERIENCES

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Source: Deloitte - Travel Consumer 2015, Engaging the empowered holidaymaker

CHANGING CUSTOMER JOURNEYS


Enjoy

Repeat

CHANGING PERSPECTIVE

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Source: Deloitte - Travel Consumer 2015, Engaging the empowered holidaymaker

CHANGING ROLE OF DATA

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Source: Booking.com


ChangingSales Channels

Technology fueled Speed of Change

Diverse and Specialized Industry Structure

Business Model Uncertainty

Addressing New Customers

Dependency of Global Platforms

Customer Expectation Changes

Ad-‐hocProduct Packaging

Cost Pressure

9 AREAS CHALLENGING THE INDUSTRY



COMPETING PRIORITIES?

Better Service

InnovationCost Reduction


ARE YOU PREPARED?


“BBVA will be a software company in the future.”

– Francisco González, BBVA Chairman & CEO


“Companies feel an incredible need for tech innovation.”

“All of application development and testing will move to the cloud.”– Mark Hurd, CEO of Oracle


CLOUD 2.0THE COMPLETE CLOUD.

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |

ENTERPRISE PERFORMANCEMANAGEMENT

ENTERPRISE RESOURCE PLANNING

HUMAN CAPITAL MANAGEMENT

SUPPLY CHAIN MANAGEMENT

CUSTOMER EXPERIENCE

ORACLE APPS

Oracle Integrated Cloud


INTEGRATION

CONTENT AND PROCESSAPPLICATION DEVELOPMENT

DATA MANAGEMENT

IT OPERATIONS MANAGEMENT

VISUAL ANALYTICS

MOBILE

PaaS



IaaS

NETWORKING

COMPUTESECURITY

STORAGE



#7

WE WORK WITH OUR CUSTOMERS IN NEW WAYS TO ENABLE CONSTANT INNOVATION

Customer Experience Journey Mapping

Cloud Patterns

Ideation Workshops

Platform Mapping Workshops

Innovation Hackathons

Cloud Prototyping

Digital Maturity Assessments

Digital Insight Program

… and more


Ubank nurtures customer loyalty w ithsmart services and intelligent insight

Oracle Digital helps insuranceproviders co-‐create connectedcar services w ith Verizon

CaixaBank chose Oracle Digital for its SmartBanking service, deliveringhyper-‐personalisedexperiencesin real time Paym uses Oracle Digital

to let people pay friends and family w ith just a mobile number

Oracle Digital helps digital pioneers uncover more value in a hyperconnected world


#1 IN THE CLOUD WE WANT TO BE YOUR FIRST CHOICE FOR ANY NEW PROJECT. TRY US.

SAASPAASIAASDAAS
