BRANDSLOVE MUSIC
INTERACTIVE MUSIC BUREAUwww.digizik.com
SONIC BRANDING
MM GIVE ME MORE - APRIL 2016
INTERACTIVE MUSIC BUREAU
• Connect ressources, audiences and marketing objectives
• Create value through music experiences
• Connect target thanks to engaging content
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CLIENTS
● BNP Paribas Fortis ● Hello Bank! ● STIB/MIVB ● Volkswagen ● L’Oréal ● TicTac ● Valvert ● Ricola ● NRJ Mobile ● Cine Tele Revue ● La Ligue Braille ...
● Publicis ● Greenpig ● Not Human ● Experience agency ● Havas WorldWide ● Van Piperzeel ● ID Weaver ● KI2S ● Trendwolves...
● Sony Music Entertainement ● Warner Music ● Savoir Faire ● Infine ● Ninja Tune ● Bromance ● Court-circuit ● Club Plasma ● Conseil De La Musique ● Fire Starter ● Brussels Major Events ● Couleur Café ● Esperanzah! ● Jeunesses Musicales ● Palais 12 ● CCRC Eden ● Le Vecteur ● ...
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WHY?
72% OF CONSUMERS WOULDN’T MIND IF THEIR FAVORITE BRANDS DISAPPEARED TOMORROW
★ Havas
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MUSIC ARTISTS REPRESENT
7 of the top 20 “most liked” people on Facebook
7 of the top 10 “most followed” people and brands on Twitter
5 of the top 10 “most followed” people on Instagram
★ IFPI
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•Connect audiences with engaging content
•Help brands to become culturally relevant and meaningful for people
•Deliver experiences and emotions —> tap into people’s desires and aspirations —> turn customers into fans
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LEVERAGES
•Artist partnership (Ambassador, Production)
•Event partnership (Festival / Location / Party /…)
•Brand content (Collaborations, Competitions, Media…)
•Specific service/offer (Ticketing, Streaming, Carpooling…)
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HOW TO DEVELOP SUCCESSFUL
PARTNERSHIPS?•Make sure values of artist and brand
are aligned
•Analyze comprehensive data about the reach of the artists
•Create value
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INSIGHTS AT SONY MUSIC
Brand Partnership
New Business
Compilation
Online
A&R
Streaming
Marketing
Promo
Insights
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DIFFERENT DATA SOURCES
•Socials
•Streaming platforms
•Shazam
•Sales
•Tailor-made surveys
•Segment Explorer
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TURN DATA INTO SERVICE
| Segment Explorer
•Music tastes and habits
•Media consumption (quanti/quali)
•Lifestyle
•Socio-Demo
•Brands consumption
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REPORTS
•Brand Report Brand > Audience
•Artist Report Artist > Audience
•Media Report Media > Audience
•Slice and Dice Segment > Audience
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FIELDS OF APPLICATION
•Strategy
•Partnerships and deals
•Crea
•Media plans
•Post campaign evaluations
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SOUND IDENTITY |
SYNCHRO/ LICENCING |
REWARDING |
| AMBASSADORS
| SPONSORINGPOS MARKETING |
| ACTIVATIONS
| BRAND CONTENT
| CORPORATE EVENT
PREMIUM |
| BRAND MEDIA
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