Download pdf - DigitalNest Adwords Google Support€¦ · Dynamic Search Ads Remarketing Conversion Tracking 8. AnneMarie's business goal is to generate online sales of her handmade purses.Her AdWords

2/16/2016 DigitalNest Adwords Google Support

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DigitalNest Adwords Google SupportThese are the previous and sample questions,preferably for Google Adwords Fundamental Certification.Answers Once submitted cannot be edited again

* Required

1. What is the best Bidding Option for and advertiser who wants to drive more clicksfrom mobile devices? *Mark only one oval.

Target Return on Ad Spend (TROAS)

Costperacquisition(CPA)

Target Search Page location flexible bidding strategy

Mobile bid adjustments

2. You want to generate leads with your AdWords campaign by encouraging peopleto fill an interest form on your website. What do you need to know to measureReturn On Investment(ROI) for this campaign? *Mark only one oval.

You cannot calculate ROI for campaigns that are focused on Online Leads.

compared to how many forms were completed

How much you've spent on the campaign compared to the value of leadsgenerated

The number of clicks that your ad received divided by the number of times that itshowed.

3. A standard AdWords text ad is made up of : *Mark only one oval.

A headline, an image and description text

A display URL and description text

A headline and description text

A headline, a display URL and description text

4. Nadia manages a local gym and is running an ad to drive more free trialmemberships. What could she include in her ad text? *Mark only one oval.

A calltoaction like "Sign up for a free trial".

A promotion like "20% off fitness classes

A calltoaction like "Visit our gym now".

A prominent headline like "TRAIL MEMBERSHIPS AVAILABLE".



5. Donna sells Tshirts featuring vintage album covers.She wants people searchingfor unusual Tshirts to find her website,but she also thinks people interested inmusic might make a purchase.What campaign type would you recommend? *Mark only one oval.

Display Network Only Remarketing"

"Search Network only All Features

"Display Network Only All Features"

"Search Network with Display Select All Features"

6. What does "converted clicks" measure? *Mark only one oval.

The percentage of clicks that led to a conversion

The total number of clicks that led to conversion

The total number of clicks within your chosen conversion window.

The total number of conversions divided by the total number of clicks.

7. Your client wants to show ads to people who've visited her website before.WhichAdWords feature would you recommend that she uses? *Mark only one oval.

Ecommerce tracking

Dynamic Search Ads

Remarketing

Conversion Tracking

8. AnneMarie's business goal is to generate online sales of her handmadepurses.Her AdWords costs are 1000 INR per week and she wants to know if heradvertising investment is paying off.What additional information do you need inorder to calculate her Return on Investment(ROI)? *Mark only one oval.

Number of clicks on her ads and revenue that they generated

Costs to produce her purses and revenue generate from her ads

Number of clicks on her ads and costs to produce her purses

How many times her ads have been viewed and clicked

9. When setting up a campaign,you can use Display Planner to get an idea of thebudget and bids that you should set based on your: *Mark only one oval.

Historical costperclick(CPC) estimates for your keyword and placement ideas

Historical conversions rate estimates for your keyword and placement ideas

Traffic estimate for your placement ideas

Traffic estimate for your keyword ideas



10. An advertiser looking to drive conversions is using manual costperclick(CPC)bidding.Which factor should be most important for this advertiser when decidingkeyword bids? *Mark only one oval.

The bids of the next closes advertiser

The profit derived from Paid clicks

The average Profit per conversion

The Quality Score of the keyword

11. What does "converted clicks" measure? *Mark only one oval.

The total number of conversions divided by the total number of clicks.

The total number of clicks that led to conversion

The percentage of clicks that led to a conversion

The total number of clicks within your chosen conversion window.

12. On the Google Display Network, your ad is eligible to show on a web page if your *Mark only one oval.

Keywords match that webpage's content

Website matches that web page's content

Ad text matches that web page's content.

Landing page matches that web page's content

13. Which of the following items is not a component of the Quality Score? *Mark only one oval.

Maximum costperclick(max CPC) bid

Ad relevance

Expected clickthroughrate(CTR)

Landing Page experience

14. Each Campaign in your AdWords account should have single : *Mark only one oval.

Maximum CostperClick(max CPC) bid

Ad Group

Landing Page

Business Goal



15. Mimi wants to reach people searching for baked goods, but only wants her ads toshow during the hours that she's open for business.Which campaign type is agood fit? *Mark only one oval.

"Search Network with Display Select All Features"

"Display Network Only All Features"

"Display Network Only Remarketing"

"Search Network Only All Features"

16. Your ad can show on the Google Search Network when someone searches forterms that are similar to your : *Mark only one oval.

Keywords

Placements

Ad Test

Website

17. If you want to direct people to specific pages on your website from your ad, youcan create an ad that uses *Mark only one oval.

Callout Extensions

Location Extensions

SiteLink Extensions

Previous Visits Extensions

18. Blake is focused on branding and is more interested in his ads being viewed thanin generating clicks.Which of these features would NOT be a good fit for him? *Mark only one oval.

Reach and frequency data

Call Extensions

Placement Targeting

Costperthousand impressions (CPM) bidding

19. An advertiser wants to increase the Quality Score of lowperformingkeyword.Which approach would recommend *Mark only one oval.

Modify the ad associated with that keyword to direct to a highly relevant landingpage

Set and adgroup bid adjustment of +20% for that keyword

Delete the keyword and add a synonym of keyword to the campaign

Delete the keywords and use the keyword Planner to find relative keywords



20. Your clients get more conversions from ads that appear to people in Tokyo.Whatactions should you take to try and increase the number of conversions for thisclient? *Mark only one oval.

Use the user location view to understand who click your ads are located in Tokya

Create separate ad group to target ads and bids for Tokya

Use location bid adjustment to increase bids for customers in Tokya

Refine where your ads show by adding keyword "Tokyo".

Submit your answer DigitalNest Google AdWordsFundamentals

21. When creating a keyword list using broad match, why should you leave outmisspellings and plural forms of keywords? *Mark only one oval.

Broad match only includes the exact words and phrases a user searches for

AdWords only shows an ad for keywords with proper spelling and plural forms

Your keyword list would be disapproved on Google's advertising policies

AdWords can automatically include these variations for you

22. Belinda's boutique just started carrying 3 new designer labels.She wants to showan image ad announcing the new collections to people who are browsing websitesabout designer clothing.What campaign type is a good fit? *Mark only one oval.

"Search Network Only All Features"

"Display Network only All Features"

"Search Network OnlyStandard"

"Shopping"

23. Every time that your ad is eligible to show,AdWords calculates its Ad Rank usingyour bid amount,components of the Quality Score and : *Mark only one oval.

The expected impact of extensions and other ad formats

Your historical conversion rate

The Search ranking of your website

The daily budget that you've set



24. An advertiser has decided that they want to spend 7000 INR per month for theircampaign.How would you recommend that they set their budget in their AdWordsaccount? *Mark only one oval.

Set a daily budget of $20 for the advertiser's campaign.

Set a daily budget of $30 for the advertiser's campaign

Set a bid of $20 for the advertiser's campaign

Set a bid of $20 per ad group.

25. You sell video games and want people who play mobile gaming apps to knowabout your store. *Mark only one oval.

It lets people who see your ad get directions to your store on Google Maps

It encourages people using mobile devices to install your app

It allows you to show your ad on app categories that you choose

It directs people to your online store to purchase your products

26. Why should you link your client's AdWords account to Google's Webmaster Tools?*Mark only one oval.

See which campaigns have the biggest changes in clicks,costs and conversions

See if people reach your client's website via ads or organic search results

See how your ads performed when triggered by actual searches.

See how often your ad ranks higher in search results than those of otheradvertisers participating in the same auction.

27. An advertiser should group their campaign by : *Mark only one oval.

Number of ad groups per campaign

Type of product or service

Maximum costperclick(max CPC) bids

Number of Keywords

28. A client that owns a finedining restaurant in London wants to get more phone callsfrom people researching places to eat on their mobile phones.How should youoptimize this client's campaign to help achieve goal? *Mark only one oval.

Include a phone number in the client's ad's headline and monitor performance withthe mobile clickstocalls segment

Add call extensions to the client's ads and monitor performance with the top vsother segment

Add call extensions to the client's ads and monitor performance with the mobileclickstocalls segment

Include a phone number in the client's ad's headline and monitor performancewith the top vs other segment



29. When reviewing the Search terms report for one of your client's campaigns, younotice several terms that aren't relevant to what they're advertising.How can youuse this information when refining when refining the campaign's keywords? *Mark only one oval.

Add hte terms as Exact Match Keywords

Add the terms as negative keywords

Add the terms as keywords

Add the terms as phrase match keywords

30. Your client noticed that their ad was disapproved for editorial reasons.Why is itimportant for them to understand and abide by Google's advertising policies? *Mark only one oval.

AdWords policies can help keep ad costs low and affordable for the advertisers

AdWords policies can help ensure that ads are useful,varied,relevant and safe forweb users

AdWords policies can help web users distinguish between ads and resultsearches

AdWords policies can keep disapproved ads and websites out of organic searchresults

31. Which ad extension would you use for an advertiser who has a chain ofrestauranta? *Mark only one oval.

Location extensions

Seller ratings

Sitelinks extensions

Previous visits extensions

32. What's a benefit of having multiple ads in an ad group *Mark only one oval.

AdWrods iwll automatically make your ads and show the bestperforming onesmore often

Ads are only eligible to show at the top end if there is more than one ad in that adgroup.

Ads are only eligible to show ad extensions if there is more than one ad in that adgroup.

AdWords will automatically match each ad to the keywords that it's moew

33. An advertiser wants to achieve the top position in paid search results. Whichrecommendations would improve the likelihood of the top ad position? *Mark only one oval.

Decrease costperclick(CPC) bid and decrease daily budget

Improve Quality Score and increase costperclick (CPC) bid

Decrease costperclick(CPC) bid and increase daily budget

Improve Quality Score and decrease costperclick (CPC) bid



34. In order to appeal to customers on mobile devices, it's important to : *Mark only one oval.

Send users to a videobased landing page

Include your phone number as your display URL

Avoid using ad extensions

Send users to a mobilefriendly landing page

35. Your client noticed last month that his ad often showed up beside anotheradvertiser's ad for the same search terms.How can you help your client understandhow he is performing compared to other advertiser? *Mark only one oval.

Use the top movers report to show which campaigns have seen the biggestchange in clicks since last month

use the paid and organic report to show when his website appears in organicsearch, with no associated ads

Use the search term report to show which search terms lead to the most clicks onhis ads

Use the Auction insights report to show how often his ads rank higher in searchresults than those of other advertisers

36. Which statistic indicates how often a click has led to a conversion? *Mark only one oval.

Converted clicks

Clickthrough rate(CTR)

Conversion Rate

Cost per conversion

37. Keyword Planner can help you build a new Search Network campaign by *Mark only one oval.

Multiplying keyword lists together

Suggesting landing pages for your ads

Creating new ads based on your keywords

Organising potential placements into ad groups

38. What's one of the main benefits of using ad extensions? *Mark only one oval.

Extensions increase your reach by showing your ad on more advertising networks.

Extensions provide additional information to make your ads more relevant tocustomers

Extensions ensure a higher clickthroughrate(CTR) because they make your admore prominent

Extensions are automated so that you don't have to create your ads



39. What happens when a campaign consistently meets its average daily budget? *Mark only one oval.

Ads in that campaign will stop showing for the rest of the billing cycle.

Ads in that campaign will show less often than they could

Average costperclick(CPC) bids will be lowered

Your budget is automatically adjusted

40. A client wants to promote her new mobile app by showing her ads in other mobileapps.How can AdWords help accomplish her goal? *Mark only one oval.

Google's Search Network will help her target people who are more likely todownload app

Google's Display Network includes many mobile apps where she could show herad

She can use mobile app extensions to reach users in app

She can use keywords like "mobile apps" to target people who are likely todownload her app

41. What changes can you make to the Display Network campaign of a client whowants to drive awareness of their natural beauty brand? *Mark only one oval.

Increase the daily budget and add text ads with clear calltoactions like "BuyNow".

Target large metropolitan areas where people are more likely to encounter herproduct

Add display ads and affinity audiences targeting people interested in green livingand beauty

Use a balanced combination of broad,exact and phrasematched keywords.

42. Laura runs an online store with a large inventory of children's toys andgames.Which ad format would you use for Laura's campaign to reach peopleinterested in purchasing children's games? *Mark only one oval.

Image Ads

App promotion ads

Sitelinks extensions

Product Listing ads



43. While teaching a new account manager how build a Search Campaign,you tell herthat she should group similar keywords together in an adgroup because it willallow her to : *Mark only one oval.

Create only one ad that's relevant to all keywords

Create ads that are relevant to all keywords

Create a different ad for each keyword

Create multiple ads for each keyword.

44. Julian wants to reach potential customers based on the type of device that they'reusing,but he doesn't know how his campaign performs on different devices.Howcan Julian find meaningful data that will help him decide which devices to target? *Mark only one oval.

Set up an experiment to test which device he should target

Segment his campaign statistics by device.

Create multiple ad groups that target different devices, and monitor the results

Create multiple campaigns that target different devices, and monitor the results

45. Which bidding strategy should Sara use if her goal is to get more people to call herlocal catering business? *Mark only one oval.

Costperview(CPV)

Cost per click (CPC)

CostperthousandImpressions(CPM)

Cost per acquisition(CPA)

46. Your new client's AdWords account has one campaign with one ad group thatcontains a list of hundreds of keywords.Which best practice should you followwhen reorganizing this client's keywords? *Mark only one oval.

Create new ad groups with related keywords grouped together

Create one adgroup for every five keywords

Remove half of the keywords from the ad group.

Create new ad groups with several keyword match types

47. You have signed 3 new clients, each with and existing AdWords account. What'sthe best way to manage these accounts? *Mark only one oval.

Pause your client's campaigns and recreate them in your manager account

Consolidate the 3 accounts into a new AdWords accounts that you create

Link the client accounts to your My Client Centre (MCC) manager account

Use your client's signin information to access and manage the accounts



48. Research for a client who owns used car dealerships shows that people who visithis website also visit certain popular car blogs.Which targeting method would youuse to reach these people *Mark only one oval.

Topics

Placements

Remarketing

Keywords

49. You would choose to advertise on the Google Search Network if you wanted to : *Mark only one oval.

Choose the types of websites where you want your ads to show

Choose from a range of ad formats, like video and Image ads.

Reach customers browsing websites related to your business

Reach customers while they're searching for your products or services

50. How can you see if people are searching for your client's services during the earlymorning and evening hours? *Mark only one oval.

Run a search terms report.

Monitor reach and frequency data

Segment performance statistics by time

Run a keyword diagnosis

51. Tom wants to promote his windscreen repair comapny's emergency service byreaching people exactly when they're searching for help.Which campaign type isgood fit? *Mark only one oval.

"Search Network with Display Select"

"Shopping"

"Search Network Only"

"Display Network only"

52. You can use Display Planner to : *Mark only one oval.

See which image and text ads are performing best on the specific websites thatyou're targeting.

See how other advertisers perform on websites where you want ad to appear.

See ways to reach your target audience based on your keywords, website orinterest categories.

Compare how your current Display Network campaign could perform on websitesthat you'd like to target



53. Data shows that the audience for a client's running shoe shop is women aged 35 to50.How can you optimize this client's Display Network campaign based on yourresearch? *Mark only one oval.

Use frequently capping to limit the number of times that men aged 40 to 65 seeyour client's ads

Increase costperclick(CPC) bids and experiment with variation of ad text thatincludes running tips

Set up a remarketing list to show ads to women who have previously visited yourclient's website.

Add demographic and age targeting to show ads to people in this audience

54. Conversion Optimiser can help drive conversions by using your conversion historyand *Mark only one oval.

Costperacquisition (CPA) goals to raise your bid when a conversion is morelikely

Costperclick (CPC) goals to show the optimal ad when a conversion is morelikely

Costperclick (CPC) goals to raise your bid when a conversions is more likely.

Costperacquisition (CPA) goals to show the optimal ad when a conversion ismore likely

55. A client who owns an online running shoe store wants to drive sales a particularmodel of women's running shoes.What keywords should you include in this client'skeyword list to help achieve their goals? *Mark only one oval.

Generic terms about different types of women's shoes

Generic terms about running and running shoes

Specific terms about the shoe brand and model that your client is selling

Specific terms about the benefits of running

56. When setting up a Search Network campaign for a client, you want to maximise thenumber of clicks that their ads can get.Which bidding strategy should you use toachieve this goal.? *Mark only one oval.

CostperAcquisition (CPA)

Automatic costperclick (CPC)

Costperthousand impressions (CPM)

Manual costperclick (CPC)



57. When reviewing your client's Search Network campaign,you notice that the ads inone of the ad groups have a low average position.Which flexible bid strategyshould you use to help improve the position of these ads? *Mark only one oval.

Enhanced costperclick (CPC)

Target return on ad spend(TROAS)

Maximise clicks

Target search page location

58. By monitoring ad campaign performance,an advertiser may obtain the informationneeedded to : *Mark only one oval.

Compare a campaign performance that of others advertisers

Create duplicate ad group with identical keywords and different ad variations

Determine if campaigns are meeting overall marketing and conversion goals

Create additional AdWords account for lowperforming keywords

59. Clyde wants to raise the profile of his dance school.A "Display Network Only"campaign can help him : *Mark only one oval.

Match his ad text to what people are searching for

Show ads when someone searches for dance class

Show ads on dance websites and YouTube videos

Pick the most popular keywords for his campaign

60. What's the easiest way to evaluate if one version of your landing page performsbetter than another for the same ad? *Mark only one oval.

Create another campaign for the new landing page and compare the twocampaigns

Run a Campaign Experiment on the existing campaign that switches betweenboth landing pages

Create another ad group for the new landing page and compare the two adgroups.

Replace the existing landing page with the new one and compare this month'sdate to last month's

61. Google Analytics can help you learn more about the behaviour of your client'scustomers because it shows you how *Mark only one oval.

They perceive her products

They interact with her website

Likely they are to click her ads

Likely they are to become a regular customer



62. Which of these metrics is especially important to clients who are running abranding campaign? *Mark only one oval.

Average costperclick(avg. CPC)

Impressions

Clickthrough rate (CTR)

Phone call conversions

63. All other things being,equal if you've set a maximum costperclick(max CPC) bidof $1.00 for your ads, and if the next most competitive bid is $0.50 for the same adposition,what is the actual amount that you'd pay for that click? *Mark only one oval.

$1

$1.01

$0.51

$0.50

64. Negative keywords can help advertisers refine targeting of their ads by : *Mark only one oval.

Raising the average position of their ads

Reducing their campaign's daily budget recommendations

Reducing the number of irrelevant clicks

Increasing the number of relevant Display Networking placements

65. What happens as a result of a search campaign consistently meeting its dailybudget? *Mark only one oval.

Fewer sites largest targeted at once

Higher average costperclicks(CPCs)

Missed potential ad impressions

Accelerated ad delivery

66. Which is a benefit of advertising online? *Mark only one oval.

Increase your position in organic results

Make money by showing ads on your website.

Reach people who are likely to be interested in what you're advertising

Automatically collect information about potential customers



67. When people search for your client's watch repair business,they use very specificterms like "vintage watch repairs". To show your ads for these searches, you'llwant to use : *Mark only one oval.

Negative match keywords

Exact match keywords

Broad match keywords

Phrase match keywords

68. When someone clicks your ad, the actual amount that you're charged will be *Mark only one oval.

Maximum needed to hold your ad position, under the maximum costperclick(maxCPC) limit

Minimum needed to hold your ad position or 50% of your maximum costperclick(max CPC)

The minimum needed to hold your ad position, but never more than 120% of yourmaximum costperclick(max CPC)

The minimum needed to hold your ad position,but never less than 50% of yourmaximum costperclick(max CPC)

69. Conversion tracking helps you improve the return on Investment (ROI) from youronline advertising because it *Mark only one oval.

Shows you which ads lead to customer actions that have value for your business.

Automatically gives you personal details about the people who convert

Measures trends relating to the search terms that people have used before seeingyour ad

Focuses on getting customers to complete an online purchase.

70. Your client wants to improve her ad position.What would you recommend? *Mark only one oval.

Make the ad headline longer and more descriptive

Add more keywords and increase daily budget

Improve ad quality and increase bid amount.

Improve Quality Score and decrease bid amount



71. Using the paid and organic report for her travel website,Karen has noticed arelatively high organic clicks/query rate for the search query "SpainHolidays".What does this mean? *Mark only one oval.

People who see Karen's site in the relevant organic search often click through toher site.

Karen's average organic position is higher than other advertisers, but her averagead position is lower than other ad advertisers

Karen's ads don't show for the search query.

Karen's ads often show below her organic results for the search query

72. When creating text ads to advertise a client's small chain of Italian restaurants,what should you include in the ad text to make it compelling to potentialcustomers? *Mark only one oval.

Calltoactions, such as "Find the nearest location"

Information about Italian food in the description

The same headline and description as other advertisers

An exclamation mark in the display URL

73. You would choose to advertise on the Google Display Network if you wanted to *Mark only one oval.

Show ads on Google Shopping

Show ads to people on nonGoogle search sites

Show ads on Google Maps

Show ads on websites related to your business

74. Your travel agency client is running a very targeted campaign to reach people whoare visiting Paris on holiday and don't live in France.What would be an effectiveway to target this client's customers? *Mark only one oval.

Create a campaign with ads and keywords written in French

Create a keyword list with the exact match keyword "Paris" and negative keyword"France"

Create a campaign targeting French and religions other than Paris

Create a campaign targeting Paris and languages other than French

75. Your ad can show to a user when your targeted language matches *Mark only one oval.

The language of websites that a user visits most often

A user's Google interface language setting

A user's browser setting

A user's operating system language



76. Which strategy should Glorgio use to increase the number of relevant clicks fromhis Search Network Campaign? *Mark only one oval.

Add new relevant keywords and remove keywords with low click throughrate(CTR)

Broaden his keyword list with ads with the lowest clickthroughrate(CTR)

Increase bids on relevant keywords and remove keywords with low clickthroughrate(CTR)

Increase bids for ads with the lowest average position and clickthroughrate(CTR)

77. Your client's campaign is getting lot of clicks,but the conversion rate is low.Whichapproach could help improve your client's conversion rate? *Mark only one oval.

Increase the costperclick (CPC) bid for lowperforming keywords

Increase the average daily budget for the campaign

Broaden the list of keywords to reach more potential customers

Make sure that the landing page is closely related to ad

78. Data for your client shows that more estimated total conversions are coming frommobile devices versus computers and tablets.How can you use this data tooptimise your client's bidding strategy? *Mark only one oval.

Use a target search page location to help get your client's ads to the top of mobilesearch page results

Set a mobile bid adjustment to increase bids for searches on mobile devices

Set a mobile bid amount to decrease bids for searches on computers and tablets

Use enhanced costperclick (ECPC) to increase bids that are likely to result inconversions from mobile devices.

79. Higher Quality Scores typically result in : *Mark only one oval.

Higher costs and better ad positions

Lower costs and better ad positions

Lower costs only.

Better ad positions only

80. What's one benefit of creating multiple ad groups? *Mark only one oval.

You can break up keywords and ads into related themes

You can pause specific keywords if they are not performing well

You can target specific ad groups into various Google networks

You can set different budgets for each ad group



81. How do cost per click (CPC) Ads compete with costperthousandimpressions(CPM) ads on the Google Display Network? *Mark only one oval.

CPM bids are effectively converted to CPC bids

CPM and CPC bids only compete against bids of the same type

CPC bids are effectively converted to CPM bids

Ads using CPC bids are not allowed to compete on the Display Network

82. Cliff has started working with a client who has a very disorganized Ad Wordsaccount.What's an effective way for him to begin restructuring his client's account?*Mark only one oval.

Create multiple campaigns, each iwth a set of related keywords

Create one campaign with a broad selection of keywords

Create campaign based on the structure of his clients website

Create one campaign for all the products that his client offers

83. If you'd like your ads to show on certain sites across the Internet,you can addthese websites as : *Mark only one oval.

Keywords

Placements

Topics

Audiences

84. You can use Keyword Planner to identify *Mark only one oval.

The number of negative keywords that you should add

Which text ads are performing best based on your keywords

The amount of traffic that potential keywords might get

web pages where your ad can appear based on your keywords

85. An ecommerce client wants her campaign to be more profitable.After calculatingthe client's total profits from AdWords, what can you do to start maximising resultsfor profit? *Mark only one oval.

Delete keywords that are generating the most clicks.

Test different costperclick (CPC) bids

Test only one version of your ad text

Lower the costperclick (CPC) bids and increase the budget



86. You would advise a client who is launching a new product line to advertise on theGoogle Display Network because it can : *Mark only one oval.

Reach people who are interested in similar products

Use text ads that encourage people to call her business.

Reach people who are searching for her products

Use text ads that encourage people to visit her website.

87. Print,TV and radio advertising typically requires a predetermined budget.What keydifferences enable some online advertising campaigns to invest with moreflexibility without a predetermined budget in mind? *Mark only one oval.

Online campaigns generate clicks, whereas other channels generate exposure.

Online campaigns are highly measurable and can often automate a positive ROI,Itcan be strategic to capture all traffic without a predetermined budget as long as ROI ispositive.

Budgets cannot be applied to online campaigns due to constant changes in traffic

AdWords budgets can only be set once annually and requires a fixed commitment

88. Your client's campaign is consistently meeting its average daily budget.Whatshould you do to maximise your client's budget throughout all hours of the day? *Mark only one oval.

Change the ad delivery method from "Accelerated" to "Standard"

Lower the daily budget amount

Increase the maximum costperclick(max CPC) bid

Pause the campaign to stop showing ads and accruing costs

89. Which is a benefit of advertising online with Google Adwords? *Mark only one oval.

Advertisers can pay to always show their ad above the organic search results

Advertisers pay the same amount every time someone clicks their ads

Advertisers can choose how much they spend and only pay when someone clickson their ad

Advertisers can choose how many times their ad should be show during the day

90. Which client would you advise to use radius targeting? *Mark only one oval.

Denise,whose services can reach customers within 30 miles

Christopher ,who wants to promote his new product in select cities

Mabel,who wants to exclude her ads from certain cities

Luis,whose ecommerce business delivers nationwide



91. Tony travels frequently. He needs to be able to make changes to his AdWordsaccount while he's offline, so he downloads AdWords Editor.Using AdWordseditor,Tony can do all of the following except *Mark only one oval.

Refresh data to reflect the latest statistics on his costperclick(CPC) campaign

Manage,edit and view multiple accounts at the same time

Copy or move items between ad groups and campaigns

Undo and redo multiple changes while editing his campaigns

92. You can use audience targeting to show your ads to *Mark only one oval.

Groups of websites, based on specific interests

Specific groups of people,based on their interests

Specific groups of people, based on their location

Specific websites based on specific interests

93. When choosing a maximum cost per click (max. CPC) bid, you should considerthe amount that you make from a purchase because you want to set a bid amountthat's *Mark only one oval.

50% of how much your product is worth

The same amount as the revenue generated by your product

Based on how much your product is worth

The same amount as the profit generated by your product

94. One of your clients wants to know why a campaign went over the specified dailybudget several days in a row.What would you explain to your client about how theAdWords system works? *Mark only one oval.

AdWords automatically increases the maximum costperclick ( max CPC) bid toshow an ad higher in Google Search results.

Due to changes in traffic,AdWords allows upto 20% more clicks in a day than thebudget specifies.However,in any given month,AdWords never charges more than theaverage daily budget amount multiplied by 30.4

To show an ad more often,AdWords charges more than the average daily budgetamount multiplied by 30.4

Due to changes in traffic,AdWords allows up to 20% more impressions in a daythan the budget specifies



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95. When building a keyword list for a Display Network campaign, you should do whichof the following *Mark only one oval.

Use Display Campaign Optimiser to identify new keywords

Include keywords that are related to the websites that your customers visit.

Only use Keyword Planner to identify new keywords

Only include exact match keywords

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