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DScrapbookisaninitiativeofe‐marketingteamatTheLeelatoreportupdatesonallthingsdigitaleveryfortnight.Theideaistodiscover,spreadandsharenews,analysis,opinionsontechnology,theInternetandhotelbusiness.Anditpromisestonottakemorethan15minutesofyourtime.Foranycomments,queries,brickbats,applaudandcontributionpleasemailto:[email protected]
Editorial “
1 The Week That Was
2 3 4 5 Blogs & Books
Around The World in Luxury
World Weird Web
Digital Bag
A run through of what cool things e-marketing at The Leela does.
T he
T hat
W eek
W as
Web Chutney
WebChutney,WillmanageTheLeela’sonlinewebdevelopmentfromfurtheron.
WhatdowehaveinAndamanIsland:AnewjoineenomenclaturedAditiChopra…AwarmwelcomefromTheLeela.
A new joinee
The Leela is going “Social”
Afternearlyhalfayearofdeliberation,onecompleteyearofresearchandmanysleeplessnightsofbetatesting,wehavefinallytakenourfirststepintothesocialmediauniverse.Watchthisspaceforupdatesinnextissue.
JustabriefgistofoursuccesswiththeKovalamPay‐Per‐Click
campaign,anoverallReturnonAdSpendof40.00,astaggeringClickThroughRateof15.27%(whentheindustrystandardassetbyGoogleisnotmorethan5%)andatotal
revenueof3,11,000inthelast3weeks.Congratulations,Kovalam
The Leela Kovalam success story
B A quick surf on some of the famous and most revolutionary ideas shared on digital media et al.
B logs
ooks
ThisbookisbyLeif&Christian,acreativeteamfromGermany.
TheyselltheirFREEpdfversionofthebook“OhMyGodWhatHappenedandWhatShouldIDo?”fora
tweet.
Pleasereadforourkeynotesbelow.Orthebook,here:http://www.ohmygodwhathappened.com/
Our Keynotes
Ofcoursethingsdon’tbecomeVIRALjustlikethat!
If youhaveany sortofNewMediaphobia thisbookwillhelpyoumakegenerationalchangeinyourhead.WeTOTALLYdigit!Readbelowforourkeynotesfromthebook:
AROUNDTHE WORL
WORLD
in LUXURY A section that
will talk about innovation in the hotel business.
PANTONE e x p a n d s
from color to hotels -------------------------------------------------------------
Designed by Belgian interior designer MichelPenneman and Belgian architect Olivier Hannaert,eachofthehotel's59rooms,whichrangefrom$84to $184 a night, is inspired by different Pantonecolorpalettes.On‐site Pantone Color consultants are apparentlyavailable for "color consultations and educationalseminars on color psychology and trends." Andinside,youcanbuyanyofthemyriadproductsthecompanyhas co‐created: The "PantoneUniverse,"which includes mugs, bath and body goods,clothes, cufflinks, key chains, stationery,bags,andfolding chairs. Those products take their cuesfrom Pantone’s style guide, which dictates iconictouchstonessuchashang‐tagsshapedlikePantonechipsorchip‐windowsthatsticktogarments.Yougottaadmirethechutzpah:Fewcompaniescanclaimtohavesosuccessfullybrandedacolor,muchlesstheveryideaofcolor.
World Weird Web
A micromini report on new happenings, trends, news on the World Wide Web.
NowonderAmazonCEOJeffBezosalwayslookssohappy.AmazonstatedthatsalesofitsKindlee‐bookreaderhavetripledsinceitcutthepricefrom$260to$190,TheshiftatAmazonis“astonishingwhenyouconsiderthatwe’vebeensellinghardcoverbooksfor15years,andKindlebooksfor33months,”thechiefexecutivesaidinastatement.
>>http://mashable.com/2010/07/19/reading‐faceoff‐e‐books‐vs‐print‐books/
GoogleDiscontinuestheNexusOneAndroidPhone!Didanybodynotice?
11WaystoSpeedupWordPressBlog:http://mashable.com/2010/07/19/speed‐up‐wordpress/
2010digitaltrends:
http://www.betatales.com/2010/01/14/8‐digital‐
media‐trends‐to‐watch‐in‐2010/
FacebookNears500‐Million‐UserMarkSo what's Facebook doing to celebrate thismilestone?Turnsoutthey'rehavingabitofalove‐in,creatingaseparatewebsitewithinFacebooktoshowoff the "Facebook Stories" users have beensubmittingovertheyears.Thissitewillhaveabout200 stories, with a maximum length of 420characters,chosenbyFacebookitself.Or, if that's too much work, might I suggestwatchingthetrailer forthesuspiciouslyexcellent‐lookingTheSocialNetwork.
>>http://www.facebook.com/help/contact.php?show_form=user_stories
WhyisDellalwaystalkingaboutSOCIALMEDIA?
“It’sagreatwaytofixcustomerproblemsandhearwhatcustomershave
tosay,it’sagreatfeedbackforumanditleadstosales—howcanyoumiss?”saidRichardBinhammer,whoworksinDell’scorporateaffairsoffice.
Like,what?Andhow?
DellheardonTwitterthatcustomersthoughttheapostropheandreturnkeysweretooclosetogetherontheDellMini9laptopandfixedtheproblemontheDellMini10.Now,theDellMiniproductdevelopmentteamisaskingaroundonTwitterfornewideasforthenextgenerationofthecomputer.
MarketingpromotionsonSocialMedia!Really?!
DellusesTwittertosendoutcoupons,includingsomethatareexclusivetoitsTwitterfollowers.