Case Study: Digital Radio on SmartphonesJoan WarnerAsia Pacific Chair, WorldDAB& CEO Commercial Radio Australia

Broadcast Asia, Singapore, 2 June 2016

LG Stylus DAB+

Benefits for Listeners• Entertainment on the go in digital quality sound• More choice with 30 new digital-only stations• No need for internet connection, no streaming costs• A richer radio experience with broadcast images and

live scrolling text• Easy access to related online content• Increased opportunity for listener interaction, with

station websites and social media channels just one click away

Listen, See and Click

Video Demonstration

LG Launch in Australia• On sale 2 May through

Optus, Virgin Mobile and key retailers

• Supported by high profile $5M integrated marketing campaign

• On-air, outdoor and online advertising

• Radio station ambassadors to giveaway 250 handsets

Radio’s Multiplatform Future

DAB+ is Reliable and Efficient• Streaming cannot replace free to air broadcast radio• DAB+ is more efficient and reliable, which is important

for live to air emergency broadcasts• Removing concerns about data costs will remove a

handbrake on time spent listening

• DAB+ and streaming are complementary

• DAB+ more reliable for emergency broadcasts

• Overcomes blackspots –broadcast content still available when out of mobile network coverage

The Best of Broadcast and IP

“Streaming (for an hour a day)…blows the average mobile data plan out of the water. DAB+ makes sense if you can receive it and if it has the stations and content you want. It is also more energy efficient.”

IT Wire, May 2016

Benefits for BroadcastersHybrid Radio has positive business drivers• Improves branding• Adds value to broadcaster’s content• Promotes listener loyalty and participation• Enables monitoring, reporting and analysis of audience

engagement• Creates new revenue streams• Enables innovation of content and advertising

System Costs

Less expensive for broadcasters than IP alone

Streaming costs both broadcasters and listeners – per stream per server & copyright fees apply

Hybrid digital radio minimises costs to all parties in the chain

DAB+ is Cost EffectiveAnnual cost to broadcasters of transmission per service1, $k

Source: GatesAir. Note: (1) Opex costs; on DAB+, assumes 18 services on multiplex; for further information, see: http://www.worlddab.org/public_document/file/441/2014-02-19_Harris_comparison_DAB__to_FM_and_DRM_final.pdf?1392974163

Global Momentum

Conclusion• Hybrid Radio is a reality now• Broadcasters must lead the way• Continue to work with radio chip and product

manufacturers and retailers• Chart our own future• Thank you