PALGRAVE MACMILLAN
MRW JOURNALS MONOGRAPHSBUSINESS/
PROFESSIONALTRADE TEXTBOOKS
MAINLY LIBRARY PURCHASE MAINLY INDIVIDUAL PURCHASE
DIRECT SALE ONLYDIRECT AND
AGGREGATOR SALES
MAINLY 3RD PARTY SALES
MAINLY ONLINE MAINLY PRINT
LOW PIRACY THREAT HIGH PIRACY THREAT
MRW
Dynamic, XML-based, frequently updated
Business model: subscription (moving to hybrid)
Channel: direct via Online Sales teams
DRM: irrelevant
Journals
Semi-dynamic, PDF/HTML-based, regular new content
Business model: subscription (plus doc del)
Channel: direct via Online Sales teams
DRM: unnecessary
Monographs
Static, PDF (moving to ePub) Business models:
Via Connect: perpetual access Via aggregators: subscription/loan;
PDA pilots Channel:
Connect - direct via Palgrave Online Sales teams
Indirect - via aggregators (eg NetLibrary, Dawson)
DRM: social on Connect, by platform for 3rd parties
Business and professional
Static, PDF and ePub Channel:
Connect - direct via Palgrave Online Sales teams
Indirect: To libraries via aggregators (eg
NetLibrary, EBL) To individuals via wholesale/retail
channels (eg Overdrive)
DRM: social on Connect, by platform for 3rd parties
Trade
Static, PDF- and ePub based
Channel: Indirect via retail/wholesale partners eg iBooks, Amazon, Overdrive, Ingram
DRM: by platform for 3rd parties
Textbooks
Little currently available digitally – high threat of piracy, challenging business model
Channels: Indirect via retail/wholesale and
technology partners eg CourseSmart, VitalSource, ScrollMotion et al
Other
Elearning products Business model: subscription Channel: direct DRM: irrelevant
Mobile apps Business model: download Channel: 3rd parties, eg iPhone DRM: by channel
Brave new world…
New business models: rental, PDA, apps New players: Apple, Google New standards: ISTC, ISBN-A, DOIs New requirements: UGC, personalization,
updates, multimedia, permissive DRM New expectations: downward pressure on
prices, simultaneous print/digital
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