August 2nd, 2014
Chris Mercer• Content Developer• Optimization Expert• Host of DMTW• Call me “Mercer”
Who Am I?
This Week’s Focus Topic…
Have A Question? http://ssm.tips/question
5 Things That Help SEO(And 2 Things That Can Hurt)
Thing 1:“Keywords”
• More Important Than Ever Before
• “Long Tail”
• Placement Matters
Thing 2:“Links”
• These CAN Hurt!
• The Source Matters
• The Mix Matters
Thing 3:“Sitemaps”
• Describes Your Site To Search Engines
Thing 4:“Social Activity”
• Not Just Facebook…• Comments Count• Engagement
Thing 5:“Authorship”
• Totally Free
• Raises Quality Score
Watch Out For:“Duplicate Content”
• Create “Enhanced Content” Instead
• Bounce Rate
• Time On Page
• Think Like A “Bot”
Watch Out For:“Bot Judgement”
The Plugins We Use:
• WordPress SEO By Yoast
• AuthorSure
http://www.seroundtable.com/google-local-search-algorithm-updated-18904.html
http://searchenginewatch.com/article/2358054/Google-Analytics-Helps-You-Filter-Spider-and-Bot-Traffic
How To Ask A Question...http://ssm.tips/question
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