Copyright © 2014 Lyris, Inc. All rights reserved.
Personalize to MonetizeKeep your Audience Engaged with the Lyris Audience Messaging Platform
Publishing, Media, & Entertainment Solutions Brief
2014
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Experience serving the email marketing needs of B2C and B2B publishers, media,
daily news, entertainment.
Lyris Experience in Publishing and Media
Over 5,000 customers worldwide trust Lyris, including many in the publishing, media, and entertainment industries.
3Copyright © 2014 Lyris, Inc. All rights reserved.
Solutions that Solve Key Business Challenges
Sell more subscriptions and deliver more ad impressions.
Drive revenue from email marketing.
Deliver content value to all subscribers.
Keep audiences engaged and loyal.
Adapt to mobile device proliferation and increased audience control.
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How Lyris Can Help
Target and engage audiences with personalized email content.
• Richsegmentationandanalyticsbasedonasingleviewofyouraudience
• Behavior-basedtargetingofpersonalizedcontent
• Automatedcontentfeeds
• Advancedtriggers,A/Bsplittestingdesignedtoenforceemailbestpractices
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How Lyris Can Help
Reach the inbox more often.
• LyrisAdvancedDeliveryManagementConsoleandOptimizationSolution
• LyrisAdvancedEngagementAnalytics
• Emailanatomyandmobileoptimizationbestpractices
• Programdesignandstrategy
Emailpreviewsacross30+devicesandemailclients
DeliveryMonitor
Spamfilteranalysis
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How Lyris Can Help
Manage messaging across all your brands.
• Tieredaccessmodelaccommodatesmultiplepropertieswithindividualreportingandvisibilityacrossorganizations.
• Enforcebrandandcontentidentitywiththeuseoflockedtemplates.
NationalPublicRadio
Sub-Orgs
Settemplatestoenforcecorporatebranding
Findspecificreportspersub-org
KPLU
OBP
WGMU
KIOS
NCPR
WFAE
WDET
WKAR
KERA
WYPR
WXPN
KWMUWRTI
HeadOrganization
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How Lyris Can Help
Measure and optimize performance.
• Viewdetailedperformancemetricsattheindividualmessageandcampaignlevel.
• Evaluatetheeffectivenessofcontentwithoverlayheatmapreporting.
• Easilyconnectwithanydataanalyticsinitiativetoderiveadditionalmessagingopportunities.
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136 Clicks
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174 Clicks
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109 Clicks 111 Clicks
119 Clicks
128 Clicks
102 Clicks
101 Clicks
Email Click/Heat Map
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How Lyris Can Help
Easily integrate audience data.
• Integratewithallyoursubscriberregistrationdata,contentmanagementsystems,Webanalytics,andotherapplicationsmoreeasilyandquickly.
• Adapttoyouruniqueneedsbylayeringdigitalmessagingcapabilitiesintoyourproprietarymediaoutlets,applications,orchannels.
Digital Channels
Traditional Media Analytics Databases
and Tools
EnterpriseData
CRM
3rd Party Data
SocialBehavior
Mobile andCloud Apps
Sharing Services
Subscriptions and Media Downloads Content Management
Systems
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Start with the Basics
Welcome Program toincreasesubscriberengagementandROI
Preference Center tocapturevaluablesubscriberdataforsegmentingandtargeting
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Start with the Basics
Real-Time Retargetingforsubscriptionormediasales
Cross-Promote Content
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Loyalty and Win-Back Programs:Subscriptionwelcomethroughre-engagement
Start with the Basics
Live Email Content todriveaudiencestoupcomingmediaeventsandothertime-basedpromotions
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Lyris provides all the resources you need.Small Marketing Team?
Strategic Services• Email Audit and Roadmap
• Digital Marketing Expert Guidance
• Design and Content Review
• Segmentation Analysis
• List Growth Strategy and Plan
• Automation Campaigns
Deliverability• Daily Monitoring
• Block Identification & Removal
• Weekly Delivery View Reports
• Deliverability Consultation
• Dedicated IP Set-Up
• Reputation Audit
• IP Ramp-Up
• Program Strategy
Creative Services• Email Design
• Email Template Development
• Mobile Optimization
• Social Forms
Technical Services• API Success Package
• Custom Reporting
• Other Custom Development
Data Services• Data Migration & Mapping
• Systems Integration
• Data Cleansing
Training• Online User Training
• Custom Training
• Data Mining & Analytics Training
• Analysis and Reporting
• Social Integration
• Welcome Program Definition
• Multi-variate Split Testing Package
• Mobile Optimization
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Applications to AUTOMATE customer engagement
Open architecture to EXTEND, integrate, and adapt for best fit
Expertise to OPTIMIZE experience, revenue, and reach
Why Lyris?
Lyris uniquely delivers the core components of an Audience Messaging Platform
14Copyright © 2014 Lyris, Inc. All rights reserved.
North America
UnitedStates Corporate HQ 6401 Hollis Street, Suite 125 Emeryville CA 94608 USA
Toll-free +1800 768 2929 Intl. +1510 844 1600 Fax +1510 844 1598
Europe EMEA
UnitedKingdom 1 Vincent Square Victoria, London SW1P 2PN
Main +020 7630 2960 France +33 176 66 0023 Sales +020 7630 2961 Support +020 7630 2962
Latin America
Argentina Luis María Campos Ave. 1061 3rd floor (C1426BOI) Ciudad Autónoma de Buenos Aires
Main +54 11 4777 2557 Mexico +52 55 4170 8541
Brazil Rua Olimpíadas 205 4th floor (04551-000) Vila Olímpia São Paulo, SP, Brazil
Main +55 11 3711 5698
Asia Pacific
Australia APAC Sydney Headoffice 46 Market Street Level 4, Suite 404 Sydney, NSW Australia
Phone +61 2 9299 1118 Support +1800 179 675
Contact
About Lyris, Inc.
With more than 20 years’ experience, Lyris is a global leader of innovative email and digital marketing solutions that help companies reach audiences at scale and create personalized value at every touch point. Lyris’ products and services empower publishers to design, automate, and optimize experiences that facilitate superior engagement, increase conversions, and deliver measurable business value. The Lyris solutions portfolio is uniquely comprised of award- winning messaging automation software, digital marketing strategy and deliverability services, and a componentized and flexible integration framework that revolutionizes the way marketers can extend digital messaging across the enterprise. More than 5,000 companies worldwide partner with Lyris to manage connected customer communications. Learn more at www.lyris.com.
lyris.comCopyright © 2014 Lyris, Inc. All rights reserved.
Call 888.465.9747 or email [email protected] to talk with a Lyris solutions consultant today!