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Page 1: Digital Marketing Philippines: What You Need to Know About Filipinos and Internet Usage

Digital Marketing

Philippines:

Filipinos and Internet Usage

Page 2: Digital Marketing Philippines: What You Need to Know About Filipinos and Internet Usage

• There are 2.4 billion internet users worldwide

• 33.6 million are in the Philippines

Philippines is a fast rising country when it comes to digital media.

Page 3: Digital Marketing Philippines: What You Need to Know About Filipinos and Internet Usage

Filipino internet audience is the fastest growing in Asia

• 52% of Filipinos have high speed internet connection at home

• 42% are online daily spending

• 21.5 hours online a week

Page 4: Digital Marketing Philippines: What You Need to Know About Filipinos and Internet Usage

Filipinos are searching

• 6.8 million internet users are searching

• 84% users engage in search / navigation activities

• 63% users search on mobile everyday

Page 5: Digital Marketing Philippines: What You Need to Know About Filipinos and Internet Usage

Filipino consumers use their phones to research everywhere

• 69% at home

• 21% on the go

• 17% in a store

• 14% on public transport

Page 6: Digital Marketing Philippines: What You Need to Know About Filipinos and Internet Usage

Filipinos are open to online ads• 35% are open to relevant ads

• 83% believe relevant ads make lives easier

• 85% of Filipinos watch online videos on products/services they’re buying

Page 7: Digital Marketing Philippines: What You Need to Know About Filipinos and Internet Usage

Filipinos are world’s second on multimedia usage

• In a five-hour span, they spend 99 minutes on the TV

• 143 minutes on laptops

• 174 minutes on smartphones

• and 110 minutes on tablets, with some being used simultaneously

Page 8: Digital Marketing Philippines: What You Need to Know About Filipinos and Internet Usage

• It's projected that there will be 66 million internet users in the Philippines by 2016.

• This means that there will be larger marketing for search advertising and social media which are good for online marketers and businesses!

• Way to go Philippines!

Page 9: Digital Marketing Philippines: What You Need to Know About Filipinos and Internet Usage

Sources:

• Google Partners – google.com/partners

• Digitalmoz - http://digitalmoz.com/seo-in-the-philippines/why-small-businesses-in-the-philippines-should-start-doing-seo-right-this-very-moment/

• Inquirer - http://technology.inquirer.net/34966/ph-worlds-second-on-multimedia-usage

• Visit digitalmoz.com for more info about internet marketing in the Philippines!


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