Your sub-title hereDigital Life of Vietnamese University Students
Executive Summary
• Smart phone ownership = 65%, Notebook = 73%• Popular activity on smartphone - Messaging = 75%, Web =
74%, Email = 49%• Facebook is dominant messaging. Yahoo! and Twitter high
ratio of “installed but not used”• Internet usage per day = 5.1 hours, Facebook = 2.6 hours• Average Facebook friends = 526 friends• 58% of university students shop online• Fashion, Book, IT products are top 3 of popularity in online
shopping• Lazada, Vatgia, Hotdeal are the top 3 of popularity
Method of going to schools
< 5 min; 12%
6 - 10 min; 27%
11 - 20 min; 29%
21 - 30 min; 16%
31 - 40 min; 9%
41 - 60 min; 5% > 1 hrs; 4%
How long does it take from home to school
by motorbike; 33%
by walk; 29%
by bus; 18%
by bi-cy-cle; 14%
by electronic bi-cycle; 4% others; 1%by car; 1%
How do you go to school?
How do you spend your weekly hours?
School class
Homework, Class review
Report
Study (e.g language)
Part-time jobs
Club activites
Go out with friends
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
- 5hrs 6-10 hrs 11-15 hrs 16-20 hrs21-25 hrs 26-30 hrs > 31 hrs
17.4 hr
12.7 hr
8.9 hr
9.7 hr
10.6hr
8.8hr
10.8hr
Average
How much do you receive per month?
Money from part-time job
Money from parents
Money from the government
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
0 1-1M 1-2M 2-3M 3-5M 5-7M 7-10M >10M
1.3 M VND
1.8 M VND
0.5 M VND
Average
What device do you have?
Notebook
Smart phone
Motorbike
Bicycle
TV
Tablet
Digital Camera
Electronic bicycle
0% 10% 20% 30% 40% 50% 60% 70% 80%
73%
65%
44%
42%
20%
17%
16%
12%
Smart phone ownership = 65%, Notebook = 73%
What kind of activities do you do on smart phones?
Listening to music
Messaging
Alarm
Web browsing
Take a photo
Game
Watch a video
Check the blog
Online shopping
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
78%
75%
75%
74%
69%
68%
64%
49%
35%
23%
Once / week Several times / week DailySeveral time / day Every hours Series6
Messaging = 75%, Web = 74%, Email = 49%
What smart phones do you have?
Samsung
Nokia Apple Others LG Sony ASUS HTC OPPO Lenovo0%
5%
10%
15%
20%
25%
30%
27%
19%
15%
10%8% 7% 7%
5%3% 3%
* Answers from those who have smart phones only
What kind of messaging services do you use?
Zalo
Zing Me
Skype
Yahoo Messe
ngerViber
Line
BeeTalkTango
WhatsA
PP
KakaoTalk
Pinterest0%
10%20%30%40%50%60%70%80%90%
100%90%
66%
45%37%
30% 27%21%
17% 16%12% 10% 9% 8% 5%
I use it I installed but not used
Facebook dominant. Yahoo! and Twitter high ratio of “installed but not used”
How long do you user internet / Facebook?
< 30 minutes
30 - 1 hour
1 - 2 hours
2 - 3 hours
3 - 4 hours
4 - 5 hours
5 - 6 hours
6 - 8 hours
> 8 hours0%
5%
10%
15%
20%
25%
2% 1%
5%
11%13%
17%16%
17% 18%
11%
19%
23%
16%
12%
7%
3%6% 5%
Internet Facebook
Internet = 5.1 hours, Facebook = 2.6 hours
What kind of activities do you do on Facebook
Comments to others’ posts
Check friend's status
Share the posts
Post recent activities
Post life event
Tag the posts
Looks for connection of careers
Follow corporate pages
Play game
Follow celebrities
Look for friends of same interests
Check-in
Buy things
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
77%74%
64%62%
59%58%
53%50%
45%45%
42%41%
30%
Frequently Sometimes 列 2
How many Facebook friends do you have?
Less than 50
51-100 101-300 301-500 501-800 801-1000 1001 - 1500
More than 1500
0%
5%
10%
15%
20%
25%
30%
35%
40%
3%
7%
35%
22%
13%
5%8%
6%
Average Facebook friends = 526 friends
What is your source of information?
Face
book
Websit
e TV
Youtube
From fri
endsEmail
Mag
azine
From pare
nts
Newspap
erBlog
Other
0%
10%
20%
30%
40%
50%
60%
70%
80%
News Fashion entertainment
Facebook / Website most common info source
Popular Site
* By Free words response / Mix of website and facebook page
EntertainmentFashion
No.1
No.2
No.3
No.4
No.5
News
Do you do online shopping?
Yes; 58%
No; 42%
58% of university students shop online
What do you buy online?
Fash
ion items
Book
IT products
Cosmeti
cs
Home applia
nces
Food
Others
Trave
l relat
ed
Flower
0%
10%
20%
30%
40%
50%
60%
49%
25% 25%20%
13%9% 8% 7%
4%
Fashion, Book, IT products are top 3 of popularity
* Answers only from those who shop only
Which retail do you user to shop online?
Lazad
a.vn
Vatgia.
com
Hotdeal.v
nTik
i.vn
Nhommua.com
123mua.vn
Muachung.v
n
Cungmua.c
om
Zalora.
vn
Lamido.vn
Sendo.vn
Other0%
5%
10%
15%
20%
25%
30%27%
22%20% 20%
17% 17%15% 14%
13%11%
8%
14%
Lazada, Vatgia, Hotdeal are the top 3 of popularity
* Answers only from those who shop only
Survey information
• Digital life of Vietnamese university student• Conducted on February, 2015• 800 male / female university students in Vietnam
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