Digital Engagement Across the PB Lifecycle2nd Intl. Conference on Participatory Budgeting in the US and Canada
May 5, 2013Tim Bonnemann
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Digital Engagement
The use of information and communications technologies to support, enhance or extend public participation and civic engagement processes.
1.The PB Cycle
PB Chicago: TimelineSource: http://www.pbchicago.org/timeline.html
PB Chicago: 5 Main StepsSource: http://www.pbchicago.org/about-participatory-budgeting.html
PB Chicago: 5 Main StepsSource: http://www.pbchicago.org/about-participatory-budgeting.html
Ideation
Refinement
PresentationDecision
Tracking
0. Project Initiation
Preparation
PB Chicago: 5 Main StepsSource: http://www.pbchicago.org/about-participatory-budgeting.html
Ideation
Refinement
PresentationDecision
Tracking
0. Project Initiation
Preparation
Digital Engagement!
2.Digital Engagement Planning Process
Simplified Flow
• Define objectives
• Analyze environment (internal & external)
• Explore & select technology options
• Design engagement plan
• Implement
• Iterate
Simplified Flow
• Define objectives
• Analyze environment (internal & external)
• Explore & select technology options
• Design engagement plan
• Implement
• Iterate
S!"r! #$r$!
Simplified Flow
• Define objectives
• Analyze environment (internal & external)
• Explore & select technology options
• Design engagement plan
• Implement
• Iterate
D%&’! '!"r! #$r$!
S!"r! #$r$!
Digital Engagement Framework by inspiredbycoffee.comSource: http://www.digitalengagementframework.com/framework.html
Digital Engagement Framework
3.Key Players and Goals (Tasks/Objectives)
Key Players1. PB Organizers
2. Steering committee
3. Participants
4. Delegates
5. Government
Project InitiationKey player Task/activityOrganizers Internal collaborationOrganizers
Outreach (recruit steering committee)
Steering Committee Briefing/education (PB intro)Steering CommitteeInternal collaboration
Organizers Documentation (rules)OrganizersPress/PR
AssembliesKey player Task/activityOrganizers Outreach (recruit participants)Participants Briefing/education (PB intro,
rules)Participants
Brainstorming/deliberationOrganizers Documentation (ideas)Organizers
Press/PR
Delegate MeetingsKey player Task/activityDelegates Interface with government/
expertsDelegates
Internal collaborationOrganizers Documentation (draft proposals)Organizers
Press/PR
Project ExposKey player Task/activityOrganizers Outreach (recruit participants)Participants Review draft proposalsParticipants
Provide feedbackDelegates Answer feedbackDelegates
Internal collaborationOrganizers Documentation (final proposals)Organizers
Press/PR
Community VoteKey player Task/activityOrganizers Outreach (recruit participants)Participants VoteOrganizers Documentation (voting results)Organizers
Press/PR
ImplementationKey player Task/activityGovernment ImplementationOrganizers Documentation (progress
report)Participants MonitoringOrganizers Press/PR
Other Players
• Volunteers
• Media
• Non-participating public
• Researchers/observers
• Miscellaneous
Questions to Consider
• What are the staffing needs to run the engagement well?
• How can technology support participants in taking on roles beyond simply providing input (e.g. outreach, peer-to-peer tutoring)?
• How might technology support capacity building and bridging digital divides?
• How will you measure success?
4.Tool Categories
Press/PR
• Website
• Email newsletter
• Social media
• SMS
Outreach
• Email newsletter
• Social media
• Media partners
• Phone banking
• Robocalls
• SMS
• Mobile kiosks
• Apps
Input Gathering
• Website (comment form)
• Specialized applications (ideation, group brainstorming, deliberation)
• Social media
• Phone/voicemail
• SMS
Collaboration
• Groupware
• Wiki
Voting
• Online surveys
• E-voting