As a means to save money and time
Digital Decoupling
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1. WHAT’S DIGITALDECOUPLING
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WE INVENTED IT.
ACCENTURE IS THE FIRST RESULT.
IF YOU GOOGLE FOR IT
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THAT’S BEING CHANGING A LOT IN THE PAST YEARS THROUGH MANY ACQUISTIONS
IT’S PART OF A NEW ACCENTURE
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THAT’S BEING CHANGING A LOT IN THE PAST YEARS THROUGH MANY ACQUISTIONS
IT’S PART OF A NEW ACCENTURE
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A GLOBAL DECOUPLING FACTORY
Mumbai
Costa Rica Italia India
Milano
San José
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A GLOBAL DECOUPLING FACTORY
OFFSHORE PRODUCTION FACTORY
WITH HIGH QUALITY RESOURCES
MumbaiSan José
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A GLOBAL DECOUPLING FACTORY
Milano
ONSHORE PROJECT MANAGERS
WORKING AT CLIENT OFFICE
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BUTHOW DOES IT WORK?
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SOME COMPANIESHAVE SO MANY ASSET TO CREATE. AND SO LITTLE TIME.
MANY CREATIVE AGENCIESMANY PRODUCTION PARTNERS
SOMETIMES THERE ARETOO MANY STAKEHOLDERS
DIGITAL DECOUPLING ISA BETTER WAY TO WORK
CAN ENSURE YOUR QUALITY STANDARDS ARE ALWAYS MET
ALLOWS MARKETING TO FOCUS ON CREATIVITY
THATCAN MAKE YOU SAVE MONEY AND TIME
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A MODEL WHERE THE KNOWLEDGE OF WHO DOES WHAT AND BY WHEN IS HIDDEN AND HARD TO FIND
A SINGLE COMPETENCE CENTER FOR DELIVERY, 100% IN CHARGE AND AWARE.
FROM TO
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Asset Publishing
CreativeStrategy
Asset Building
Asset Storage
Asset Localization
Creative Design
THE STRATEGIC THINKING AND CREATIVE IDEAS REMAINS IN THE HANDS OF THE COMPANY. PRODUCTION IS DELIVERED AT SCALE.
STAYS THE SAMEThey keep on pushing the boundaries of creativity and exploring the endless possibilities of communication with your agencies.
Creative layout, shooting, ads, events…
CHANGES
We take care of the rest. We help you organize and plan the many activities throughout the year, we create a plan and execute each one of them in compliance with your guidelines.
Front & Backend development, test & scan, online release
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Asset Publishing
CreativeStrategy
Asset Building
Asset Storage
Asset Localization
Creative Design
WE WILL HELP TOGETHER WITH THEIR AMAZING CREATIVE AGENCIES
THEM TO UNDERSTAND IF THE CREATIVITY MATCHES PRODUCTION REQUIREMENT AND IF THEY IMPACT DESIRED TIMING OR QUALITY
TO ENSURE1. QUALITY 2. TIME TO MARKET
WHILE THEY TAKE CARE OFCREATIVE TASKS
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Asset Publishing
CreativeStrategy
Asset Building
Asset Storage
Asset Localization
Creative Design
AFTER CREATIVITY
WE WILLPLANMANAGEMANY TIMES
PRODUCTION ACTIVITIES CREATING A PRODUCTION PLAN IN A GANTT CHART FOR ALL TO KNOW WHAT WILL BE DONE BY WHO AND WHEN.
THE FLOW OF ACTIVITIES RAISING FLAGS AND WARNINGS IF FOR ANY REASON A CHANGE TO THE PLAN MIGHT OCCUR
IN A LEARNING CURVE THAT WILL MAKE US MORE AND MORE EFFICIENT IN DELIVERING YOUR ASSETS
IS DONE AND VALIDATED, WE WILL DO WHATEVER IT TAKES TO GO ONLINE.
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BEFORE WAS USED TOYOUR COMPANY
EXPECT BUILD FROM SCRATCH
HAVE VARIABLE QUALITY WASTE MARKETING TEAM
SOME POSSIBLE DELAY IN GOING ONLINE DUE TO DELIVERY AND COMPLICATIONS
EVERY SINGLE WEBSITE, LANDING OR FORM EVERY TIME.
AND COSTS
MANAGING IMPLEMENTATION AND ALSOISSUES AND REQUESTS
TIME
FOR
DELIVERY
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NOW YOU WILL
TO THINK ABOUT CREATIVITYWHILE WE TAKE CARE OF THE
PRODUCTION STUFF
INS
TEA
DHAVE MORE TIME
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THE BEST TEAM FOR THE JOB: NOT JUST NERDS
AGENCY EXPERIENCED
A team of professionals coming from digital agencies that has proven and reliable experience in content strategy and onsite project management for digital assets.
The well known Accenture Delivery
reliability will be granted and coordinated by our
best digital delivery expert to grant you full
capacity and efficiency.
DELIVERYEXPERIENCED
THE DPM IN THIS TEAM IS AT CLIENT OFFICE, FEW STEP FROM MARKETING NEEDS.
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3.HOWDO WE INTERACT WITH STAKEHOLDERS?
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ACCENTURE VALIDATES THE CONCEPT TO THE AGENCY FOR THEM TO PROVIDE A CREATIVE KIT
ACN
ACN
ACCENTURE CHECKS WITH IF THERE IS ANY CONCERN REGARDING FEASIBILITY AND/OR CONSTRAINT.
ACNAGENCY ENGAGES ACN TO CHECK IF THE IDEA IS FEASABLE IN THE REQUIRED TIMINGS
VALIDATEDCREATIVITYA
AGENCY AND CLIENT COME UP WITH A VERY GOOD IDEA FOR A SPECIAL PROJECT
MARKET NEED
CBRANDENGAGES AGENCY FOR CREATIVITY
MKT
PHASE 1 – CREATIVE STRATEGY AND DESIGN
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ONLINE ASSET
THE OK FOR GO LIVE WILL COME FROM BRANDS AFTER THE DECOUPLED PROCESS IS DONE.
CMKT
A
IF THE DEVELOPED ASSETS MATCHED THE DESIDERED QUALITY, THE ASSET IS SUBMITTED TO NIM BRAND MANAGER FOR APPROVAL
ADEVELOPED ASSET IS VIEWABLE TO AGENCY FOR APPROVAL
ACN
1. VALIDATES IF THE CREATIVE KIT MATCHES SPECIFICATIONS.2.REVIEW ROUGH TIMING ESTIMATIONS AND START PRODUCTION
VALIDATEDCREATIVITY
AAGENCYSENDS CREATIVE KITTO ACCENTURE
PHASE 2 – IMPLEMENTATION AND DELIVERY
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WEBSITES
ADV CAMPAIGN
APPs
SOCIAL PAGES
Brand & product websites, online contest, data collection forms….
Banners, landing pages, newsletters, DEMs …
Android, iOS, Facebook, …
Facebook Fan Pages, Google+, Instagram, Pinterest, Twitter, Youtube
AND EVERY DIGITAL ASSET You might want to develop in the future
POSSIBLE SCOPE OF WORK
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Thank you!! >>Alessandro [email protected]