It’s NOT Social Media it’s Social Commerce – It’s Not about Likes It’s about Sales
KATE FROST & AJ MAIDA
Kate Frost | Kate Frost Inc | President | [email protected] Maida | Papa’s Dodge | Director Digital Marketing | [email protected]
@katefrost_inc | @ajmaida
AJ Maida@ajmaida/[email protected]
Kate Frost@katefrost_inc/[email protected]
TAKEAWAYS
• How to get sales from Social
• Ways to drive traffic to your website
• Types of content that works
• It’s called a strategy because you need to strategize
@katefrost_inc | @ajmaida
STRATEGIZE
@katefrost_inc | @ajmaida
CREATE CONTENT
@katefrost_inc | @ajmaida
BRANDING
CREATE CONTENT
@katefrost_inc | @ajmaida
LOCAL NEWS
CREATE CONTENT
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MODEL SPECIFIC
CREATE CONTENT
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HOLIDAYS
CREATE CONTENT
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MEMES
CREATE CONTENT
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TRENDING
CREATE CONTENT
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INSPIRING
CREATE CONTENT
@katefrost_inc | @ajmaida
CUSTOMER STORIES
CREATE CONTENT
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FUNNY
GET IT SEEN
@katefrost_inc | @ajmaida
ADVERTISING OPTIONS
@katefrost_inc | @ajmaida
1. Boosted Posts2. Polk Data – in or near market3. Custom Audience – email match
BOOSTED POSTS
@katefrost_inc | @ajmaida
FUNNY
BOOSTED POSTS
@katefrost_inc | @ajmaida
FUNNY
BOOSTED POSTS
@katefrost_inc | @ajmaida
FUNNY
CUSTOM AUDIENCE
@katefrost_inc | @ajmaida
FUNNY3 DAYS
160 CLICKS
.14 A CLICK
24 HOURS
41 CLICKS
.18 A CLICK
POLK DATA
@katefrost_inc | @ajmaida
FUNNY
GET LEADS
@katefrost_inc | @ajmaida
FUNNY
GET LEADS
@katefrost_inc | @ajmaida
FUNNY
GET LEADS
@katefrost_inc | @ajmaida
FUNNY
TRACK GROWTH
@katefrost_inc | @ajmaida
FUNNY
GROW LOCAL FANS
@katefrost_inc | @ajmaida
FUNNY
GROW LOCAL FANS
@katefrost_inc | @ajmaida
FUNNY
TRACK GROWTH
@katefrost_inc | @ajmaida
FUNNY
GET STARTED!
@katefrost_inc | @ajmaida
FUNNY• Strategize
• Develop content
• Get it seen
• Track the results & adjust accordingly
Kate
Full Name:
Company:
Job Title :
Email:
Kate Frost
Kate Frost Inc.
President
[email protected]
Share an important takeaway you received from this sessionusing hashtag #DD18 for a chance to win an iPad.
Aj
Full Name:
Company:
Job Title :
Email:
Aj Maida
Papa’s Dodge
Director Digital Marketing
[email protected]