5 – 10 October | Orlando, Floridagartner.com/us/symposium
GARTNER CONSULTING
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarks of Gartner, Inc. or its affiliates. For more information, email [email protected] or visit gartner.com.
The World is Becoming Increasingly Digital — Are You?• Information scarcity has given way to information overload• Fixedchannelsofcommunicationhavedissolvedintofluidand
complex networks of information exchange• Once captive audiences have now become active participants
in a largely consumer-driven conversation• Millennials are becoming the dominant consumer group• The Internet of Things — and with it persistent, pervasive, and
passive computing — is close at hand• Newsourcesofvalueandrevenuearebeingdefinedand
captured by fast-moving market players — are you one of them?
To Succeed in an Increasingly Digital World, Organizations Must Become Digital BusinessesAccording to a Gartner CIO Survey of over 2000 enterprises, digitalizedbusinessesgrowsignificantlyfasterandenjoygreaterefficienciesthantheirnon-digitalizedpeers.Theygeneratevalue and direct revenue from their digital assets beyond selling advertisingorgivingproductsaway.Digitalizingthebusinessisaparadigmthatencouragesfirmstothinkbeyondtraditionalindustry silos to create new business models, underpinned by emerging technologies and Internet of Things, to drive business valueandnewrevenue.
About Gartner ConsultingGartner Consulting provides fact-based consulting services to help our clients use and manage IT to enablebusinessperformance.Formoreinformation,visitgartner.com/consulting
Key TopicsThe Digital Business Benchmark and Maturity Assessment will Help You Understand Your Position Relative to Peer Organizations and those Considered Best-in-ClassIna90-minuteDigitalBusinessBenchmarkclinicourSubjectMatter Experts will provide:• Insight into the completeness and maturity of your digital
vision (Are you there yet? Ways to qualitatively and quantitatively measure your progress)
• Examples of ‘best in class’ digital businesses to leverage in your strategy building (What does a fully realized “digital business” maturity look like?)
• Comparisons to your competitors within and outside your industry
• Fast start to help you prioritize key activities and desired outcomes related to your overall digital strategy
At the end of the clinic, you’ll walk away with an “immediately available”onlinescorecardforyourorganization.Comejoinusat a clinic to get a preliminary assessment of how well you are progressingagainstyourdigitalvision.
Clinic Preparation for Symposium AttendeesDuring this clinic Gartner will collect and review a broad set of qualitative characteristics to assess the level of customer experience, the level of digital business model innovation, the levelofvaluecreationfromdigitalizedbusinessandfinally,thelevelofdigitalenablement.Itisrecommendedthatparticipantshave some or all of the following information available before attending the clinic in order for Gartner to produce the most effectivedigitalmaturityandbenchmarkresults.
Digital Business Benchmark & Maturity AssessmentAssess your organization’s digital readiness through a set of analyses focused on your ability toideate,create,offer,engage,monetizeandadaptinthedigitalera.
5 – 10 October | Orlando, Floridagartner.com/us/symposium
GARTNER CONSULTING
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarks of Gartner, Inc. or its affiliates. For more information, email [email protected] or visit gartner.com.
About Gartner ConsultingGartner Consulting provides fact-based consulting services to help our clients use and manage IT to enablebusinessperformance.Formoreinformation,visitgartner.com/consulting
Digital Business Benchmark & Maturity AssessmentAssess your organization’s digital readiness through a set of analyses focused on your ability toideate,create,offer,engage,monetizeandadaptinthedigitalera.
Clinic Preparation for Symposium Attendees (Cont) • Level of Omni-channel (X-Channel)
integration• Level of channel maturity• Degree to which the business is considering
new digitally-based business models• Degree to which the business is considering
“reconstructing” its value chain to drive new digital revenue
• Degree to which value is created from digitalized resources
• Level of digital value to the enterprise• Level at which IT currently supports a
digitalized business• Capability and readiness of the organization
to execute as a digital business• Role of digital within the enterprise (priority?)
Client Deliverables Immediately at the conclusion of the clinic, Gartner will provide the attendee with online access to the Gartner Maturity Model, depicting their organization’s digital maturity across the key business model framework as well as a comparison of this maturity with other similar organizations within and outside of their industry.Thegraphicstotherightdepictanexampleexcerptfromtheclinicdeliverables.
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